System and method for providing advertisement data to a mobile computing device

• US 9,183,571 B2
• Filed: 09/14/2007
• Issued: 11/10/2015
• Est. Priority Date: 09/14/2007
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Kansal, Sachin S., Daetz, David D.
• Primary Examiner(s): PHAM, TIMOTHY X
• Application Number:
  US11/901,272
• Publication Number:
  US 20090076906A1
• Time in Patent Office: 2,979 Days
• Field of Search: 455/456.3, 705/14
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Abstract

A mobile computing device includes a processor, a display coupled to the processor, a memory coupled to the processor and configured to store user-specific data, and a location-determining circuit configured to determine the location of the portable electronic device. The processor is configured to provide advertisement data on the display based upon the location of the portable electronic device and the user-specific data.

Claims

1. A mobile computing device comprising:

a display;

a memory to store user-specific data, the user-specific data being associated with a plurality of applications;

a location-determining circuit to determine a current location of the mobile computing device; and

a processor coupled to the display, the memory, and the location-determining circuit, the processor configured to;

(i) automatically access the user-specific data, (ii) determine location information from the accessed user-specific data, and (iii) if the determined location information is within a distance of the current location of the mobile computing device, provide advertisement data on the display based on the current location of the mobile computing device and the determined location information from the accessed user-specific data, wherein the user-specific data comprises data downloaded from a social media account or website.

2. The mobile computing device of claim 1, wherein the processor determines the location information from the accessed user-specific data by analyzing text from content associated with the accessed user-specific data.

3. The mobile computing device of claim 1, wherein the user-specific data includes a telephone number for a telephone call made using the mobile computing device, and wherein the processor determines the location information from the accessed user-specific data by determining an address based on the telephone number.

4. The mobile computing device of claim 1, wherein the advertisement data comprises advertisement data received from a remote advertisement service.

5. A mobile computing device comprising:

a display;

a memory to store user-specific data, the user-specific data being associated with a plurality of applications;

a location-determining circuit to determine a current location of the mobile computing device; and

a processor coupled to the display, the memory, and the location-determining circuit, the processor configured to;

(i) automatically access the user-specific data, (ii) determine location information from the accessed user-specific data, (iii) determine a driving route between the location of the mobile computing device and the determined location information from the accessed user-specific data, and (iv) provide advertisement data on the display based on the current location of the mobile computing device, the determined location information from the accessed user-specific data, and the driving route.

6. The mobile computing device of claim 5, wherein the advertisement data comprises an electronic coupon.

7. The mobile computing device of claim 5, wherein the user-specific data comprises content of an electronic calendar appointment, and wherein the determined location information corresponds to an address corresponding to a meeting location of the electronic calendar appointment.

8. A method of providing advertisement data on a mobile computing device, the method being performed by one or more processors of the mobile computing device and comprising:

determining a current location of the mobile computing device;

accessing user-specific data stored on a memory of the mobile computing device, the user-specific data being associated with one or more applications;

determining location information from the accessed user-specific data; and

if the determined location information is within a distance of the current location of the mobile computing device, providing advertisement data on a display of the mobile computing device based on the current location of the mobile computing device and the determined location information from the accessed user-specific data, wherein the user-specific data comprises data downloaded from a social media account or website.

9. The method of claim 8, further comprising:

receiving the advertisement data from a remote source.

10. The method of claim 8, wherein the user-specific data includes a telephone number for a telephone call made using the mobile computing device, and wherein determining the location information from the accessed user-specific data includes determining an address based on the telephone number.

11. The method of claim 8, further comprising:

providing an audible sound associated with the advertisement data using the mobile computing device.

12. The method of claim 8, wherein the user-specific data comprises content of an electronic calendar appointment, and wherein the determined location information corresponds to an address corresponding to a meeting location of the electronic calendar appointment.

13. A method of providing advertisement data on a mobile computing device, the method being performed by one or more processors of the mobile computing device and comprising:

determining a current location of the mobile computing device;

accessing user-specific data stored on a memory of the mobile computing device, the user-specific data being associated with one or more applications;

determining location information from the accessed user-specific data;

determining a driving route between the current location of the mobile computing device and the determined location information from the accessed user-specific data; and

providing the advertisement data on a display based on the current location of the mobile computing device, the determined location information from the accessed user-specific data, and the driving route.

14. A non-transitory computer-readable medium storing instructions that, when executed by a processor of a mobile computing device, cause the processor to perform operations comprising:

determining a current location of the mobile computing device;

accessing user-specific data stored on a memory of the mobile computing device, the user-specific data being associated with one or more applications;

determining location information from the accessed user-specific data;

determining whether the determined location information is within a distance of the current location of the mobile computing device; and

if the determined location information is within a distance of the current location of the mobile computing device, providing advertisement data on a display of the mobile computing device based on the current location of the mobile computing device and the determined location information from the accessed user-specific data, wherein the user-specific data comprises data downloaded from a social media account or website.

15. The non-transitory computer-readable medium of claim 14, wherein the instructions cause the processor to receive the advertisement data from a remote source.

16. The non-transitory computer-readable medium of claim 14, wherein the user-specific data includes a telephone number for a telephone call made using the mobile computing device, and wherein the instructions cause the processor to determine the location information from the accessed user-specific data by determining an address based on the telephone number.

17. A non-transitory computer-readable medium storing instructions that, when executed by a processor of a mobile computing device, cause the processor to perform operations comprising:

determining a current location of the mobile computing device;

accessing user-specific data stored on a memory of the mobile computing device, the user-specific data being associated with one or more applications;

determining location information from the accessed user-specific data;

determining a driving route between the current location of the mobile computing device and the determined location information from the accessed user-specific data; and

providing the advertisement data on a display based on the current location of the mobile computing device, the determined location information from the accessed user-specific data, and the driving route.