Distributing mobile advertisements
First Claim
Patent Images
1. A computer-implemented method of registering promotional materials with an Internet-based content provider, comprising:
- generating, by one or more processing devices, one or more advertisements, the one or more advertisements being for distribution to one or more users, each user associated with one or more devices, wherein generating comprises;
identifying, by one or more processing devices, advertisement content for the one or more advertisements;
generating a creative for each of the one or more advertisements based on the identified advertisement content; and
designating, by the one or more processing devices, the one or more advertisements for use on a mobile platform or a non-mobile platform;
receiving, by the one or more processing devices, a request for content from a user of the one or more devices;
determining, by the one or more processing devices, device-specific parameters for a device associated with the request, wherein the device specific parameters are indicative of the device being configured to properly display the advertisement content and comprise a parameter that specifies a platform associated with the device and a parameter that identifies types of mark-up languages supported by the device;
reformatting, by the one or more processing devices, one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of the devices associated with the different platform;
determining, by the one or more processing devices, based on the device specific parameters, the request and the additional advertiser constraints, one or more of the one or more advertisements for presentation to the device; and
providing, by the one or more processing devices, the determined one or more advertisements for presentation to the device.
2 Assignments
0 Petitions
Accused Products
Abstract
A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.
-
Citations
18 Claims
-
1. A computer-implemented method of registering promotional materials with an Internet-based content provider, comprising:
-
generating, by one or more processing devices, one or more advertisements, the one or more advertisements being for distribution to one or more users, each user associated with one or more devices, wherein generating comprises; identifying, by one or more processing devices, advertisement content for the one or more advertisements; generating a creative for each of the one or more advertisements based on the identified advertisement content; and designating, by the one or more processing devices, the one or more advertisements for use on a mobile platform or a non-mobile platform; receiving, by the one or more processing devices, a request for content from a user of the one or more devices; determining, by the one or more processing devices, device-specific parameters for a device associated with the request, wherein the device specific parameters are indicative of the device being configured to properly display the advertisement content and comprise a parameter that specifies a platform associated with the device and a parameter that identifies types of mark-up languages supported by the device; reformatting, by the one or more processing devices, one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of the devices associated with the different platform; determining, by the one or more processing devices, based on the device specific parameters, the request and the additional advertiser constraints, one or more of the one or more advertisements for presentation to the device; and providing, by the one or more processing devices, the determined one or more advertisements for presentation to the device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A computer-implemented method of registering promotional materials with an Internet-based content provider, comprising:
-
generating, by one or more processing devices, one or more advertisements, the one or more advertisements being for distribution to one or more users, wherein generating comprises; identifying, by the one or more processing devices, advertisement content for the one or more advertisements; generating, by the one or more processing devices, a creative for each of the one or more advertisements based on the identified advertisement content, using a data entry application having a table with locations for designating; a mobile or non-mobile platform for an advertisement an advertisement title, an advertisement description, information for displaying a link to a landing page that includes a click-to-call telephone number that is a target of the advertisement content, the link, when selected, causes a device that is displaying the link to access the landing page and dial the click-to-call telephone number, and one or more device-specific parameters for each advertisement, the one or more device specific parameters being associated with one or more devices that are is to receive the advertisement content wherein the one or more device specific parameters are indicative of the one or more devices being configured to properly display the advertisement content and comprise a parameter that specifies a platform associated with the one or more devices and a parameter that identifies types of mark-up languages supported by the one or more devices; receiving, by the one or more processing devices, a request for content from a user of one or more devices; determining, by the one or more processing devices, device-specific parameters for a device associated with the request; and reformatting, by the one or more processing devices, one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of the devices associated with the different platform. - View Dependent Claims (11)
-
-
12. An Internet-based content delivery system, comprising:
-
memory storing an advertisement database comprising one or more advertisements; an interface, connected to a network, to receive one or more requests for web-related content from a requester device; one or more processing devices configured to; receive, using an advertisement filter module in communication with the interface, information relating to a request that indicates one or more device specific parameters of a requester device, the device specific parameters identifying a telecommunications carrier associated with the requester device and being indicative of the requester device being configured to properly display advertisement content of the one or more advertisements, the device specific parameters further identifying types of mark-up languages supported by the requester device and specifying a platform associated with the requester device, wherein the platform is one of a mobile platform or a non-mobile platform; reformat one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the requester device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of devices associated with the different platform; and select, from the advertisement database, one or more advertisements that are for transmission to the requester device and that have parameters that match the one or more device specific parameters of the requester device; and an interface, connected to a network, to provide a number of the selected one or more advertisements for presentation by the requester device, the number of provided advertisements being a function of the device specific parameters, the request, and the additional advertiser constraints. - View Dependent Claims (13, 14, 15, 16, 17)
-
-
18. An Internet-based content delivery system, comprising:
-
memory storing an advertisement database comprising one or more advertisements directed to mobile devices, the advertisement database including locations for entry of; an advertisement title, an advertisement description, an advertisement URL, and one or more device-specific parameters for each advertisement, the one or more device-specific parameters being associated with one or more devices that are to receive the advertisement, wherein the one or more device specific parameters are indicative of the one or more devices being configured to properly display the one or more advertisements and comprise a parameter that identifies types of mark-up languages supported by the one or more devices, and a platform associated with the one or more devices, wherein the platform is one of a mobile platform or a non-mobile platform; one or more processing devices for receiving a request for content from a user of the one or more devices; one or more processing devices for determining device specific parameters for a device associated with the request; one or more processing devices for reformatting one or more of the one or more advertisements so that the one or more advertisements can be used on a different platform, the different platform being the platform associated with the device, wherein reformatting includes truncating text included in a given advertisement and receiving one or more additional advertiser constraints related to presentation of the given advertisement to a subset of the devices associated with the different platform; and one or more processing devices for determining one or more advertisements from the advertisement database to be transmitted to the device based on the device-specific parameters, the request, and the additional advertiser constraints, wherein the system is programmed to provide a number of advertisements for presentation on the device, the number of provided advertisements being a function of an ability of the device to display content.
-
Specification