Targeted mobile advertisements

• US 20070198339A1
• Filed: 02/22/2006
• Published: 08/23/2007
• Est. Priority Date: 02/22/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Yan, Weipeng, Miller, Steve, Nguyen, Giao, Tokusei, Kentaro, Shen, Si
• Granted Patent: US 9,251,520 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

Claims

1. A method of generating relevant promotional materials for transmission to a mobile device, comprising:

receiving a query from the mobile device;

identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device; and

generating a response to the query comprising search results and the plurality of advertisements.

2. The method of claim 1, wherein the query includes an IP address associated with a telecommunications carrier, and the advertiser-directed delivery parameter includes a carrier identity.

3. The method of claim 1, wherein the advertiser-directed delivery parameter includes a device model identifier.

4. The method of claim 1, wherein the advertiser-directed delivery parameter includes a device display language identifier.

5. The method of claim 1, further comprising maintaining an advertisement database containing advertisements linked to landing pages, wherein the advertisements are classified according to a carrier identity associated with each of the landing pages.

6. The method of claim 1, wherein the advertiser-directed parameter is selected from a group consisting of wireless carrier, device model, device maker, and supported device display language.

7. The method of claim 1, wherein the advertiser-directed parameter associated with an advertisement is manually selected by an advertiser.

8. The method of claim 1, wherein the advertiser-directed parameter associated with an advertisement is automatically selected in response to direction from an advertiser.

9. A method of registering promotional materials with an internet-based content provider, comprising:

providing a user identity to the content provider;

submitting to the content provider advertisement content for one or more advertisements; and

identifying to the content provider a device-specific parameter to target the delivery of the advertisement content.

10. The method of claim 9, further comprising linking the advertisement to a calling number or a landing page.

11. The method of claim 9, wherein the device-specific parameter is selected from a group consisting of wireless carrier, device model, device maker, and supported device display language.

12. The method of claim 9, wherein the advertisement content comprises an advertisement title, an advertisement description, and an advertisement URL.

13. An internet-based content delivery system, comprising:

an advertisement database storing a plurality of advertisements directed to mobile devices;

an interface connected to a network to receive requests for web-related content from a requester device; and

an advertisement filter module in communication with the interface to receive information relating to the request that indicates one or more features of the device making the request, and further in communication with the advertisement database to select advertisements for transmission to the requester device having parameters that match the one or more features of the device.

14. The system of claim 13, wherein the parameters are advertiser-selected parameters.

15. The system of claim 13, further comprising an ad manager module configured to accept advertising content and device-related restrictions on the delivery of advertisements from advertisers who submit the advertisements.

16. The system of claim 13, wherein the advertisements each comprise an advertisement title, an advertisement description, and an advertisement URL.

17. The system of claim 13, wherein the advertisement filter module identifies an IP address information associated with the request and filters content associated with the IP address information.

18. The system of claim 17, wherein the IP address information associated with the request is a wireless service provider IP address.

19. An internet-based content delivery system, comprising:

an advertisement database storing a plurality of advertisements directed to mobile devices;

an interface connected to a network to receive requests for web-related content from a requester device; and

means for restricting advertisements from the advertisement database to be transmitted to the requester device.