Targeted mobile advertisements

  • US 20070198339A1
  • Filed: 02/22/2006
  • Published: 08/23/2007
  • Est. Priority Date: 02/22/2006
  • Status: Active Grant
First Claim
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1. A method of generating relevant promotional materials for transmission to a mobile device, comprising:

  • receiving a query from the mobile device;

    identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device; and

    generating a response to the query comprising search results and the plurality of advertisements.

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