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User profile generation architecture for mobile content-message targeting

  • US 9,392,074 B2
  • Filed: 06/06/2008
  • Issued: 07/12/2016
  • Est. Priority Date: 07/07/2007
  • Status: Active Grant
First Claim
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1. A method of generating a targeted-content-message-related profile, the method comprising:

  • using a usage-related rule on a wireless access terminal (W-AT) to generate a user profile of a user of the W-AT based on the user'"'"'s usage of the W-AT, the usage-related rule providing a dynamic property to the user profile; and

    using all or part of the user profile as the targeted-content-message-related profile in an anonymous manner without exposing individually identifiable customer information to a subscriber network of the W-AT.

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