User profile generation architecture for mobile content-message targeting
First Claim
Patent Images
1. A method of generating a targeted-content-message-related profile, the method comprising:
- using a usage-related rule on a wireless access terminal (W-AT) to generate a user profile of a user of the W-AT based on the user'"'"'s usage of the W-AT, the usage-related rule providing a dynamic property to the user profile; and
using all or part of the user profile as the targeted-content-message-related profile in an anonymous manner without exposing individually identifiable customer information to a subscriber network of the W-AT.
1 Assignment
0 Petitions
Accused Products
Abstract
A targeted-content-message-related profile for use with wireless access terminals (W-ATs) may be generated by one or more usage-related rules on the W-AT itself. The usage generate rules may be used by the W-AT to generate a user profile, with the usage-related rule providing a dynamic property to the user profile. All or part of the user profile may then be used as a targeted-content-message-related profile for targeting content messages.
-
Citations
43 Claims
-
1. A method of generating a targeted-content-message-related profile, the method comprising:
-
using a usage-related rule on a wireless access terminal (W-AT) to generate a user profile of a user of the W-AT based on the user'"'"'s usage of the W-AT, the usage-related rule providing a dynamic property to the user profile; and using all or part of the user profile as the targeted-content-message-related profile in an anonymous manner without exposing individually identifiable customer information to a subscriber network of the W-AT. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
-
-
22. A wireless access terminal (W-AT) comprising:
-
first processing circuitry configured to generate a user profile of a user of the W-AT based on the user'"'"'s usage of the W-AT and a usage-related rule so as to provide a dynamic property to the user profile; and second circuitry configured to use all or part of the user profile as a targeted-content-message-related profile in an anonymous manner without exposing individually identifiable customer information to a subscriber network of the W-AT. - View Dependent Claims (23, 24, 25, 26, 27, 30)
-
-
28. A wireless access terminal (W-AT) capable of generating a targeted-content-message-related profile, the W-AT comprising:
-
means for receiving instructions for providing a usage-related rule; means for using the usage-related rule to generate a user profile of a user of the W-AT based on the user'"'"'s usage of the W-AT, the usage-related rule providing a dynamic property to the user profile; and means for using all or part of the user profile as the targeted-content-message-related profile in an anonymous manner without exposing individually identifiable customer information to a subscriber network of the W-AT. - View Dependent Claims (29, 31, 32, 33, 34, 35, 36, 37, 38)
-
-
39. A non-transitory computer-readable medium containing instructions stored thereon, which, when executed by a wireless access terminal (W-AT), cause the W-AT to perform operations, the instructions comprising:
-
a first instruction for causing the W-AT to use a usage-related rule on the W-AT to generate a user profile of a user of the W-AT based on the user'"'"'s usage of the W-AT, the usage-related rule providing a dynamic property to the user profile; a second instruction for causing the W-AT to use all or part of the user profile as a targeted-content-message-related profile in an anonymous manner without exposing individually identifiable customer information to a subscriber network of the W-AT. - View Dependent Claims (40, 41)
-
-
42. A chipset including at least one semiconductor integrated circuit chip, for use in a wireless communication device (WCD), the chipset comprising:
-
a circuit configured to use a usage-related rule to generate a user profile of a user of the WCD based on the user'"'"'s usage of the WCD, the usage-related rule providing a dynamic property to the user profile; and a circuit configured to use the user profile as a targeted-content-message-related profile in an anonymous manner without exposing individually identifiable customer information to a subscriber network of the WCD. - View Dependent Claims (43)
-
Specification