Keyword-based services for mobile device messages
First Claim
1. A method on a mobile device of providing keyword-based services to a message recipient, the method comprising:
- receiving a message containing text at a mobile device of a user;
identifying one or more keywords in the received message,wherein at least some of the plurality of keywords are identified by comparing words in the text message with a keyword inventory that is maintained on the mobile device, wherein the keyword inventory includes word frequency information characterizing frequency of use of words in the keyword inventory by the user or frequency of use of words in the keyword inventory among a population of users, and wherein less frequently used words of the keyword inventory are more likely to be identified as keywords;
profiling the user based on observed user activity on the mobile device and based on terms used in messages received by the user;
selecting a subset of the keywords based on user-specific information, including the profile of the user, stored on the mobile device;
displaying the received message to the user, wherein the text of the displayed message is formatted to distinguish the subset of keywords in the displayed message;
associating the distinguished keywords with at least one advertisement and at least one contextual service;
receiving a selection of a distinguished keyword in the displayed message by the user;
displaying to the user an indication of at least one advertisement or at least one contextual service associated with the selected keyword;
receiving a selection of an indicated advertisement or contextual service from the user; and
invoking the selected advertisement or contextual service, wherein the invoking includes transmitting the selected keyword and at least a portion of the user-specific information to the selected advertisement or contextual service.
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Accused Products
Abstract
A software and/or hardware facility that identifies keywords in a message received by a mobile device and provides advertising and contextual services to the mobile device based on a keyword selection by a user. The facility analyzes a received message to identify keywords in the message. The keywords are identified based on user-specific information that is maintained on the mobile device. The message is displayed to the user with the identified keywords highlighted to the user. When the user selects a keyword, the facility identifies one or more advertisements that are targeted to a user in a manner that takes into account user-specific information. The facility also identifies one or more contexts that are related to the keyword. The facility displays the identified advertisements and contexts to the user. If the user selects an advertisement or context, relevant services are called to deliver responsive content to the user.
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Citations
20 Claims
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1. A method on a mobile device of providing keyword-based services to a message recipient, the method comprising:
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receiving a message containing text at a mobile device of a user; identifying one or more keywords in the received message, wherein at least some of the plurality of keywords are identified by comparing words in the text message with a keyword inventory that is maintained on the mobile device, wherein the keyword inventory includes word frequency information characterizing frequency of use of words in the keyword inventory by the user or frequency of use of words in the keyword inventory among a population of users, and wherein less frequently used words of the keyword inventory are more likely to be identified as keywords; profiling the user based on observed user activity on the mobile device and based on terms used in messages received by the user; selecting a subset of the keywords based on user-specific information, including the profile of the user, stored on the mobile device; displaying the received message to the user, wherein the text of the displayed message is formatted to distinguish the subset of keywords in the displayed message; associating the distinguished keywords with at least one advertisement and at least one contextual service; receiving a selection of a distinguished keyword in the displayed message by the user; displaying to the user an indication of at least one advertisement or at least one contextual service associated with the selected keyword; receiving a selection of an indicated advertisement or contextual service from the user; and invoking the selected advertisement or contextual service, wherein the invoking includes transmitting the selected keyword and at least a portion of the user-specific information to the selected advertisement or contextual service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for providing keyword-based services to a recipient of a message on a mobile device of a user, the mobile device having a memory storing computer-executable instructions and a processor for executing computer-executable instructions, the system comprising:
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a keyword management component configured to maintain a keyword inventory on the mobile device, wherein the keyword inventory includes word frequency information characterizing frequency of use of words in the keyword inventory by the user or frequency of use of words in the keyword inventory among a population of users; an identification component configured to identify one or more keywords in a received message containing text by comparing text in the message with the contents of the keyword inventory, wherein words characterized by the word frequency information of the keywords inventory as less frequently used are more likely to be identified as keywords; a user information component configured to retrieve user-specific information including a profile of the user; a filtering component configured to select a subset of keywords from the identified plurality of keywords, wherein the selecting is based on the user-specific information; a service association component configured to associate the subset of keywords with one or more advertisement and contextual service; a display component configured to display the received message to the user and to display for selection one or more of the advertisements or contextual services associated with a keyword if a user selects one of the subset of keywords in the received message; an interface component configured to receive a selection of a keyword and an associated remote service by a user; and a communication component configured to invoke the service. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A computer-readable memory encoded with instructions that, if executed by a mobile device of a user, cause the mobile device to:
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receive a message containing text at a mobile device of a user; identify one or more keywords in the received message, by comparing text in the message with contents of a keyword inventory that includes word frequency information characterizing frequency of use of words in the keyword inventory by the user or frequency of use of words in the keyword inventory among a population of users, wherein words characterized by the word frequency information of the keyword inventory as less frequently used are more likely to be identified as keywords; profile the user based on observed user activity on the mobile device and based on terms used in messages received by the user; select a subset of the keywords based on user-specific information, including the profile of the user, stored on the mobile device; display the received message to the user, wherein the text of the displayed message is formatted to distinguish the subset of keywords in the displayed message; associate the distinguished keywords with at least one advertisement and at least one contextual service; receive a selection of a distinguished keyword in the displayed message by the user; display to the user an indication of at least one advertisement or at least one contextual service associated with the selected keyword; receive a selection of an indicated advertisement or contextual service from the user; and invoke the selected advertisement or contextual service, wherein the invoking includes transmitting the selected keyword and at least a portion of the user-specific information to the selected advertisement or contextual service. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification