Facilitating demographic assessment of information using targeted location oversampling

• US 9,911,129 B2
• Filed: 05/06/2014
• Issued: 03/06/2018
• Est. Priority Date: 05/06/2014
• Status: Active Grant

• Current Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Original Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Inventors: Meredith, Sheldon Kent, Austin, Mark, Fix, Jeremy
• Primary Examiner(s): Nguyen, Dinh P
• Application Number:
  US14/271,046
• Publication Number:
  US 20150324824A1
• Time in Patent Office: 1,400 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Demographic assessment of information is facilitated using targeted location oversampling. In one example, a device determines mobile devices communicatively coupled to a base station device associated with a first defined region, wherein the first defined region is relative to a defined location of interest. The device can transmit a set of instructions to the mobile devices that instruct the mobile devices to power on respective location information components configured to transmit location information. The respective location information can be configured to transmit respective global positioning system information for the mobile devices. The device can also determine which ones of the mobile devices are within a second defined region based on respective location information received from the mobile devices.

Claims

1. A method, comprising:

determining, by a device comprising a processor, mobile devices communicatively coupled to a base station device associated with a first defined region, wherein the first defined region is relative to a defined location of interest;

determining, by the device, a time period during which a retail event of interest is scheduled to occur, wherein the determining the mobile devices comprises determining the mobile devices communicatively coupled to the base station device during the time period;

transmitting, by the device, instructions to the mobile devices that instruct the mobile devices to power on respective location information components configured to transmit location information;

determining whether a number of first ones of the mobile devices associated with first identities for which first demographic information is determined satisfies a defined condition, wherein the first ones are communicatively coupled to a cell site device;

based on determining that the number of the first ones of the mobile devices associated with the first identities for which the first demographic information is determined fads to satisfy the defined condition;

determining second ones of second mobile devices, wherein second ones are a subset of the first ones and are within a second defined region that comprises the first region within the time period, wherein the determining the second ones is based on sampling the first ones by utilizing cell site identification information to determine which of the first ones to target for the subset of the first ones, resulting in sampled first ones, and requesting information about the sampled first ones for the first defined region at a defined day; and

determining a second demographic information for second identities associated with the second ones of the second mobile devices within the first defined region.

2. The method of claim 1, wherein the respective location information components comprise respective components configured to transmit respective global positioning system information for the mobile devices.

3. The method of claim 1, wherein the retail event of interest comprises an advertisement campaign for a business located within the second defined region.

4. The method of claim 1, wherein the second defined region is located within a boundary of the first defined region.

5. The method of claim 1, further comprising:

determining, by the device, demographic information for respective identities associated with mobile devices of the mobile devices within the second defined region.

16. The method of claim 5, wherein the demographic information comprises demographic information about incomes for the respective identities associated with mobile devices of the mobile devices within the second defined region.

17. The method of claim 5, wherein the demographic information comprises demographic information about residential addresses for the respective identities associated with mobile devices of the mobile devices within the second defined region.

6. An apparatus, comprising:

a processor; and

a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, comprising;

determining a group of mobile devices communicatively coupled to a base station device associated with a first region, wherein the first region is defined relative to a defined location of interest;

determining information associated with a retail event of interest, wherein the information comprises a time of commencement of the retail event of interest, and wherein the determining the group of mobile devices comprises determining the group of mobile devices communicatively coupled to the base station device at the time determined to be associated with the retail event of interest;

transmitting information that is to enable the group of mobile devices to activate respective location information components configured to transmit location information;

determining whether a number of first ones of the group of mobile devices associated with first identities for which first demographic information is determined satisfies a defined condition, wherein the first ones are communicatively coupled to a cell site device associated with the first region; and

based on determining that the number of the first ones of the group of mobile devices associated with the first identities for which the first demographic information is determined fails to satisfy the defined condition;

determining a second demographic information for second identities associated with second ones of second mobile devices within the first region, wherein the determining the second demographic information for second identities is based on sampling the first ones by utilizing cell site identification information to determine targeted ones of the first ones to target for location reporting and requesting information about the targeted ones with respect to the first region on a defined day, and wherein the sampling the first ones is performed iteratively until a defined amount of the second identities is obtained.

7. The apparatus of claim 6, wherein the respective location information components comprise respective components configured to transmit respective location information for the group of mobile devices.

8. The apparatus of claim 6, wherein the retail event of interest comprises an advertisement campaign for a business located within the second region.

9. The apparatus of claim 6, wherein the second region is located within a boundary of the first region.

10. The apparatus of claim 6, wherein the retail event of interest comprises an advertisement campaign for a business located within the second defined region.

11. A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

determining a first region and a time associated with a retail event of interest; and

identifying ones of first mobile devices within the first region within a defined time period comprising the time associated with the retail event of interest and based on location information received from the first mobile devices, and wherein the location information is received in response to a signal controlling respective location information components of the first mobile devices to activate;

determining whether a number of the ones of the first mobile devices associated with identities for which first demographic information is determined satisfies a defined condition; and

based on determining that the number of the ones of the first mobile devices associated with the identities for which the first demographic information is determined fails to satisfy the defined condition;

identifying other ones of second mobile devices other than the ones of the first mobile devices within a second region that comprises the first region within the defined time period, and determining second demographic information for other identities associated with the other ones of the second mobile devices within the first region, wherein the determining the second demographic information for other identities is based on sampling targeted ones of the mobile devices within the first region that are targeted for location reporting and determining which of the targeted ones of the mobile devices do not transmit location information.

12. The non-transitory machine-readable storage medium of claim 11, wherein the operations further comprise:

determining the first demographic information for the identities associated with the first mobile devices within the first region.

13. The non-transitory machine-readable storage medium of claim 12,

based on determining that the number of the ones of the first mobile devices associated with the identities for which the first demographic information is determined fails to satisfy the defined condition, the operations further comprise:

sampling the second mobile devices, wherein the sampling comprises generating information to enable the second mobile devices to activate other respective location information

components and to transmit other respective location information of the other respective location information components.

14. The non-transitory machine-readable storage medium of claim 13, wherein the second region comprises a region covered by a base station device, and wherein the identifying further comprises identifying the other ones of the second mobile devices communicatively coupled to the base station device within the defined time period.

15. The non-transitory machine-readable storage medium of claim 11, wherein the operations further comprise:

initiating transmission of first demographic information and second demographic information associated with the retail event of interest.

18. The non-transitory machine-readable storage medium of claim 12, wherein the first demographic information for identities associated with the first mobile devices within the first region comprises demographic information about incomes for the identities associated with the first mobile devices within the first region.

19. The non-transitory machine-readable storage medium of claim 12, wherein the first demographic information for identities associated with the first mobile devices within the first region comprises demographic information about residential addresses for the identities associated with the first mobile devices within the first region.