Facilitating demographic assessment of information using targeted location oversampling
First Claim
1. A method, comprising:
- determining, by a device comprising a processor, mobile devices communicatively coupled to a base station device associated with a first defined region, wherein the first defined region is relative to a defined location of interest;
determining, by the device, a time period during which a retail event of interest is scheduled to occur, wherein the determining the mobile devices comprises determining the mobile devices communicatively coupled to the base station device during the time period;
transmitting, by the device, instructions to the mobile devices that instruct the mobile devices to power on respective location information components configured to transmit location information;
determining whether a number of first ones of the mobile devices associated with first identities for which first demographic information is determined satisfies a defined condition, wherein the first ones are communicatively coupled to a cell site device;
based on determining that the number of the first ones of the mobile devices associated with the first identities for which the first demographic information is determined fads to satisfy the defined condition;
determining second ones of second mobile devices, wherein second ones are a subset of the first ones and are within a second defined region that comprises the first region within the time period, wherein the determining the second ones is based on sampling the first ones by utilizing cell site identification information to determine which of the first ones to target for the subset of the first ones, resulting in sampled first ones, and requesting information about the sampled first ones for the first defined region at a defined day; and
determining a second demographic information for second identities associated with the second ones of the second mobile devices within the first defined region.
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Accused Products
Abstract
Demographic assessment of information is facilitated using targeted location oversampling. In one example, a device determines mobile devices communicatively coupled to a base station device associated with a first defined region, wherein the first defined region is relative to a defined location of interest. The device can transmit a set of instructions to the mobile devices that instruct the mobile devices to power on respective location information components configured to transmit location information. The respective location information can be configured to transmit respective global positioning system information for the mobile devices. The device can also determine which ones of the mobile devices are within a second defined region based on respective location information received from the mobile devices.
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Citations
19 Claims
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1. A method, comprising:
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determining, by a device comprising a processor, mobile devices communicatively coupled to a base station device associated with a first defined region, wherein the first defined region is relative to a defined location of interest; determining, by the device, a time period during which a retail event of interest is scheduled to occur, wherein the determining the mobile devices comprises determining the mobile devices communicatively coupled to the base station device during the time period; transmitting, by the device, instructions to the mobile devices that instruct the mobile devices to power on respective location information components configured to transmit location information; determining whether a number of first ones of the mobile devices associated with first identities for which first demographic information is determined satisfies a defined condition, wherein the first ones are communicatively coupled to a cell site device; based on determining that the number of the first ones of the mobile devices associated with the first identities for which the first demographic information is determined fads to satisfy the defined condition; determining second ones of second mobile devices, wherein second ones are a subset of the first ones and are within a second defined region that comprises the first region within the time period, wherein the determining the second ones is based on sampling the first ones by utilizing cell site identification information to determine which of the first ones to target for the subset of the first ones, resulting in sampled first ones, and requesting information about the sampled first ones for the first defined region at a defined day; and determining a second demographic information for second identities associated with the second ones of the second mobile devices within the first defined region. - View Dependent Claims (2, 3, 4, 5, 16, 17)
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6. An apparatus, comprising:
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a processor; and a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, comprising; determining a group of mobile devices communicatively coupled to a base station device associated with a first region, wherein the first region is defined relative to a defined location of interest; determining information associated with a retail event of interest, wherein the information comprises a time of commencement of the retail event of interest, and wherein the determining the group of mobile devices comprises determining the group of mobile devices communicatively coupled to the base station device at the time determined to be associated with the retail event of interest; transmitting information that is to enable the group of mobile devices to activate respective location information components configured to transmit location information; determining whether a number of first ones of the group of mobile devices associated with first identities for which first demographic information is determined satisfies a defined condition, wherein the first ones are communicatively coupled to a cell site device associated with the first region; and based on determining that the number of the first ones of the group of mobile devices associated with the first identities for which the first demographic information is determined fails to satisfy the defined condition; determining a second demographic information for second identities associated with second ones of second mobile devices within the first region, wherein the determining the second demographic information for second identities is based on sampling the first ones by utilizing cell site identification information to determine targeted ones of the first ones to target for location reporting and requesting information about the targeted ones with respect to the first region on a defined day, and wherein the sampling the first ones is performed iteratively until a defined amount of the second identities is obtained. - View Dependent Claims (7, 8, 9, 10)
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11. A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:
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determining a first region and a time associated with a retail event of interest; and identifying ones of first mobile devices within the first region within a defined time period comprising the time associated with the retail event of interest and based on location information received from the first mobile devices, and wherein the location information is received in response to a signal controlling respective location information components of the first mobile devices to activate; determining whether a number of the ones of the first mobile devices associated with identities for which first demographic information is determined satisfies a defined condition; and based on determining that the number of the ones of the first mobile devices associated with the identities for which the first demographic information is determined fails to satisfy the defined condition; identifying other ones of second mobile devices other than the ones of the first mobile devices within a second region that comprises the first region within the defined time period, and determining second demographic information for other identities associated with the other ones of the second mobile devices within the first region, wherein the determining the second demographic information for other identities is based on sampling targeted ones of the mobile devices within the first region that are targeted for location reporting and determining which of the targeted ones of the mobile devices do not transmit location information. - View Dependent Claims (12, 13, 14, 15, 18, 19)
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Specification