Interactive advertisement environment

• US 9,918,197 B2
• Filed: 10/04/2011
• Issued: 03/13/2018
• Est. Priority Date: 10/04/2010
• Status: Active Grant

• Current Assignee: Ted Tech Holdings LLC
• Original Assignee: Lazo, Inc.
• Inventors: Labarca, Gonzalo
• Primary Examiner(s): Hoar, Colleen A
• Application Number:
  US13/252,703
• Publication Number:
  US 20120095839A1
• Time in Patent Office: 2,352 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04W 4/025 using location based information parameters

Abstract

Disclosed is a novel system and process to provide an interactive environment for advertisers utilizing physical advertisement structures to provide their advertisements to users. Users are able to receive advertisement information associated with the advertisements on these structures along with additional information associated with the advertisements. This is also beneficial for the advertisers because this static form of advertising now becomes dynamic and interactive. Advertisers are now able to provide more detailed information regarding their products, services, etc. than what is normally available via an advertisement structure such as a billboard.

Claims

1. A method, with a wireless device, for providing an interactive advertising environment based on a physical advertisement structure to a user of a wireless device, the method comprising:

receiving, by an information processing system, a request from a wireless device to identify one or more physical advertisement structures currently presenting at least one advertisement and situated within a user selectable radius and time from a current location of the wireless device, wherein each physical advertisement structure has a corresponding physical advertisement structure profile comprising information about the at least one advertisement, a geographic location of the physical advertisement structure and a time associated with the rendered advertisement at the physical advertisement structure;

determining the current location and time of the wireless device from a location determining module of the wireless device;

comparing the current location of the wireless device to the geographic locations of the physical advertisement structures as provided in their corresponding physical advertisement structure profiles to identify a set of nearby physical advertisement structures and their associated advertisement that are situated within the user-selectable radius and time from the current location of the wireless device;

identifying the set of nearby physical advertisement structures whose geographic locations are within the user selectable radius and time from the current location of the wireless device that has been determined;

obtaining based on the identifying of the set of nearby physical advertisement structures, a set of location information from the advertisement structure profile associated with each physical advertisement structure in the set of nearby physical advertisement structures and each advertisement being presented thereon;

identifying, at least one localized offer associated with the advertisement currently being presented on at least one of the set of nearby physical advertisement structure, the at least one localized offer being localized based on the current location of the wireless device;

sending the set of location information and the at least one localized offer to the wireless device; and

updating a user profile associated with the wireless device based on the at least one localized offer.

2. The method of claim 1, wherein the request comprises at least a location information associated with the current location of the wireless device;

and

a time period associated with the users length of stay at the current location.

3. The method of claim 1, wherein the set of nearby physical advertisement structures comprises:

a dynamic billboard with a set of advertisements that changes over a time period; and

wherein each advertisement in the set of advertisement is associated with a separate advertisement profile.

4. The method of claim 1, wherein identifying the set of nearby physical advertisement structures further comprises:

comparing the current location of the wireless device to a latitude and longitude associated with each physical advertisement structure in the physical advertisement structures as provided in their corresponding physical advertisement structure profiles.

5. The method of claim 1, wherein the set of location information associated with each nearby physical advertisement structure comprises at least one of:

advertisement information associated with an advertisement presented on each nearby physical advertisement structure;

additional advertisement information not displayed on the nearby physical advertisement structure;

a set of links to at least one of audio files, video files, and a website associated with an advertiser; and

advertiser identifying information.

6. The method of claim 1, further comprising:

receiving a request from the wireless device to present at least a portion of the set of information in a second national language which is different than a first national language; and

based on the request for a second national language being received, sending at least a portion of the set of information in a second national language to the wireless device.

7. The method of claim 1, further comprising:

receiving a request from the wireless device to present the localized offer; and

based on the request for the localized offer, sending the localized offer to the wireless device.

8. The method of claim 1, further comprising:

formatting a least a portion of the set of location information into a pre-defined presentation layout for the wireless device, wherein the pre-defined presentation layout comprises, for each physical advertisement structure of the set of nearby physical advertisement structures;

a selectable graphical image representing the advertisement presented on the nearby physical advertisement structure; and

distance and time information indicating a distance and time from the current location of the wireless device to the nearby physical advertisement structure.

16. The method of claim 1, wherein updating a user profile comprises:

storing the at least one localized offer in the user profile.

17. The method of claim 1 wherein identifying the set of nearby physical advertisement structures further comprises identifying nearby physical advertisement structures that are in motion.

18. The method of claim 1 wherein receiving the request from the wireless device comprises receiving a voice request.

9. A method, with a wireless device, for providing an interactive advertising environment based on a physical advertisement structure to a user of a wireless device, the method comprising:

receiving, by a wireless device, a request from a user to identify one or more physical advertisement structures currently presenting at least one advertisement and situated within a given user-selectable radius and time from a current location of the wireless device, wherein each physical advertisement structure has a corresponding physical advertisement structure profile comprising information about the at least one advertisement, a geographic location of the physical advertisement structure and a time associated with the rendered advertisement at the physical advertisement structure;

obtaining a set of location and time information associated with the current location of the wireless device from a location determining module of the wireless device;

sending a query to an information processing system for a first set of information, the query at least comprising the set of location information associated with the current location of the wireless device to be compared with the geographic locations of the physical advertisement structures as provided in their corresponding physical advertisement structure profiles to identify a set of nearby physical advertisement structures and their associated advertisements that correspond to and are situated within the user-selectable radius and time from the current location of the wireless device;

receiving, from the information processing system, the first set of information, wherein the first set of information comprises one or more graphical representations of the set of nearby physical advertisement structures whose geographic locations are within a the user-selectable radius and time from the current location of the wireless device;

displaying, based on the receiving, the one or more graphical representations of the set of nearby physical advertisement structures to the user via an interface;

receiving a selection of at least one of the one or more graphical representations from the user;

displaying, based on receiving the selection, a second set of information associated with the nearby physical advertisement structure corresponding to the graphical representation that has been selected, the second set of information being based on the first set of information that has been received and is displayed to the user via the interface;

receiving a selection from the user of the second set of information;

prompting, based on receiving the selection from the user of the second set of information, the user with a set of actions associated with the second set of information;

receiving a selection from the user of at least one of the set of actions to save at least the second set of information to a user profile associated with the user; and

notifying the information processing system to save the at least the second set of information to the user profile.

10. The method of claim 9, wherein the one or more graphical representations are pictures displayed on the interface comprise, for each physical advertisement structure of the set of nearby physical advertisement structures:

a selectable graphical image representing comprising the at least one advertisement presented on the nearby physical advertisement structure; and

distance and time information indicating a distance and time from the current location of the wireless device to the nearby physical advertisement structure.

11. The method of claim 9, wherein the second set of information comprises at least one of:

advertisement information associated with an advertisement being currently presented on each nearby physical advertisement structure;

additional advertisement information not displayed on the nearby physical advertisement structure;

a set of links to at least one of audio files, video files, and a website associated with an advertiser; and

advertiser identifying information.

19. The method of claim 9 wherein the method is launched by the user engaging a selectable graphical user interface.

20. The method of claim 11 wherein the set of links further comprise, for each physical advertisement structure of the set of nearby physical advertisement structures, at least one of:

a link to a text-to-speech feature and a link to a voice recognition feature.

12. A wireless device for providing an interactive advertising environment to a user of the wireless device, the wireless device comprising:

memory;

at least one processor communicatively coupled to the memory configured to;

receive, from a user, a request to identify one or more nearby physical advertisement structures currently presenting at least one advertisement and situated within a given user-selectable radius and time from a current location of the wireless device, wherein each physical advertisement structure has a corresponding physical advertisement structure profile comprising information about the at least one advertisement and a geographic location and time of the physical advertisement structure;

obtain, based on receiving the request, a set of location information associated with the current location and time of the wireless device from a location determining module of the wireless device;

send a query to an information processing system for a first set of information, the query at least comprising the set of location information associated with the current location and time of the wireless device to be compared with the geographic locations of the physical advertisement structures and time as provided in their corresponding physical advertisement structure profiles to identify a set of nearby physical advertisement structures and their associated advertisements that correspond to and are situated within the user-selectable radius and time from the current location of the wireless device;

receive, from the information processing system, the first set of information, wherein the first set of information comprises one or more graphical representations of a set of nearby physical advertisement structures whose geographic locations are within the given user-selectable radius and time from the current location of the wireless device, and a set of distance and time information indicating a distance and time from the wireless device to the one or more nearby physical advertisement structures;

display, based on the receiving, the one or more graphical representations of the set of nearby physical advertisement structures within the given user-selectable radius and time from the wireless device to the user via an interface, wherein the one or more graphical representations comprise at least the advertisement presented by the one or more nearby physical advertisement structures, and wherein the one or more graphical representations are displayed with the set of distance and time information indicating a distance and time from the wireless device to the one or more nearby physical advertisement structures;

receive a selection from the user of at least one of the one or more graphical representations from the user;

display, based on receiving the selection, a second set of information associated with the nearby physical advertisement structure corresponding to the graphical representation that has been selected, the second set of information being based on the first set of information that has been received and is displayed to the user via the interface;

receive a selection from the user of the second set of location information;

prompt, based on receiving the selection from the user of the second set of information, the user with a set of actions associated with the second set of information,

receive a selection from the user of at least one of the set of actions to save at least the second set of information to a user profile associated with the user; and

notify the information processing system to save the at least the second set of information to the user profile.

13. The system of claim 12, wherein the second set of information comprises at least one of:

advertisement information associated with an advertisement presented on each nearby physical advertisement structure;

additional advertisement information not displayed on the nearby physical advertisement structure;

a set of links to at least one of audio files, video files, and a website associated with an advertiser; and

advertiser identifying information.

14. A computer program product tangibly embodying computer readable non-transitory instructions which, when implemented, cause a computer to carry out the steps of a method for providing an interactive advertising environment to a user of a wireless device, the method comprising:

receiving, by a wireless device, a request from a user to identify a first set of information comprising one or more physical advertisement structures currently presenting at least one advertisement and situated within a given user-selectable radius and time from a current location of the wireless device, wherein each physical advertisement structure has a corresponding physical advertisement structure profile comprising information about the at least one advertisement and a geographic location of the physical advertisement structure;

obtaining a set of location and time information associated with the current location of the wireless device;

automatically sending, without user intervention, a query to an information processing system for the first set of information, the query at least comprising the set of location information associated with the current geographic location of the wireless device to be compared with the geographic locations of the physical advertisement structures as provided in their corresponding physical advertisement structure profiles to identify a set of nearby physical advertisement structures and their associated advertisements that correspond to and are situated within the user-selectable radius and time from the current location of the wireless device;

receiving, from the information processing system, the first set of information, where the first set of information comprises one or more graphical representations of the set of nearby physical advertisement structures being within a given threshold distance the user-selectable radius and time from the current location of the wireless device;

displaying, based on the receiving, the one or more graphical representations of the one or more set of nearby physical advertisement structures to the user via an interface; and

receiving a selection of at least one of the one or more graphical representations from the user; and

displaying, based on receiving the selection, a second set of information associated with the set of nearby physical advertisement structure structures corresponding to the graphical representation that has been selected, the second set of information being based on the first set of information that has been received and is displayed to the user via the interface.

15. The computer program product of claim 14, wherein the second set of information comprises advertisement information associated with an advertisement presented on each nearby physical advertisement structure.