Displaying an advertisement in response to user input using a non-browser based application

  • US 10,621,612 B2
  • Filed: 06/28/2019
  • Issued: 04/14/2020
  • Est. Priority Date: 12/13/2007
  • Status: Active Grant
First Claim
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1. A method for displaying an advertisement using a non-browser based application stored on a mobile device, comprising:

  • receiving user input from the non-browser based application, wherein the non-browser based application receives the user input via a mobile device display, wherein the non-browser based application is a non-browser based mobile application with a graphical user interface including a graphical icon that is preinstalled or downloaded and installed on the mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device wireless radio interface;

    receiving, at the non-browser based application, the advertisement from a remote management server which selects the advertisement in response to the user input from the non-browser based application, wherein the advertisement is maintained at the remote management server; and

    displaying the advertisement within a specific non-browser based application generated screen, the specific non-browser based application generated screen corresponding to a specific screen or area of the non-browser based application.

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