Targeted marketing system and method

• US 10,783,528 B2
• Filed: 04/02/2012
• Issued: 09/22/2020
• Est. Priority Date: 08/24/2000
• Status: Expired due to Term

• Current Assignee: FaceCake Marketing Technologies, Inc.
• Original Assignee: FaceCake Marketing Technologies, Inc.
• Inventors: Smith, Linda
• Primary Examiner(s): Amini, Javid A
• Application Number:
  US13/437,915
• Publication Number:
  US 20120221418A1
• Time in Patent Office: 3,095 Days
• Field of Search: 345646
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method are provided for targeting marketing content to a user. A user'"'"'s photographic likeness, in some embodiments as a still image, live moving image, or animated moving image, are altered to simulate the application of selected marketing content onto the photographic likeness. The marketing content is selected from a set of marketing content comprising input color, marketing content associated with an advertisement, or marketing content associated with a set of search results. The marketing content is selected based on a comparison of a user profile to target profiles of the set of marketing content.

Claims

1. A computer-implemented method for targeting marketing content to a user, comprising:

collecting data elements in a user profile, the data elements including a photographic likeness of the user or a photographic likeness of an ownership item of the user, wherein the photographic likeness of the user comprises frames captured by a video input device;

comparing the data elements in the user profile to a target profile associated with each marketing content of a set of marketing content to select the marketing content that matches one or more of the data elements of the user profile;

altering the photographic likeness by animating one or more objects with movement, including one or more of selected content or one or more features in the photographic likeness, to simulate application of the selected marketing content to the photographic likeness; and

displaying the altered photographic likeness on the user'"'"'s computer monitor or device screen;

wherein the set of marketing content is determined from one or more marketing content associated with an advertisement or marketing content associated with a set of search results, wherein the set of marketing content includes one or more of products, services, or backgrounds, and wherein the data elements include data collected from the user'"'"'s interaction with the photographic likeness, including any one of a number of times a particular marketing content is applied to the photographic likeness or which type of altering procedure is applied to the photographic likeness.

2. The method of claim 1, further comprising identifying features in the photographic likeness of the user, including features of the face or body.

3. The method of claim 1, wherein the set of marketing content includes procedures for altering features in the photographic likeness, including any of hair growth, weight gain, weight loss, size, dimension, and location changes of identified features.

4. The method of claim 1, wherein the set of marketing content is determined from:

presenting the user with an advertisement;

receiving input indicating interaction with the advertisement;

identifying any one or more of products, services, or background associated with the advertisement; and

assigning said one or more or products, services or background as the set of marketing content.

5. The method of claim 4, further comprising integrating the photographic likeness into the advertisement, and wherein the step of presenting includes presenting the altered photographic likeness as integrated into the advertisement.

6. The method of claim 4, wherein the step of presenting the user with an advertisement occurs within a simulated virtual retail commercial space interface.

7. The method of claim 6, wherein the step of presenting the advertisement to the user includes the user navigating to the advertisement located at a virtual location within the simulated virtual retail commercial space.

8. The method of claim 1, wherein the step of presenting the altered photographic likeness occurs within a simulated virtual retail commercial space.

9. The method of claim 1, further comprising enabling the user to input a search request, and wherein the marketing content is selected based on the user'"'"'s search request, and wherein the search result is used to alter the photographic likeness.

10. The method of claim 1, wherein the selected marketing content to the photographic likeness is a still image while the background of the selected marketing content to the photographic likeness is animated.

11. A system for targeting marketing content to a user, said system comprising at least one web server having at least one processor, and a program memory for storing one or more program instructions, which when executed by said one or more processors implement a method comprising:

collecting data elements in a user profile, the data elements including a photographic likeness of the user or a photographic likeness of an ownership item of the user, wherein the photographic likeness of the user comprises frames captured by a video input device;

comparing the data elements in the user profile to a target profile associated with each marketing content of a set of marketing content to select the marketing content that matches one or more of the data elements of the user profile;

altering the photographic likeness to simulate application of the selected marketing content to the photographic likeness; and

displaying the altered photographic likeness on the user'"'"'s computer monitor or device screen;

wherein the set of marketing content is determined from one or more of an input color, marketing content associated with an advertisement, or marketing content associated with a set of search results, wherein the set of marketing content includes one or more of products, services, or backgrounds, and wherein the data elements include data collected from the user'"'"'s interaction with the photographic likeness, including any one of a number of times a particular marketing content is applied to the photographic likeness or which type of altering procedure is applied to the photographic likeness, and wherein the set of marketing content is arranged in a private online mall instance where only the user and invited friends are allowed to log on and shop together.

12. The system of claim 11, wherein the data elements include data collected from the user'"'"'s interaction with the photographic likeness, including any one of a number of times a particular marketing content is applied to the photographic likeness or which type of altering procedure is applied to the photographic likeness.

13. The system of claim 11, further comprising identifying features in the photographic likeness of the user, including features of the face or body.

14. The system of claim 11, wherein the set of marketing content includes procedures for altering features in the photographic likeness, including any of hair growth, weight gain, weight loss, size, dimension, and location changes of identified features.

15. The system of claim 11, wherein the set of marketing content is determined from:

presenting a user with an advertisement;

receiving input indicating interaction with the advertisement;

identifying any one or more of products, services, or background associated with the advertisement; and

assigning said one or more or products, services or background as the set of marketing content.

16. The system of claim 15, farther comprising integrating the photographic likeness into the advertisement, and wherein the step of presenting includes presenting the altered photographic likeness as integrated into the advertisement.

17. The system of claim 15, wherein the step of presenting the user with an advertisement occurs within a simulated virtual retail commercial space interface.

18. The system of claim 17, wherein the step of presenting the advertisement to a user includes the advertisement located at a virtual location being navigated to within the simulated virtual retail commercial space.

19. The system of claim 11, wherein the step of presenting the altered photographic likeness occurs within a simulated virtual retail commercial space.

20. The system of claim 19, further comprising enabling the user to input a search request, and wherein the marketing content is selected based on the user'"'"'s search request, and wherein the search result is used to alter the photographic likeness.

21. The system of claim 11, wherein the step of altering includes animating one or more objects with movement, including one or more of selected content or one or more features in the photographic likeness.