Targeted Marketing System and Method

• US 20120221418A1
• Filed: 04/02/2012
• Published: 08/30/2012
• Est. Priority Date: 08/24/2000
• Status: Active Grant

• Current Assignee: FaceCake Marketing Technologies, Inc.
• Original Assignee: FaceCake Marketing Technologies, Inc.
• Inventors: Smith, Linda
• Granted Patent: US 10,783,528 B2
• Time in Patent Office: Days
• US Class Current: 705/14.67
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method are provided for targeting marketing content to a user. A user'"'"'s photographic likeness, in some embodiments as a still image, live moving image, or animated moving image, are altered to simulate the application of selected marketing content onto the photographic likeness. The marketing content is selected from a set of marketing content comprising input color, marketing content associated with an advertisement, or marketing content associated with a set of search results. The marketing content is selected based on a comparison of a user profile to target profiles of the set of marketing content.

Claims

1. A computer-implemented method for targeting marketing content to a user, comprising:

collecting data elements in a user profile, the data elements including a photographic likeness of the user;

comparing the user profile to a target profile associated with each marketing content of a set of marketing content to select the marketing content that matches the user profile;

altering the photographic likeness of the user to simulate application of the selected marketing content to the photographic likeness of the user; and

presenting the user with the altered photographic likeness of the user.

2. The method of claim 1, wherein the data elements include data collected from the user'"'"'s interaction with the photographic likeness, including any one of a number of times a particular marketing content is applied to the photographic likeness or which type of altering procedure is applied to the photographic likeness.

3. The method of claim 1, further comprising identifying features in the photographic likeness of the user, including features of the face or body.

4. The method of claim 1, wherein the set of marketing content includes procedures for altering features in the photographic likeness, including any of hair growth, weight gain, weight loss, size, dimension, and location changes of identified features.

5. The method of claim 1, wherein the set of marketing content includes one or more of products, services, or backgrounds.

6. The method of claim 1, wherein the set of marketing content is determined from the steps of:

receiving a color selection based on an input color;

searching a database for marketing content corresponding to the color selection; and

providing search results of the marketing content corresponding to the color selection.

7. The method of claim 1, wherein the set of marketing content is determined from marketing content associated with an advertisement.

8. The method of claim 1, wherein the set of marketing content is determined from:

presenting a user with an advertisement;

receiving input indicating interaction with the advertisement;

identifying any one or more of products, services, or background associated with the advertisement;

assigning said one or more or products, services or background as the set of marketing content.

9. The method of claim 8, further comprising integrating the photographic likeness of the user into the advertisement, and wherein the step of presenting includes presenting the altered photographic likeness as integrated into the advertisement.

10. The method of claim 8, wherein the step of presenting the user with an advertisement occurs within a simulated virtual retail commercial space interface.

11. The method of claim 10, wherein the step of presenting the advertisement to a user includes a user navigating to the advertisement located at a virtual location within the simulated virtual retail commercial space.

12. The method of claim 1, wherein the set of marketing content is determined from a set of search results returned from a search previously submitted, wherein the search results are associated with marketing content.

13. The method of claim 1, wherein the step of presenting the altered photographic likeness occurs within a simulated virtual retail commercial space.

14. The method of claim 13, wherein the photographic likeness and the altered photographic likeness are presented as animated objects moving within the simulated virtual retail space.

15. The method of claim 1, wherein the step of altering includes animating one or more objects with movement, including one or more of selected content or one or more features in the photographic likeness.

16. A system for targeting marketing content to a user, said system comprising at least one web server having at least one processor, and a program memory for storing one or more program instructions, which when executed by said one or more processors implement a method comprising:

collecting data elements in a user profile, the data elements including a photographic likeness of the user;

comparing the user profile to a target profile associated with each marketing content of a set of marketing content to select the marketing content that matches the user profile;

altering the photographic likeness of the user to simulate application of the selected marketing content to the photographic likeness of the user; and

presenting the user with the altered photographic likeness of the user.

17. The system of claim 16, wherein the data elements include data collected from the user'"'"'s interaction with the photographic likeness, including any one of a number of times a particular marketing content is applied to the photographic likeness or which type of altering procedure is applied to the photographic likeness.

18. The system of claim 16, further comprising identifying features in the photographic likeness of the user, including features of the face or body.

19. The system of claim 16, wherein the set of marketing content includes procedures for altering features in the photographic likeness, including any of hair growth, weight gain, weight loss, size, dimension, and location changes of identified features.

20. The system of claim 16, wherein the set of marketing content includes one or more of products, services, or backgrounds.

21. The system of claim 16, wherein the set of marketing content is determined from the steps of:

receiving a color selection based on an input color;

searching a database for marketing content corresponding to the color selection; and

providing search results of the marketing content corresponding to the color selection.

22. The system of claim 16, wherein the set of marketing content is determined from marketing content associated with an advertisement.

23. The system of claim 16, wherein the set of marketing content is determined from:

presenting a user with an advertisement;

receiving input indicating interaction with the advertisement;

identifying any one or more of products, services, or background associated with the advertisement;

assigning said one or more or products, services or background as the set of marketing content.

24. The system of claim 23, further comprising integrating the photographic likeness of the user into the advertisement, and wherein the step of presenting includes presenting the altered photographic likeness as integrated into the advertisement.

25. The system of claim 23, wherein the step of presenting the user with an advertisement occurs within a simulated virtual retail commercial space interface.

26. The system of claim 25, wherein the step of presenting the advertisement to a user includes the advertisement located at a virtual location being navigated to within the simulated virtual retail commercial space.

27. The system of claim 16, wherein the set of marketing content is determined from a set of search results returned from a search previously submitted, wherein the search results are associated with marketing content.

28. The system of claim 16, wherein the step of presenting the altered photographic likeness occurs within a simulated virtual retail commercial space.

29. The system of claim 28, wherein the photographic likeness and the altered photographic likeness are presented as animated objects moving within the simulated virtual retail space.

30. The system of claim 16, wherein the step of altering includes animating one or more objects with movement, including one or more of selected content or one or more features in the photographic likeness.