Monitoring streaming media content
First Claim
1. A media monitoring method comprising:
- extracting, by executing an instruction with a processor of a server meter, watermark payload data having a first format from media being streamed from a media provider to a media device via a received transport stream in response to a request from the media device, the extracted watermark payload data identifying at least one of the media or a source of the media;
transcoding, by executing an instruction with the processor, the extracted watermark payload data to form transcoded watermark payload data having a second format different from the first format; and
after forming, at the server meter, the transcoded watermark payload data from the extracted watermark payload data obtained from the media being streamed to the media device in response to the request from the media device, and prior to streaming the media downstream from the server meter to the media device, transmitting the transcoded watermark payload data to the media device for receipt by a device meter executed by the media device.
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Accused Products
Abstract
Methods, apparatus and articles of manufacture to monitor streaming media are disclosed. Example media monitoring methods disclosed herein include extracting metering data having a first format from media. In some disclosed examples, the media is to be provided to a media device via a transport stream, and the extracted metering data identifies at least one of the media or a source of the media. Disclosed example methods also include transcoding the extracted metering data to form transcoded metering data having a second format different from the first format. Disclosed example methods further include, prior to transmitting the transport stream to provide the media to the media device, transmitting the transcoded metering data to the media device for receipt by a meter executed by the media device.
443 Citations
18 Claims
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1. A media monitoring method comprising:
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extracting, by executing an instruction with a processor of a server meter, watermark payload data having a first format from media being streamed from a media provider to a media device via a received transport stream in response to a request from the media device, the extracted watermark payload data identifying at least one of the media or a source of the media; transcoding, by executing an instruction with the processor, the extracted watermark payload data to form transcoded watermark payload data having a second format different from the first format; and after forming, at the server meter, the transcoded watermark payload data from the extracted watermark payload data obtained from the media being streamed to the media device in response to the request from the media device, and prior to streaming the media downstream from the server meter to the media device, transmitting the transcoded watermark payload data to the media device for receipt by a device meter executed by the media device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A tangible computer readable medium comprising computer readable instructions which, when executed, cause a processor of a server meter to at least:
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extract watermark payload data having a first format from media being streamed from a media provider to a media device via a received transport stream in response to a request from the media device, the extracted watermark payload data identifying at least one of the media or a source of the media; transcode the extracted watermark payload data to form transcoded watermark payload data having a second format different from the first format; and after the transcoded watermark payload data is formed, at the server meter, from the extracted watermark payload data obtained from the media being streamed to the media device in response to the request from the media device, and prior to the media being streamed downstream from the server meter to the media device, transmit the transcoded watermark payload data to the media device for receipt by a device meter executed by the media device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A media monitoring apparatus comprising:
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a metering data extractor to extract watermark payload data having a first format from media being streamed from a media provider to a media device via a received transport stream in response to a request from the media device, the extracted watermark payload data identifying at least one of the media or a source of the media; a metering data transcoder to transcode the extracted watermark payload data to form transcoded watermark payload data having a second format different from the first format; and a transport stream encoder to cause the transcoded watermark payload data to be transmitted to a meter executed by the media device after the transcoded watermark payload data is formed from the extracted watermark payload data obtained from the media being streamed to the media device in response to the request from the media device, and prior to the media being streamed downstream to the media device. - View Dependent Claims (16, 17, 18)
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Specification