MONITORING STREAMING MEDIA CONTENT
First Claim
1. A media monitoring method comprising:
- extracting metering data having a first format from media, the media to be provided to a media device via a transport stream, the extracted metering data identifying at least one of the media or a source of the media;
transcoding the extracted metering data to form transcoded metering data having a second format different from the first format; and
prior to transmitting the transport stream to provide the media to the media device, transmitting the transcoded metering data to the media device for receipt by a meter executed by the media device.
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Accused Products
Abstract
Methods, apparatus and articles of manufacture to monitor streaming media are disclosed. Example media monitoring methods disclosed herein include extracting metering data having a first format from media. In some disclosed examples, the media is to be provided to a media device via a transport stream, and the extracted metering data identifies at least one of the media or a source of the media. Disclosed example methods also include transcoding the extracted metering data to form transcoded metering data having a second format different from the first format. Disclosed example methods further include, prior to transmitting the transport stream to provide the media to the media device, transmitting the transcoded metering data to the media device for receipt by a meter executed by the media device.
77 Citations
20 Claims
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1. A media monitoring method comprising:
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extracting metering data having a first format from media, the media to be provided to a media device via a transport stream, the extracted metering data identifying at least one of the media or a source of the media; transcoding the extracted metering data to form transcoded metering data having a second format different from the first format; and prior to transmitting the transport stream to provide the media to the media device, transmitting the transcoded metering data to the media device for receipt by a meter executed by the media device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A tangible computer readable medium comprising computer readable instructions which, when executed, cause a processor to at least:
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extract metering data having a first format from media, the media to be provided to a media device via a transport stream, the extracted metering data identifying at least one of the media or a source of the media; transcode the extracted metering data to form transcoded metering data having a second format different from the first format; and prior to the transport stream being transmitted to provide the media to the media device, transmit the transcoded metering data to the media device for receipt by a meter executed by the media device. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A media monitoring apparatus comprising:
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a metering data extractor to extract metering data having a first format from media, the media to be provided to a media device via a transport stream, the extracted metering data identifying at least one of the media or a source of the media; a metering data transcoder to transcode the extracted metering data to form transcoded metering data having a second format different from the first format; and a transport stream encoder to cause the transcoded metering data to be transmitted to a meter executed by the media device prior to transmission of the transport stream to the media device. - View Dependent Claims (18, 19, 20)
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Specification