Advertising revenue system for wireless telecommunications providers using the sharing of display space of wireless devices

• US 10,938,584 B2
• Filed: 06/20/2006
• Issued: 03/02/2021
• Est. Priority Date: 03/26/2003
• Status: Active Grant

• Current Assignee: Scott Dresden
• Original Assignee: Scott Dresden
• Inventors: Dresden, Scott
• Primary Examiner(s): Retta, Yehdega
• Application Number:
  US11/425,234
• Publication Number:
  US 20060247971A1
• Time in Patent Office: 5,369 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 12/14 Charging , metering or billing arrangements for data wireline or wireless communications
• CPC Class Codes: H04L 12/1471 splitting of costs

Abstract

The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a wireless display advertising markets. The invention provides dynamic pricing as a function of the criteria of the wireless advertising criteria, such as exposures, type of advertisers and geography. In a preferred embodiment, the present invention is a virtual or physical e-commerce application with an interface connected to the wireless advertisement procurement vendors (either the advertising vendor or the wireless telecommunication vendor). A pool of bidders can analyze any tracking data for effective placement in the wireless advertising spaces, such as cell phones, PDAs, or laptops connected to a public or private WAN, based on a number of factors.

Claims

1. A method of selectively accepting advertising on a wireless device, the method which comprises:

providing a consumer with a wireless device capable of being in a mode for accepting advertisements and in a mode for rejecting advertisements;

providing the wireless device with an advertising activation switch or button that activates the mode for accepting advertisements;

providing wireless telecommunications services for the consumer on the wireless device;

determining if the wireless device is in the mode for accepting advertisements;

upon determining that the wireless device is in the mode for accepting advertisements, crediting the consumer for telecommunications services for a discrete period of time;

configuring the wireless device to determine an amount of time in which the wireless device is in the mode for accepting advertisements; and

determining an amount of the wireless telecommunications services that must be paid for by the consumer based on the amount of time in which the wireless device is in the mode for accepting advertisements.

2. The method according to claim 1, which further comprises:

providing the wireless device with an advertising acceptance indicator that is separate from the advertising activation switch or button.

3. The method according to claim 2, wherein the advertising acceptance indicator is indicated on a wireless display.