Interactive product review interface

• US 11,030,677 B2
• Filed: 12/31/2015
• Issued: 06/08/2021
• Est. Priority Date: 08/11/2015
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Hudda, Syeda, O'Brien, Ethan, Yadati, Supraja, Mamidipudi, Pramod Mahadev
• Primary Examiner(s): Flynn, Abby J
• Application Number:
  US14/986,091
• Publication Number:
  US 20170046775A1
• Time in Patent Office: 1,986 Days
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04L 67/306 User profiles

Abstract

Systems and methods for creating and presenting interactive product review interfaces are presented. The system processes a purchase request for a product from a user. The system then identifies one or more user feedback questions for the product. For each particular user feedback question, the system generates user feedback graphics based on stored user feedback associated with the particular user feedback question. The system transmits the one or more selected user feedback questions and the generated user feedback graphics to a client system associated with the user for display. The system receives user feedback for a user feedback question in the selected one or more user feedback questions. The system updates the user feedback graphic associated with the question to include the received user feedback. The system transmits the updated user feedback graphic to the client system for display in real-time.

Claims

1. A system comprising:

one or more processors;

memory; and

one or more programs stored in the memory, the one or more programs comprising instructions that when executed by the one or more processors, cause the one or more processors to perform operations comprising;

receiving a purchase request for a product from a current user;

generating a user feedback page in response to receiving the purchase request, the generating the user feedback page comprising;

identifying a set of user feedback questions associated with the product;

generating a set of aspect cards to receive user feedback, each aspect card in the set of aspect cards comprising a graphical product feedback element linked to a user feedback question from the set of user feedback questions and a product image window, the graphical product feedback element comprising a first graphic indicator arranged at a first bottom side portion of the aspect card and a second graphic indicator arranged at a second bottom side portion of the aspect card, the product image window comprising a graphical image of the product associated with the purchase request arranged at a top portion of each aspect card above the first and second graphic indicator;

determining an order of the set of aspect cards based on an importance of each user feedback question;

causing display of a first aspect card from the set of aspect cards based on the determined order of the set of aspect cards, the first aspect card associated with a first user feedback question; and

generating a user feedback graphic based on the first user feedback question;

causing presentation of the generated user feedback page comprising the user feedback graphic;

receiving, via the first graphic indicator, a user selection to provide user feedback for the first user feedback question;

generating, by the one or more processors, a second user feedback graphic, the second user feedback graphic being arranged at the top portion of the aspect card above the first graphic indicator and the second graphic indicator of the graphical product feedback element and graphically representing the received user feedback and a stored user feedback for the first user feedback question in response to the received user feedback; and

transmitting the second user feedback graphic to a client device for display.

2. The system of claim 1, wherein the user feedback graphic is a graph that includes an annulus to graphically display user feedback information.

3. The system of claim 1, wherein identifying a set of user feedback questions associated with the product further comprises:

determining whether there are any predetermined user feedback questions already associated with the product.

4. The system of claim 3, wherein the operations further comprise:

in accordance with a determination that there are predetermined user feedback questions already associated with the product, selecting the predetermined user feedback questions based on an amount of user feedback previously received for each user feedback question.

5. The system of claim 3, wherein the operations further comprise:

in accordance with a determination that there are no predetermined user feedback questions already associated with the product, identifying a class of products to which the product belongs and to select questions for the product based on predetermined questions associated with the class of products stored in a database associated with the system.

6. The system of claim 1, wherein the identified user feedback questions have at least two user-selectable responses.

7. A method comprising:

receiving a purchase request for a product from a current user;

generating a user feedback page in response to receiving the purchase request, the generating the user feedback page comprising;

identifying a set of user feedback questions associated with the product;

generating a set of aspect cards to receive user feedback, each aspect card in the set of aspect cards comprising a graphical product feedback element linked to a user feedback question from the set of user feedback questions and a product image window, the graphical product feedback element comprising a first graphic indicator arranged at a first bottom side portion of the aspect card and a second graphic indicator arranged at a second bottom side portion of the aspect card, the product image window comprising a graphical image of the product associated with the purchase request arranged at a top portion of each aspect card above the first and second graphic indicator;

determining an order of the set of aspect cards based on an importance of each user feedback question;

causing display of a first aspect card from the set of aspect cards based on the determined order of the set of aspect cards, the first aspect card associated with a first user feedback question; and

generating a user feedback graphic based on the first user feedback question;

causing presentation of the generated user feedback page comprising the user feedback graphic;

receiving, via the first graphic indicator, a user selection to provide user feedback for the first user feedback question;

generating, by the one or more processors, a second user feedback graphic, the second user feedback graphic being arranged at the top portion of the aspect card above the first graphic indicator and the second graphic indicator of the graphical product feedback element and graphically representing the received user feedback and a stored user feedback for the first user feedback question in response to the received user feedback; and

transmitting the second user feedback graphic to a client device for display.

8. The method of claim 7, wherein the user feedback graphic is a graph that includes an annulus to graphically display user feedback information.

9. The method of claim 7, wherein identifying a set of user feedback questions associated with the product further comprises:

determining whether there are any predetermined user feedback questions already associated with the product.

10. The method of claim 9, further comprising:

in accordance with a determination that there are predetermined user feedback questions already associated with the product, selecting the predetermined user feedback questions based on an amount of user feedback previously received for each user feedback question.

11. The method of claim 9, further comprising:

in accordance with a determination that there are no predetermined user feedback questions already associated with the product, identifying a class of products to which the product belongs and to select questions for the product based on predetermined questions associated with the class of products stored in a database.

12. The method of claim 7, wherein the identified user feedback questions have at least two user-selectable responses.

13. A non-transitory computer-readable storage medium storing instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

receiving a purchase request for a product from a current user;

generating a user feedback page in response to receiving the purchase request, the generating the user feedback page comprising;

identifying a set of user feedback questions associated with the product;

generating a set of aspect cards to receive user feedback, each aspect card in the set of aspect cards comprising a graphical product feedback element linked to a user feedback question from the set of user feedback questions and a product image window, the graphical product feedback element comprising a first graphic indicator arranged at a first bottom side portion of the aspect card and a second graphic indicator arranged at a second bottom side portion of the aspect card, the product image window comprising a graphical image of the product associated with the purchase request arranged at a top portion of each aspect card above the first and second graphic indicator;

determining an order of the set of aspect cards based on an importance of each user feedback question;

causing display of a first aspect card from the set of aspect cards based on the determined order of the set of aspect cards, the first aspect card associated with a first user feedback question; and

generating a user feedback graphic based on the first user feedback question;

causing presentation of the generated user feedback page comprising the user feedback graphic;

receiving, via the first graphic indicator, a user selection to provide user feedback for the first user feedback question;

generating, by the one or more processors, a second user feedback graphic, the second user feedback graphic being arranged at the top portion of the aspect card above the first graphic indicator and the second graphic indicator of the graphical product feedback element and graphically representing the received user feedback and a stored user feedback for the first user feedback question in response to the received user feedback; and

transmitting the second user feedback graphic to a client device for display.

14. The non-transitory computer-readable storage of claim 13, wherein the user feedback graphic is a graph that includes an annulus to graphically display user feedback information.

15. The non-transitory computer-readable storage of claim 13, wherein identifying a set of user feedback questions associated with the product further comprises determining whether there are any predetermined user feedback questions already associated with the product stored in a database associated with the machine.

16. The non-transitory computer-readable storage of claim 15, wherein the operations further comprise:

in accordance with a determination that there are predetermined user feedback questions already associated with the product, selecting the predetermined user feedback questions based on an amount of user feedback previously received for each user feedback question and preferences of the user.

17. The non-transitory computer-readable storage of claim 15, wherein the operations further comprise:

in accordance with a determination that there are no predetermined user feedback questions already associated with the product, identifying a class of products to which the product belongs and to select questions for the product based on predetermined questions associated with the class of products.