Informed opt-in previews for video advertisements

• US 11,386,457 B2
• Filed: 04/14/2016
• Issued: 07/12/2022
• Est. Priority Date: 04/14/2016
• Status: Active Grant

• Current Assignee: Pinterest, Inc.
• Original Assignee: Pinterest, Inc.
• Inventors: Malhotra, Nipoon, Velo, Justin, Cancro, Jr., Richard Neil
• Primary Examiner(s): Van Bramer, John
• Application Number:
  US15/099,432
• Publication Number:
  US 20170300969A1
• Time in Patent Office: 2,280 Days
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06F 3/14 Digital output to display device ; Cooperation and interconnection of the display device with other functional units
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G09G 2354/00 Aspects of interface with display user
• CPC Class Codes: G09G 2370/042 for monitor identification
• CPC Class Codes: G09G 5/003 Details of a display terminal, the details relating to the control arrangement of the display terminal and to the interfaces thereto specific for a CRT G09G1/165; for a flat panel G09G3/2092
• CPC Class Codes: G09G 5/005 Adapting incoming signals to the display format of the display terminal
• CPC Class Codes: G09G 5/34 for rolling or scrolling

Abstract

The described implementations facilitate the discovery and presentation of video advertisements in a non-intrusive manner by users of client devices. In one implementation, an informed opt-in preview representative of a video advertisement is generated. The informed opt-in preview is a short video presentation that is formed from frames extracted from the video advertisement that can be presented on a client device to provide a user with an overview of the video advertisement corresponding to that informed opt-in preview. For example, the video advertisement may be a two-minute video advertisement. In comparison, the informed opt-in preview may be as little as three—five seconds in length and simply provide an overview of the video advertisement.

Claims

1. A non-transitory computer-readable medium having computer-executable instructions stored thereon, wherein the instructions, when executed, cause a computer system having at least one computer processor to perform a method comprising:

receiving a request for content to be presented on a client device;

selecting an informed opt-in preview from a plurality of informed opt-in previews associated with a video advertisement, wherein each of the plurality of informed opt-in previews is distinct from the video advertisement;

displaying, on a display of the client device, information that includes at least a portion of the content and an initial frame of a plurality of frames of the informed opt-in preview;

detecting a scrolling of the information presented on the display of the client device;

updating the displayed information in response to the scrolling, wherein updating the displayed information includes;

progressing the display of the plurality of frames of the informed opt-in preview according to a sequence in a first direction and at a first rate consistent with the scrolling;

moving, simultaneously with the progressing of the display of the plurality of frames of the informed opt-in preview and consistent with the scrolling, the content across the display of the client device in a second direction and at a second rate consistent with the scrolling; and

determining that the first rate exceeds a threshold and, based at least in part on the determination that the first rate exceeds the threshold, skipping at least one of the plurality of frames during the progressing of the display of the plurality of frames of the informed opt-in preview;

detecting a selection of the informed opt-in preview; and

in response to the selection;

obtaining the video advertisement; and

displaying, on the display of the client device, the video advertisement.

2. The non-transitory computer-readable medium of claim 1, the method further comprising:

in response to the scrolling, determining that a position of the informed opt-in preview is at a final position on the display; and

presenting a final frame of the plurality of frames of the informed opt-in preview.

3. The non-transitory computer-readable medium of claim 1, wherein:

the informed opt-in preview is selected from the plurality of informed opt-in previews based at least in part on a display size of the client device; and

each of the plurality of informed opt-in previews includes a different resolution.

4. The non-transitory computer-readable medium of claim 3, wherein the informed opt-in preview is selected such that the informed opt-in preview will progress from the initial frame to a final frame as the informed opt-in preview is scrolled across the display of the client device.

5. A computing system, comprising:

one or more processors; and

a memory coupled to the one or more processors and storing program instructions that when executed by the one or more processors cause the one or more processors to at least;

select an informed opt-in preview from a plurality of informed opt-in previews associated with a video advertisement, wherein each of the plurality of informed opt-in previews is distinct from the video advertisement, and

present information on a display of a client device, the information including an initial frame of a plurality of frames of the informed opt-in preview, wherein;

presentation of the initial frame of the plurality of frames of the informed opt-in preview corresponds to an initial position on the display of the client device; and

presentation of a final frame of the plurality of frames of the informed opt-in preview corresponds to a final position on the display of the client device, the initial position and the final position being different;

progress a presentation of the plurality of frames of the informed opt-in preview and move a position of the opt-in preview on the display of the client device at a rate consistent with the scrolling such that presentation of a frame of the plurality of frames of the informed opt-in preview corresponds to the position of the informed opt-in preview on the display of the client device;

determine that a scrolling rate of the scrolling exceeds a threshold and, based at least in part on the determination that the scrolling rate exceeds the threshold, skip at least one of the plurality of frames during the presentation of the plurality of frames;

detect a selection of the informed opt-in preview; and

in response to the selection;

obtain the video advertisement; and

display, on the display of the client device, the video advertisement.

6. The computing system of claim 5, wherein the program instructions that, when executed by the one or more processors, further cause the one or more processors to at least:

determine an amount of the video advertisement presented on the client device; and

charge a fee to a promoter of the video advertisement.

7. The computing system of claim 6, wherein the fee is based at least in part on the amount of the video advertisement presented.

8. The computing system of claim 6, wherein the program instructions that, when executed by the one or more processors, further cause the one or more processors to at least:

determine that the amount of the video advertisement presented on the display of the client device does not exceed a maximum threshold; and

wherein the fee is less than a full amount charged when the video advertisement is completely presented on the client device.

9. The computing system of claim 6, wherein the program instructions that, when executed by the one or more processors, further cause the one or more processors to at least:

determine that the amount of the video advertisement presented on the display of the client device exceeds a maximum threshold; and

wherein the fee is a full amount charged when the video advertisement is completely presented on the client device.

10. The computing system of claim 5, wherein a fee is not charged to a promoter of the video advertisement when the informed opt-in preview is presented on the client device.

11. The computing system of claim 5, wherein the scrolling is in a first direction and the progression of the presentation of the plurality of frames of the informed opt-in preview is in a direction consistent with the first direction.

12. The computing system of claim 5, wherein the program instructions that, when executed by the one or more processors, further cause the one or more processors to at least:

detect a second scrolling of the information in a direction opposite a direction of the scrolling; and

regress a presentation of the plurality of frames of the informed opt-in preview according to the sequence and at a rate consistent with the second scrolling such that the presentation of a frame of the plurality of frames of the informed opt-in preview corresponds to the position of the informed opt-in preview on the display of the client device.

13. The computing system of claim 5, wherein the informed opt-in preview is a video that is progressed in a first direction in response to the scrolling.

14. The computing system of claim 5, wherein the information includes a content and wherein the program instructions that, when executed by the one or more processors, further cause the one or more processors to at least:

prior to presentation of the information on the display of the client device;

present initial content on the display of the client device, wherein the initial content includes at least a portion of the content and does not include a full view of the initial frame of the plurality of frames of the informed opt-in preview;

detect a second scrolling of the initial content;

move a position of the initial content such that the initial frame of the plurality of frames of the informed opt-in preview is fully displayed on the display of the client device; and

subsequent to the initial frame of the plurality of frames of the informed opt-in preview being fully displayed on the display of the client device, progress the presentation of the plurality of frames of the informed opt-in preview according to the sequence and move the position of the opt-in preview on the display of the client device at the rate consistent with a continued scrolling.

15. The computing system of claim 5, wherein the information includes a content and wherein the program instructions that, when executed by the one or more processors, further cause the one or more processors to at least move, simultaneous with progression of the presentation of the plurality of frames of the informed opt-in preview and consistent with the scrolling, at least a portion of the content on the display of the client device such that a second at least a portion of the content is displayed on the display of the client device.

16. The computing system of claim 5, wherein presentation of each frame of the plurality of frames of the informed opt-in preview corresponds to a respective position on the display of the client device.

17. The computing system of claim 5, wherein the informed opt-in preview is selected from the plurality of informed opt-in previews based, at least in part, on a user preference of a user associated with the client device.

18. A computer-implemented method, comprising:

under control of one or more computing systems configured with executable instructions, receiving a video advertisement;

generating a plurality of informed opt-in previews from the video advertisement, wherein each of the plurality of informed opt-in previews is distinct from the video advertisement;

associating each of the plurality of informed opt-in previews with the video advertisement;

selecting a first informed opt-in preview from the plurality of informed opt-in previews;

receiving from the client device a request for content;

determining that the video advertisement is responsive to the request for content;

sending to the client device, in response to the request, the content and the first informed opt-in preview for presentation on the client device such that an initial frame of the first informed opt-in preview is presented at a first position on a display of the client device;

detecting a scrolling of the content;

simultaneously progressing a plurality of the frames of the first informed opt-in preview and moving a position of the first informed opt-in preview on the display of the client device consistent with the scrolling;

determining that a rate of scrolling exceeds a threshold and, based at least in part on the determination that the rate of scrolling exceeds the threshold, skipping at least one of the plurality of frames during the progressing of the plurality of frames of the first informed opt-in preview;

receiving from the client device a selection of the first informed opt-in preview; and

sending to the client device, in response to receiving the selection, the video advertisement for presentation on the client device.

19. The computer-implemented method of claim 18, further comprising:

determining, based at least in part on the request, a display characteristic of the client device; and

selecting, based at least in part on the display characteristic, the first informed opt-in preview from the plurality of informed opt-in previews.

20. The computer-implemented method of claim 18, wherein the first informed opt-in preview is generated such that a presentation of the first informed opt-in preview completes upon presentation of a final frame of the first informed opt-in preview at a second position of the display of the client device.

21. The computer-implemented method of claim 20, wherein:

the first position is proximate a first edge of the display of the client device; and

the second position is proximate a second edge of the client device that is opposite the first edge of the client device.

22. The computer-implemented method of claim 18, wherein the presentation of the first informed opt-in preview is based at least in part on the position of the first informed opt-in preview on the display of the client device.

23. The computer-implemented method of claim 18, further comprising:

determining that an informed opt-in preview was not provided with the video advertisement; and

generating the plurality of informed opt-in previews based at least in part on a determination that an informed opt-in preview was not provided with the video advertisement.

24. The computer-implemented method of claim 18, wherein:

the first informed opt-in preview is generated based at least in part on a first user preference;

a second informed opt-in preview of the plurality of informed opt-in previews is generated based at least in part on a second user preference; and

the first informed opt-in preview and the second informed opt-in preview include at least one of a different content, length, or style.

25. The computer-implemented method of claim 24, wherein the first user preference is based at least in part on a first group of users and the second user preference is based at least in part on a second group of users.