INFORMED OPT-IN PREVIEWS FOR VIDEO ADVERTISEMENTS

• US 20170300969A1
• Filed: 04/14/2016
• Published: 10/19/2017
• Est. Priority Date: 04/14/2016
• Status: Active Grant

• Current Assignee: Pinterest, Inc.
• Original Assignee: Pinterest, Inc.
• Inventors: Malhotra, Nipoon, Velo, Justin, Cancro, JR., Richard Neil
• Granted Patent: US 11,386,457 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06F 3/14 Digital output to display device ; Cooperation and interconnection of the display device with other functional units
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G09G 2354/00 Aspects of interface with display user
• CPC Class Codes: G09G 2370/042 for monitor identification
• CPC Class Codes: G09G 5/003 Details of a display terminal, the details relating to the control arrangement of the display terminal and to the interfaces thereto specific for a CRT G09G1/165; for a flat panel G09G3/2092
• CPC Class Codes: G09G 5/005 Adapting incoming signals to the display format of the display terminal
• CPC Class Codes: G09G 5/34 for rolling or scrolling

Abstract

The described implementations facilitate the discovery and presentation of video advertisements in a non-intrusive manner by users of client devices. In one implementation, an informed opt-in preview representative of a video advertisement is generated. The informed opt-in preview is a short video presentation that is formed from frames extracted from the video advertisement that can be presented on a client device to provide a user with an overview of the video advertisement corresponding to that informed opt-in preview. For example, the video advertisement may be a two-minute video advertisement. In comparison, the informed opt-in preview may be as little as three—five seconds in length and simply provide an overview of the video advertisement.

Claims

1. A non-transitory computer-readable medium having computer-executable instructions stored thereon,

wherein the instructions, when executed, cause a computer system having at least one computer processor to perform a method comprising:

receiving a request for content to be presented on a client device;

displaying, on a display of the client device, information that includes at least a portion of the content and an initial frame of an informed opt-in preview representative of a video advertisement;

detecting a positive scrolling of the information presented on the display of the client device;

updating the displayed information in response to the positive scrolling, wherein updating the displayed information includes progressing the informed opt-in preview in a positive direction and at a rate consistent with the positive scrolling;

detecting a negative scrolling of the information presented on the display of the client device; and

updating the displayed information in response to the negative scrolling, wherein updating the displayed information includes regressing the informed opt-in preview in a negative direction and at a rate consistent with the negative scrolling.

2. The non-transitory computer-readable medium of claim 1, the method further comprising:

in response to the positive scrolling, determining that a position of the informed opt-in preview is at a final position on the display; and

presenting a final frame of the informed opt-in preview.

3. The non-transitory computer-readable medium of claim 1, the method further comprising:

in response to the negative scrolling, determining that a position of the informed opt-in preview is at an initial position on the display; and

presenting the initial frame of the informed opt-in preview.

4. The non-transitory computer-readable medium of claim 1, wherein:

the informed opt-in preview is selected from a plurality of informed opt-in previews associated with the advertisement based at least in part on a display size of the client device; and

each of the plurality of informed opt-in previews include at least one of a different duration or a different resolution.

5. The non-transitory computer-readable medium of claim 4, wherein the informed opt-in preview is selected such that the informed opt-in preview will progress from the initial frame to a final frame as the informed opt-in preview is scrolled across the display of the client device.

6. A computing system, comprising:

a processor; and

a memory coupled to the processor and storing program instructions that when executed by the processor causes the processor to at least;

present information on a display of a client device, the information including an initial frame of an informed opt-in preview, wherein the informed opt-in preview is representative of a video advertisement;

detect a scrolling of the information; and

progress a presentation of the informed opt-in preview at a rate consistent with the scrolling such that a presentation of the informed opt-in preview corresponds to a position of the informed opt-in preview on the display of the client device.

7. The computing system of claim 6, wherein the program instructions that when executed by the one or more processors further cause the one or more processors to at least:

receive a selection of the informed opt-in preview; and

present the video advertisement associated with the informed opt-in preview.

8. The computing system of claim 7, wherein the program instructions that when executed by the one or more processors further cause the one or more processors to at least:

determine an amount of the video advertisement presented on the client device; and

charge a fee to a promoter of the video advertisement.

9. The computing system of claim 8, wherein the fee is based at least in part on the amount of the video advertisement presented.

10. The computing system of claim 8, wherein the program instructions that when executed by the one or more processors further cause the one or more processors to at least:

determine that the amount of the video presented on the display of the client device does not exceed a maximum threshold; and

wherein the fee is less than a full amount charged when the video advertisement is completely presented on the client device.

11. The computing system of claim 8, wherein the program instructions that when executed by the one or more processors further cause the one or more processors to at least:

determine that the amount of the video presented on the display of the client device exceeds a maximum threshold; and

wherein the fee is a full amount charged when the video advertisement is completely presented on the client device.

12. The computing system of claim 6, wherein a fee is not charged to a promoter of the video advertisement when the informed opt-in preview is presented on the client device.

13. The computing system of claim 6, wherein the scrolling is in a first direction and the progression of the presentation is in a direction consistent with the first direction.

14. The computing system of claim 6, wherein the program instructions that when executed by the one or more processors further cause the one or more processors to at least:

detect a second scrolling of the information in a direction opposite a direction of the scrolling; and

regress a presentation of the informed opt-in preview at a rate consistent with the second scrolling such that the presentation of the informed opt-in preview corresponds to a position of the informed opt-in preview on the display of the client device.

15. The computing system of claim 6, wherein the informed opt-in preview is a video that is progressed in a first direction in response to the scrolling.

16. A computer-implemented method, comprising:

under control of one or more computing systems configured with executable instructions,

generating an informed opt-in preview representative of a video advertisement;

associating the informed opt-in preview with the video advertisement;

receiving from a client device a request for content corresponding to the video advertisement;

sending to the client device, in response to the request, the informed opt-in preview for presentation on the client device;

receiving from the client device a selection of the informed opt-in preview; and

sending to the client device, in response to receiving the selection, the video advertisement for presentation on the client device.

17. The computer-implemented method of claim 16, wherein generating the informed opt-in preview of the video advertisement includes generating a plurality of informed opt-in previews corresponding to the video advertisement;

and

the computer-implemented method further comprising;

determining, based at least in part on the request, a display characteristic of the client device; and

selecting, based at least in part on the display characteristic, the informed opt-in preview from the plurality of informed opt-in previews.

18. The computer-implemented method of claim 16, wherein the informed opt-in preview is generated such that a presentation of the informed opt-in preview initiates upon presentation of the informed opt-in preview at a first position on a display of the client device and completes upon presentation of the informed opt-in preview at a second position of the display of the client device.

19. The computer-implemented method of claim 18, wherein:

the first position is proximate a first edge of the display of the client device; and

the second position is proximate a second edge of the client device that is opposite the first edge of the client device.

20. The computer-implemented method of claim 16, wherein the presentation of the informed opt-in preview is based at least in part on a position of the informed opt-in preview on a display of the client device.