System and method for the delivery of targeted data over wireless networks
First Claim
1. In a wireless communications network, said network comprising a plurality of wireless transceivers, each of said wireless transceivers being uniquely identified by at least one unique identifier, a method for anonymizing data from said wireless transceivers comprising the steps of:
- obtaining data related to said wireless transceiver;
substituting said unique identifier with an anonymous identifier; and
creating a record of said data associated with said anonymous identifier.
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Abstract
The present invention relates to a system and method for the passive location positioning of wireless handsets for the purposes of delivering targeted data to users in a wireless communications network while protecting the privacy of the users. The network may contain a plurality of clusters comprising at least two physical nodes communicating with each other via a remote link. The first node, the Mediation Server, receives raw location positioning data from the wireless communications network and sends standardized location positioning data with encrypted unique identifiers to the second node, the Profiling Server. The Profiling Server tracks and profiles current and historical location positioning data, compiling databases of anonymous user profiles to permit targeting of personalized and relevant data. The Profiling Server targets data to users with matching profiles and forwards those messages to the Mediation Server for encryption and further message compilation and transport. Privacy is achieved by separation of data collection and message transmission functions from the profiling and targeting functions. The present invention also concerns a method of anonymizing data related to a wireless transceiver.
494 Citations
39 Claims
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1. In a wireless communications network, said network comprising a plurality of wireless transceivers, each of said wireless transceivers being uniquely identified by at least one unique identifier, a method for anonymizing data from said wireless transceivers comprising the steps of:
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obtaining data related to said wireless transceiver;
substituting said unique identifier with an anonymous identifier; and
creating a record of said data associated with said anonymous identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for delivering targeted data to a wireless transceiver forming part of a wireless communications network comprising the steps of:
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obtaining information regarding the location positioning of said wireless transceiver;
creating an anonymous profile comprising information related to said wireless transceiver;
matching a group comprising at least one anonymous profile with said targeted data; and
delivering said targeted data to said wireless transceiver corresponding to said group. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A system for delivering targeted data to wireless transceivers forming a wireless network, each said wireless transceiver comprising a unique identifier, said system comprising:
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at least one Mediation Server for interfacing with said wireless network, said Mediation Server being adapted to create an anonymous identifier corresponding to each said unique identifier of each said wireless transceiver; and
at least one Profiling Server for interfacing with said Mediation Server and storing information corresponding to each of said anonymous identifier, said Profiling Server containing none of said unique identifiers corresponding to said wireless transceivers. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification