Performance tracker TM system
First Claim
1. A computer system for supporting sales and marketing activities of a plurality of users of the computer system, the computer system comprising:
- a server connected to the Internet;
a plurality of client computers connected to the Internet, the client computers having access to the server via the Internet, the client computers being operated by the users;
software residing on the server and interacting with the client computers via the Internet; and
a database residing on the server for storing information written into the database by the software.
1 Assignment
0 Petitions
Accused Products
Abstract
A computer system which allows a company to keep a detailed record of its sales and marketing activities, and in particular keep track of sales and marketing activities performed by sales representatives employed by the company. The computer system comprises a server connected to the Web, a plurality of client computers also connected to the Web and having access to the server via the internet, software to render sales and marketing support services, and a database to store information. Part of the software, a TRACKER™ tool allows a sales representative to keep track of his sales and marketing activities, a LEADS HARVESTER™ tool automatically generates sales leads in the form of email addresses of likely customers, and a FOLLOW-UP SEQUENCE™ tool allows the user to design and implement automated email-based marketing campaigns. A method of tracking sales and marketing activities of a sales representative, automatically generating a plurality of sales leads pertaining to a warm market, and implementing an automated email-based marketing campaign. A Web site to assist at least one user with sales and marketing activities.
36 Citations
35 Claims
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1. A computer system for supporting sales and marketing activities of a plurality of users of the computer system, the computer system comprising:
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a server connected to the Internet;
a plurality of client computers connected to the Internet, the client computers having access to the server via the Internet, the client computers being operated by the users;
software residing on the server and interacting with the client computers via the Internet; and
a database residing on the server for storing information written into the database by the software. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 17, 18, 19, 20, 21)
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13. A method of tracking sales and marketing activities of a sales representative, the method comprising the steps of:
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providing a Web site with Web pages for interacting with the sales representative, the Web site residing on a server and the Web pages being displayed on a client computer of the sales representative;
from the Web pages, reading sales and marketing data entered by the user;
transmitting the data to the server via the internet; and
storing the data into a database.
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16. A method of automatically generating a plurality of sales leads pertaining to a warm market, the method comprising the steps of:
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sending marketing email messages to a plurality of email recipients;
presenting, to the email recipients, a product or service offered by a company;
providing an option to the email recipients, to forward the marketing email messages to other recipients; and
keeping track of email addresses of selected email recipients;
wherein a plurality of sales leads are generated, the sales leads comprising a plurality of email addresses.
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22. A method of implementing an automated email-based marketing campaign, the method comprising the steps of:
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sending at least one email message to a plurality of email recipients;
determining the type of responses or lack thereof from the email recipients;
crafting and sending to email recipients email messages customized according to the responses or lack thereof from the email recipients; and
for a predetermined number of times, following-up with possible customized email messages or otherwise contacting the recipients of the email messages. - View Dependent Claims (23, 24, 25, 26, 27, 29, 30)
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28. A Web site for supporting sales and marketing activities of at least one client company, the Web sites comprising:
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a TRACKER™
tool for keeping track of sales and marketing activities of the company;
a LEADS HARVESTER™
tool for generating sales leads; and
a FOLLOW-UP™
tool for designing and implementing marketing campaigns;
wherein a user of the Web site accesses the TRACKER™
tool via a TRACKER ™
Web page, the LEADS HARVESTER™
tool via a LEAD GENERATOR™
Web page, and the FOLLOW-UP™
tool via a FOLLOW-UP™
Web page.
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31. A PERFORMANCE TRACKER™
- system for supporting sales and marketing activities of a company, the PERFORMANCE TRACKER™
system comprising;
a TRACKER™
tool for keeping track of sales and marketing activities of the company;
a LEADS HARVESTER™
tool for generating sales leads; and
a FOLLOW-UP™
tool for designing and implementing marketing campaigns.
- system for supporting sales and marketing activities of a company, the PERFORMANCE TRACKER™
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32. A real-time statistical analysis method for analyzing activities performed by sales persons, the method comprising the steps of:
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keeping track of a number of sales;
for each sale, keeping track of the performed activities that lead to the sale;
for each individual sales person, the method allowing to identify areas in which to place training efforts. - View Dependent Claims (33, 35)
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34. A real-time statistical analysis method for analyzing activities performed by at least one person, the at least one person performing the activities in order to achieve accomplishments, the method comprising the steps of:
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keeping track of a number of accomplishments;
for each accomplishment, keeping track of the activities performed which lead to the accomplishment;
for each one of the at least one person, the method allowing to identify areas in which to place training efforts.
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Specification