INTERACTIVE TELEVISION PROGRAM GUIDE SYSTEM FOR DETERMINING USER VALUES FOR DEMOGRAPHIC CATEGORIES
First Claim
1. A system for targeting advertisements to a user of an interactive television program guide, which comprises:
- user television equipment, including;
a receiver for receiving television program guide information and advertisements for said interactive television program guide, said advertisements having preselected values for specified demographic categories;
a user input receiver for receiving user input;
a microprocessor which utilizes said user input received to determine user values for demographic categories; and
memory for storing said user values for the demographic categories; and
said user television equipment comparing said preselected values for specified demographic categories associated with said advertisements with values of corresponding demographic categories stored in said memory to determine which advertisements should be displayed by said interactive television program guide.
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0 Petitions
Accused Products
Abstract
An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.
267 Citations
17 Claims
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1. A system for targeting advertisements to a user of an interactive television program guide, which comprises:
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user television equipment, including;
a receiver for receiving television program guide information and advertisements for said interactive television program guide, said advertisements having preselected values for specified demographic categories;
a user input receiver for receiving user input;
a microprocessor which utilizes said user input received to determine user values for demographic categories; and
memory for storing said user values for the demographic categories; and
said user television equipment comparing said preselected values for specified demographic categories associated with said advertisements with values of corresponding demographic categories stored in said memory to determine which advertisements should be displayed by said interactive television program guide. - View Dependent Claims (2, 3, 4)
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5. A method for targeting advertisements to a user of an interactive television program guide, which comprises:
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receiving advertisements for said interactive television program guide, said advertisements having preselected values for specified demographic categories;
receiving user input from user interface;
determining user values for demographic categories utilizing said user input;
storing said user values determined for the demographic categories;
comparing said preselected values for specified demographic categories associated with said advertisements with stored values of corresponding demographic categories to determine which advertisements should be displayed by said interactive television program guide; and
displaying the advertisements determined to be displayable based upon the comparison. - View Dependent Claims (6, 7, 8, 9, 10, 11, 16, 17)
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12. A method for targeting advertisements to a user of an interactive television program guide, which comprises:
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providing user television equipment for receiving television program guide information and advertisements for said interactive television program guide, said advertisements having preselected values for specified demographic categories;
receiving user input;
calculating user values for demographic categories utilizing said user input;
storing said user values calculated; and
comparing said preselected values for specified demographic categories associated with said advertisements with stored user values of corresponding demographic categories to determine which advertisements should be displayed.
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13. A system for selectively displaying advertisements to users of user television equipment on which an interactive television program guide is implemented, comprising:
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means for determining demographic category data for each user individually;
means for storing said demographic category data for each user in said user television equipment of that user;
means for receiving advertisements and associated demographic category data with said user television equipment; and
means for displaying certain ones of the advertisements for each user with said interactive television program guide based on a comparison between said demographic category data for the user and said demographic category data associated with said advertisements.
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14. A method for selectively displaying advertisements to users of user television equipment on which an interactive television program guide is implemented, comprising:
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determining demographic category data for each user individually;
storing said demographic category data for each user in said user television equipment of that user;
receiving advertisements and associated demographic category data with said user television equipment;
comparing between said demographic category data for the user and said demographic category data associated with said advertisements; and
displaying certain ones of the advertisements for each user with said interactive television program guide based on the comparison.
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15. An interactive television program guide system for determining user values for demographic categories, which comprises:
user television equipment, including;
a receiver for receiving television program guide information for said interactive television program guide;
a user input receiver for receiving user input;
a microprocessor which utilizes said user input received to determine user values for demographic categories; and
memory for storing said user values for the demographic categories.
Specification