Information delivery scheme and advertisement providing scheme using social filtering technique
First Claim
Patent Images
1. A method for information delivery, comprising the steps of:
- managing access logs for accesses to information items made by users;
receiving a correlation detection condition indicating at least one information item from a client;
detecting related users who made accesses to said at least one information item according to the access logs;
extracting correlated information items that are accessed by the related users according to the access logs; and
delivering the correlated information items to the client.
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Abstract
At the information delivery server, access logs for accesses to information items made by users are managed, and a correlation detection condition indicating at least one information item is received from a client. Then, related users who made accesses to that at least one information item are detected according to the access logs, correlated information items that are accessed by the related users are extracted according to the access logs, and the correlated information items are delivered to the client.
44 Citations
38 Claims
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1. A method for information delivery, comprising the steps of:
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managing access logs for accesses to information items made by users;
receiving a correlation detection condition indicating at least one information item from a client;
detecting related users who made accesses to said at least one information item according to the access logs;
extracting correlated information items that are accessed by the related users according to the access logs; and
delivering the correlated information items to the client. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 16, 17, 18, 19, 20, 21)
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13. An information delivery device, comprising:
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a unit configured to manage access logs for accesses to information items made by users;
a unit configured to receive a correlation detection condition indicating at least one information item from a client;
a unit configured to detect related users who made accesses to said at least one information item according to the access logs;
a unit configured to extract correlated information items that are accessed by the related users according to the access logs; and
a unit configured to deliver the correlated information items to the client.
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14. A computer usable medium having computer readable program codes embodied therein for causing a computer to function as an information delivery server, the computer readable program codes include:
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a first computer readable program code for causing said computer to manage access logs for accesses to information items made by users;
a second computer readable program code for causing said computer to receive a correlation detection condition indicating at least one information item from a client;
a third computer readable program code for causing said computer to detect related users who made accesses to said at least one information item according to the access logs;
a fourth computer readable program code for causing said computer to extract correlated information items that are accessed by the related users according to the access logs; and
a fifth computer readable program code for causing said computer to deliver the correlated information items to the client.
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15. A method for providing advertisement, comprising the steps of:
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managing access logs for accesses made by users with respect to information provided by an information provider, and advertisement information to be provided to a client who is a user accessing target information specified in advance, the advertisement information being associated with additional information that can be accessed by the client from the advertisement information;
adding access logs of advertisement agents who are virtual users accessing both the target information and the additional information, to the access logs; and
providing the advertisement in response to a request from the client, by detecting the advertisement agents as related users who made accesses to the target information besides the client according to the access logs, extracting the additional information as correlated information that is accessed by the related users according to the access logs, and delivering the advertisement information managed in association with the additional information as extracted, to the client.
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22. An advertisement providing device, comprising:
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a unit configured to manage access logs for accesses made by users with respect to information provided by an information provider, and advertisement information to be provided to a client who is a user accessing target information specified in advance, the advertisement information being associated with additional information that can be accessed by the client from the advertisement information;
a unit configured to add access logs of advertisement agents who are virtual users accessing both the target information and the additional information, to the access logs; and
a unit configured to provide the advertisement in response to a request from the client, by detecting the advertisement agents as related users who made accesses to the target information besides the client according to the access logs, extracting the additional information as correlated information that is accessed by the related users according to the access logs, and delivering the advertisement information managed in association with the additional information as extracted, to the client. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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23. A computer usable medium having computer readable program codes embodied therein for causing a computer to function as an advertisement providing server, the computer readable program codes include:
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a first computer readable program code for causing said computer to manage access logs for accesses made by users with respect to information provided by an information provider, and advertisement information to be provided to a client who is a user accessing target information specified in advance, the advertisement information being associated with additional information that can be accessed by the client from the advertisement information;
a second computer readable program code for causing said computer to add access logs of advertisement agents who are virtual users accessing both the target information and the additional information, to the access logs; and
a third computer readable program code for causing said computer to provide the advertisement in response to a request from the client, by detecting the advertisement agents as related users who made accesses to the target information besides the client according to the access logs, extracting the additional information as correlated information that is accessed by the related users according to the access logs, and delivering the advertisement information managed in association with the additional information as extracted, to the client.
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24. A method for providing advertisement, comprising the steps of:
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managing access logs for accesses to information items made by users;
detecting primary users who made accesses to an advertisement target information item or information items related to the advertisement target information item according to the access logs;
extracting related information items that are accessed by the primary users according to the access logs;
determining potential users who made accesses to the related information items according to the access logs; and
delivering the advertisement target information item to the potential users.
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37. An advertisement providing device, comprising:
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a unit configured to manage access logs for accesses to information items made by users;
a unit configured to detect primary users who made accesses to an advertisement target information item or information items related to the advertisement target information item according to the access logs;
a unit configured to extract related information items that are accessed by the primary users according to the access logs;
a unit configured to determine potential users who made accesses to the related information items according to the access logs; and
a unit configured to deliver the advertisement target information item to the potential users.
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38. A computer usable medium having computer readable program codes embodied therein for causing a computer to function as an advertisement providing server, the computer readable program codes include:
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a first computer readable program code for causing said computer to manage access logs for accesses to information items made by users;
a second readable program code for causing said computer to detect primary users who made accesses to an advertisement target information item or information items related to the advertisement target information item according to the access logs;
a third computer readable program code for causing said computer to extract related information items that are accessed by the primary users according to the access logs;
a fourth computer readable program code for causing said computer to determine potential users who made accesses to the related information items according to the access logs; and
a fifth computer readable program code for causing said computer to deliver the advertisement target information item to the potential users.
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Specification