Method and apparatus for generating and marketing supplemental information

• US 20030033161A1
• Filed: 04/24/2002
• Published: 02/13/2003
• Est. Priority Date: 04/24/2001
• Status: Abandoned Application

• Current Assignee: Walker Digital LLC (Walker Innovation Inc. (f/k/a Patent Properties, Inc.))
• Original Assignee: Walker Digital LLC (Walker Innovation Inc. (f/k/a Patent Properties, Inc.))
• Inventors: Jorasch, James A., Fincham, Magdalena M., Santisi, Steven M., Gelman, Geoffrey M., Walker, Jay S., Suarez, Jose A., Goldstein, Norman A., Burgess, Peter F.
• Application Number:
  US10/132,761
• Publication Number:
  US 20030033161A1
• Time in Patent Office: Days
• US Class Current: 705/1
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

The invention includes a process for providing incentives to sources to participate in interviews. Transcripts of interviews conducted according to a protocol are created that are saleable via, for example, the Internet. The protocol includes inserting tags into the recording to identify characteristics of the content of the recording. Further, the invention provides a method for redacting the recording using the inserted tags to generate a saleable version of the recording. The tags are used to exclude certain inappropriate content and to generate meta-data regarding the recording for marketing the recording. In some embodiments, interview participants may be compensated based upon sales of the recordings. Some embodiments of the invention include a recording device, a controller, and a user device. The recording device may be used to record an interview session between an interviewer and an interviewee. The recording device may communicate with the controller to convey the raw transcript of the interview session. The controller may include redacting software for modifying the interview transcript, and a voice recognition module for assisting in the redaction process. The voice recognition module may also assist in the creation of meta-tags describing the modified recording of the interview. The controller may further comprise a server for hosting Web pages. A user device in communication with the controller via the Internet may allow a user to peruse Web pages displaying the meta-tags and links that allow purchase of copies of associated interesting portions of the redacted interview transcripts as hosted by the controller.

Claims

1. A method of compensating an interview participant comprising:

offering a transcript of an interview for sale; and

compensating a participant in the interview an amount related to sales of the interview transcript.

2. The method of claim 1 wherein the amount is based on a percentage of revenue from the sales of the interview transcript.

3. The method of claim 1 wherein the amount is based on a percentage of profit from the sales of the interview transcript.

4. The method of claim 1 wherein the amount is based on a number of copies of the interview transcript sold.

5. The method of claim 1 wherein the amount is based on at least one of a rating of an interviewer and a number of subsequent interviews that result from the interview.

6. The method of claim 1 wherein the amount is based on a first percentage of revenue from the sales of the interview transcript during a first time period and a second percentage of revenue from the sales of the interview transcript during a second time period.

7. The method of claim 1 wherein the amount is based on a first percentage of profit from the sales of the interview transcript during a first time period and a second percentage of profit from the sales of the interview transcript during a second time period.

8. A method of compensating an interview participant comprising:

offering a recording of an interview for sale; and

compensating a participant in the interview an amount related to sales of the interview recording.

9. The method of claim 8 wherein the amount is based on a percentage of revenue from the sales of the interview recording.

10. The method of claim 8 wherein the amount is based on a percentage of profit from the sales of the interview recording.

11. The method of claim 8 wherein the amount is based on a number of copies of the interview recording sold.

12. The method of claim 8 wherein the amount is based on at least one of a rating of an interviewer and a number of subsequent interviews that result from the interview.

13. The method of claim 8 wherein the amount is based on a first percentage of revenue from the sales of the interview recording during a first time period and a second percentage of revenue from the sales of the interview recording during a second time period.

14. The method of claim 8 wherein the amount is based on a first percentage of profit from the sales of the interview recording during a first time period and a second percentage of profit from the sales of the interview recording during a second time period.

15. A method of compensating an interview participant comprising:

offering a transcript of an interview for sale; and

compensating a participant in the interview based upon sales of the interview transcript.

16. The method of claim 15 wherein the compensation is in the form of merchandise.

17. The method of claim 15 wherein

the compensation is a first set of merchandise provided if less than a threshold number of the interview transcripts are sold, and

the compensation is a second set of merchandise if greater than the threshold number of interviews are sold.

18. The method of claim 15 wherein the compensation is conditional on participation of other parties in other interviews.

19. The method of claim 15 wherein the compensation includes compensation based on sales of related interview transcripts.

20. The method of claim 15 wherein the compensation is in the form of recognition for the interview participant as a source.

21. The method of claim 15 wherein the compensation is in the form of donation to charity made on behalf of the interview participant as a source.

22. The method of claim 15 wherein the compensation is dependant on at least one demographic of buyers to whom the interview is sold.

23. A method of selectively distributing modified interview transcripts comprising:

modifying a first interview transcript to create a second interview transcript;

modifying the first interview transcript to create a third interview transcript;

providing the second interview transcript to a first subset of buyers meeting a first set of criteria; and

providing the third interview transcript to a second subset of buyers meeting a second set of criteria.

24. The method of claim 23, wherein the second interview transcript is different from the third interview transcript.

25. The method of claim 23, wherein the second interview transcript shields an identity of an interview participant to a different degree than does the third interview transcript.

26. The method of claim 23, wherein the first set of criteria describes a geographic region in which a buyer resides.

27. The method of claim 23, wherein the first set of criteria describes a set of identities, wherein at least one of the set of identities corresponds to a buyer in the first subset of buyers.

28. The method of claim 23, wherein the first set of criteria describes a set of identities, wherein at least one of the set of identities does not correspond to a buyer in the first subset of buyers.

29. The method of claim 23, wherein the first set of criteria describes a consumer status of a buyer in the first subset of buyers.

30. A method of compensating a publisher comprising:

offering a publisher of a publication an agreement providing a guarantee of a monetary amount in exchange for publishing an advertisement for content supplementary to an article in the publication; and

providing to the publisher a difference between the fixed monetary amount and a revenue amount derived from sales of the content supplementary to the article.

31. The method of claim 30, wherein the monetary amount is related to an anticipated amount of revenue that would have been derived from space used for advertising the content supplementary to the article, if the space was used for another purpose.

32. The method of claim 30, wherein the monetary amount is related to a value of a space in the publication used for advertising the content supplementary to the article.

33. A method of compensating a publisher comprising:

offering a publisher of a publication an agreement providing a guarantee of a monetary amount in exchange for publishing an advertisement for content supplementary to an article in the publication; and

providing to the publisher a percentage of revenue derived from sales of the content supplementary to the article that exceeds the monetary amount.

34. A method of marketing supplementary content comprising:

publishing a document; and

publishing a promotion for supplementary content proximate to the document,

wherein the supplementary content includes a redacted interview transcript.

35. The method of claim 34, wherein the document includes a magazine article.

36. The method of claim 34, wherein the redacted interview transcript relates to the document.

37. The method of claim 34, wherein the supplementary content includes a reenactment of an event referred to in the document.

38. The method of claim 37, wherein the reenactment of an event referred to in the document is in the form of an audio recording.

39. The method of claim 37, wherein the reenactment of an event referred to in the document is in the form of a video recording.

40. The method of claim 34, wherein the promotion directs a reader to an Internet site.

41. The method of claim 34, wherein the promotion directs a reader to a voice response unit.

42. The method of claim 34, wherein the promotion includes a display of a price for the supplementary content.

43. The method of claim 34, wherein the promotion includes a display of at least one rating of the supplementary content.

44. The method of claim 43, wherein the at least one rating of the supplementary content includes a rating of entertainment value.

45. The method of claim 43, wherein the at least one rating of the supplementary content includes a rating of interview quality.

46. The method of claim 43, wherein the at least one rating of the supplementary content includes a rating of interview value.

47. The method of claim 43, wherein the at least one rating of the supplementary content includes a rating of interview newsworthiness.

48. The method of claim 43, wherein the at least one rating of the supplementary content includes a rating of relevance to the document.

49. The method of claim 34, wherein the promotion is in the form of a continuation of the document.

50. The method of claim 34, wherein the promotion and the document are on a same page.

51. The method of claim 34, wherein the promotion uses a predefined nomenclature.

52. The method of claim 51, wherein the nomenclature includes individual letters representing words descriptive of the supplementary content.

53. The method of claim 51, wherein the nomenclature includes at least one of “

M”

indicating “

male,”

“

V”

indicating “

violent,”

“

F”

indicating “

female,”

“

R”

indicating “

reenactment,”

“

A”

indicating “

abridged recording,” and

“

O”

indicating “

original recording.”

54. A method of selling supplementary content comprising:

conducting an interview;

publishing a document related to the interview;

marketing the interview for sale in a promotion printed in proximity to the document;

processing a transcript of the interview to create a processed transcript; and

making the processed transcript available for sale.

55. The method of claim 54, wherein processed transcript is made available for sale as a sound file.

56. The method of claim 55, wherein the sound file is downloadable from an Internet site.

57. The method of claim 55, wherein the sound file may be purchased using a credit card number.

58. The method of claim 55, wherein the sound file may be purchased using a code.

59. The method of claim 55, wherein the sound file may be purchased as part of a subscription.

60. The method of claim 54, wherein making the processed transcript available for sale includes

selling access to the processed transcript;

and

providing a password to a user which may be used to gain access to the processed transcript.

61. The method of claim 54, wherein making the processed transcript available for sale includes

transmitting the processed transcript to a user device.

62. The method of claim 54, wherein making the processed transcript available for safe includes

transmitting the processed transcript to a user device before a user has paid for the processed transcript;

receiving an indication that the user has reviewed the processed transcript; and

charging the user for the processed transcript.

63. The method of claim 54, wherein making the processed transcript available for sale includes

transmitting the processed transcript to a user device in locked form;

and

charging the user for an unlock code.

64. The method of claim 54, wherein making the processed transcript available for sale includes

transmitting the processed transcript to a user device in locked form;

transmitting a portion of the processed transcript to a user device in unlocked form to serve as a preview; and

charging the user for an unlock code.

65. A method of creating supplementary content comprising:

recording an interview between a journalist and a source; and

processing the recording of the interview to create an interview transcript.

66. The method of claim 65, wherein processing the recording includes disguising a characteristic of a voice of the source.

67. The method of claim 66, wherein the characteristic of the voice of the source includes at least one of accent, dialect, pitch, and gender.

68. The method of claim 65 further including discouraging illegal copying and distribution of the interview.

69. The method of claim 68 wherein discouraging illegal copying and distribution includes permitting a limited number of free copies of the interview transcript to be made.

70. The method of claim 68 wherein discouraging illegal copying and distribution includes inserting a digital watermark in the interview transcript.