Direct sales system

• US 20030040963A1
• Filed: 05/29/2002
• Published: 02/27/2003
• Est. Priority Date: 08/27/2001
• Status: Abandoned Application

• Current Assignee: Clare Whitney Kogler, John Jordan Kogler
• Original Assignee: Clare Whitney Kogler, John Jordan Kogler
• Inventors: Kogler, John Jordan, Kogler, Clare Whitney
• Application Number:
  US10/158,426
• Publication Number:
  US 20030040963A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0216 Investment accounts
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

The present disclosure includes to a direct sales system which selects or targets customers for secondary marketers. According to one embodiment, the a direct marketer offers one or more secondary products to the customers of their direct marketed products for a fee. The direct marketer can also categorize or otherwise process customer data from those customers accepting the offer.

Claims

1. A method of marketing secondary products to customers of one or more direct marketed products, the method comprising:

accepting contact from a customer inquiring about one or more direct marketed products;

offering the customer an opportunity to receive information regarding one or more secondary products of a secondary marketer;

gathering customer data relating to those customers who accepted the offer; and

providing the customer data to the secondary marketer, thereby establishing a connection between those customers who accepted the offer and the secondary marketer.

2. The method of claim 1, wherein the one or more secondary products include a credit card.

3. The method of claim 1, wherein the one or more secondary products include telephone service.

4. The method of claim 3, wherein the telephone service includes long distance service.

5. The method of claim 3, wherein the telephone service includes mobile service.

6. The method of claim 1, wherein the one or more secondary products include providing internet services.

7. The method of claim 1, wherein the one or more secondary products include health care related services.

8. The method of claim 1, wherein the one or more secondary products include membership in one of a group, association, club, partnership, financial investment, financial investment instrument, and organization.

9. The method of claim 1, wherein the one or more direct marketed products are mass marketed by at least one direct marketer.

10. The method of claim 1, further comprising receiving payment for gathering the customer data.

11. The method of claim 1, further comprising categorizing the customer data.

12. The method of claim 1, further comprising customizing the offer.

13. The method of claim 12, wherein the offer is customized based on the one or more direct marketed products.

14. The method of claim 12, wherein the offer is customized based on the customer data.

15. The method of claim 1, further comprising receiving payment for making the offer.

16. The method of claim 1, further comprising receiving payment when the offer is accepted.

17. The method of claim 1, further comprising receiving payment when one or more of the secondary products is activated.

18. A direct marketer, comprising:

one or more call centers including operators which receive customer contacts from customers regarding direct marketed products; and

one or more server systems which store customer data corresponding to one or more of the customers who accept an offer by the operators to receive information about one or more secondary products from a marketing entity of the one or more secondary products,

wherein accounts of the one or more customers will not be negatively affected until the customer takes one or more positive actions related to the receipt of the information.

19. The direct marketer of claim 18, wherein the one or more server systems customize the offer.

20. The direct marketer of claim 19, wherein the customization is based at least in part on the direct marketed products.

21. The direct marketer of claim 18, wherein the one or more server systems categorize the customer data.

22. The direct marketer of claim 21, wherein the categorization is based at least in part on demographic information about the customer.

23. The direct marketer of claim 21, wherein the categorization is based at least in part on information related to the direct marketed products.

24. The direct marketer of claim 21, wherein the categorization is based at least in part on a time of the customer contact.