Method and system for enhancing mobile advertisement targeting with virtual roadside billboards
First Claim
1. A method for providing targeted advertising information to a moving advertising target traveling along a travel path, comprising the steps of:
- determining the position and direction of travel of said moving advertising target along said travel path;
transmitting said targeted advertising information to said moving advertising target; and
displaying said targeted advertising to said moving advertising target based on the determined position and direction of travel.
1 Assignment
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Accused Products
Abstract
A method and system is disclosed for providing targeted advertising focused on an advertising target'"'"'s directional movement towards a specific advertiser location, taking into consideration information pertaining to the travel path (e.g., road) on which the potential customer is traveling, the directional movement of the advertising target on that path, and the traffic patterns of the path and intersecting paths, among other criteria. Location-based advertising is focused on specific segments of paths leading up to a particular advertiser location. The direction of travel by advertising targets equipped with GPS-enabled personal display systems along these path segments is determined and advertising is broadcast only to travelers along the path within a specific segment and moving in a direction which will bring them to the particular advertiser'"'"'s location.
230 Citations
14 Claims
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1. A method for providing targeted advertising information to a moving advertising target traveling along a travel path, comprising the steps of:
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determining the position and direction of travel of said moving advertising target along said travel path;
transmitting said targeted advertising information to said moving advertising target; and
displaying said targeted advertising to said moving advertising target based on the determined position and direction of travel. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for providing targeted advertising information to a moving advertising target traveling along a travel path, said system comprising:
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means for determining the position and direction of travel of said moving advertising target along said travel path;
means for transmitting said targeted advertising information to said moving advertising target; and
means for displaying said targeted advertising to said moving advertising target based on the determined position and direction of travel. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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Specification