Flexible dynamic advertising
First Claim
1. A method, comprising:
- providing a user interface that enables a user to define a product package, wherein the product package includes a product content and optionally an advertisement content, wherein the user interface allows the user to select an amount or type of advertisement content to be included in the product package;
receiving input information from the user indicative of the amount or type of advertisement content to be included in the product package; and
charging the user for the product package, wherein a final price of the product package is determined, at least in part, based on the amount or type of advertisement content selected by the user.
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0 Petitions
Accused Products
Abstract
Various systems and methods allow advertising content in products to be more flexible and dynamic. One feature allows the product purchaser to control the amount or type of advertising he or she receives along with a product. By paying a higher, premium fee, the user may receive a version of the product that contains little or no advertisement. However, if the user would like to receive advertisements with the product, a less expensive version is available that additionally includes advertisement content. Another feature of the invention allows advertisers to bid for advertisement slots provided in product packages. The products and advertisements may be structured so that the advertiser may freely change or manipulate the advertisements at any time.
279 Citations
84 Claims
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1. A method, comprising:
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providing a user interface that enables a user to define a product package, wherein the product package includes a product content and optionally an advertisement content, wherein the user interface allows the user to select an amount or type of advertisement content to be included in the product package;
receiving input information from the user indicative of the amount or type of advertisement content to be included in the product package; and
charging the user for the product package, wherein a final price of the product package is determined, at least in part, based on the amount or type of advertisement content selected by the user. - View Dependent Claims (2, 3, 4, 5)
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6. A method, comprising:
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defining a plurality of product packages including at least a first product package and a second product package, wherein the first product package includes at least a first product content and a first advertisement content, and wherein the second product package includes at least the first product content;
offering to sell the plurality of product packages to a user, wherein the first product package is offered to the user at a first price and the second product package is offered to the user at a second price, wherein the first price is different from the second price;
receiving the user'"'"'s selection of one of the plurality of product packages; and
delivering a final product package based on the user'"'"'s selection. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13)
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14. A system, comprising:
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means for providing a user interface to a user, wherein the user interface enables the user to define a product package including a product content and optionally an advertisement content, and wherein the user interface enables the user to select an amount or type of advertisement content to be included in the product package;
means for receiving information input by the user through the user interface, wherein the information input by the user indicates at least the amount or type of advertisement content to be included in the product package; and
means for charging the user for the product package, wherein a final price of the product package is determined, at least in part, based on the amount or type of advertisement content selected by the user. - View Dependent Claims (15, 16)
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17. A system, comprising:
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means for offering a plurality of product packages for sale to a user, wherein the product packages include at least a first product package and a second product package, wherein the first product package includes at least a first product content and a first advertisement content, and wherein the second product package includes at least the first product content, and wherein the first product package is offered for sale to the user at a first price and the second product package is offered for sale to the user at a second price, wherein the first price is different from the second price;
means for receiving the user'"'"'s selection of one of the plurality of product packages; and
means for delivering a final product package based on the user'"'"'s selection. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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24. A method, comprising:
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displaying a user interface that enables a user to define a product package, wherein the product package includes a product content and optionally an advertisement content, wherein the user interface allows the user to select an amount or type of advertisement content to be included in the product package;
inputting information indicative of the amount or type of advertisement content to be included in the product package; and
receiving the product package, wherein a final price of the product package received is determined, at least in part, based on the amount or type of advertisement content selected by the user.
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25. A method, comprising:
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displaying an offer to sell a plurality of product packages to a user, wherein the plurality of product packages includes at least a first product package and a second product package, wherein the first product package includes at least a first product content and a first advertisement content, and wherein the second product package includes at least the first product content, wherein the first product package is offered to the user at a first price and the second product package is offered to the user at a second price, wherein the first price is different from the second price;
inputting a selection of one of the plurality of product packages; and
receiving a final product package based on the product package selected. - View Dependent Claims (26, 27, 28)
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29. A system, comprising:
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means for displaying a user interface, wherein the user interface enables a user to define a product package including a product content and optionally an advertisement content, and wherein the user interface enables the user to select an amount or type of advertisement content to be included in the product package; and
means for inputting information through the user interface, wherein the information input by the user indicates at least the amount or type of advertisement content to be included in the product package. - View Dependent Claims (30)
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31. A system, comprising:
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means for displaying a user interface to a user, wherein the user interface presents a plurality of product package offers to the user, wherein the product package offers include at least a first product package and a second product package, wherein the first product package includes at least a first product content and a first advertisement content and the second product package includes at least the first product content, and wherein the first product package is offered for sale to the user at a first price and the second product package is offered for sale to the user at a second price, wherein the first price is different from the second price; and
means for inputting the user'"'"'s selection of one of the plurality of product packages. - View Dependent Claims (32, 33, 34, 35)
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36. A method, comprising:
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offering a product for sale, wherein the product includes a product content and at least one advertisement slot defined therein for potential insertion of advertisement content;
receiving a user'"'"'s selection of a type or an amount of advertisement content desired along with the product; and
delivering a final product as directed by the user, wherein the final product includes the product content and the type or amount of advertisement content selected by the user, and wherein a final price of the final product depends, at least in part, on the type or amount of advertisement content selected by the user. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49)
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50. A system, comprising:
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means for offering a product for sale, wherein the product includes a product content and at least one advertisement slot defined therein for potential insertion of advertisement content;
means for receiving a user'"'"'s selection of a type or an amount of advertisement content desired along with the product; and
means for delivering a final product as directed by the user, wherein the final product includes the product content and the type or amount of advertisement content selected by the user, and wherein a final price of the final product depends, at least in part, on the type or amount of advertisement content selected by the user. - View Dependent Claims (51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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61. A method, comprising:
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offering a product for sale, wherein the product includes a product content and at least one advertisement slot defined therein for potential insertion of advertisement content;
receiving an order from a user for a final product;
determining a number of available advertisement slots in the final product ordered by the user;
offering the available advertisement slots in the final product to a plurality of potential advertisers;
receiving bids from the potential advertisers for the available advertisement slots;
selecting one or more actual advertiser for the final product based at least in part on the bids received from the potential advertisers; and
delivering the final product as directed by the user, wherein the final product includes the product content and advertisement content from the one or more actual advertisers. - View Dependent Claims (62, 63, 64, 65, 66, 67)
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68. A system, comprising:
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means for offering a product for sale, wherein the product includes a product content and at least one advertisement slot defined therein for potential insertion of advertisement content;
means for receiving an order from a user for a final product;
means for determining a number of available advertisement slots in the final product ordered by the user;
means for offering the available advertisement slots in the final product to a plurality of potential advertisers;
means for receiving bids from the potential advertisers for the available advertisement slots;
means for selecting one or more actual advertiser for the final product based at least in part on the bids received from the potential advertisers; and
means for delivering the final product as directed by the user, wherein the final product includes the product content and advertisement content from the one or more actual advertisers. - View Dependent Claims (69, 70, 71, 72, 73, 74)
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75. A method, comprising:
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offering a product for sale, wherein the product includes a product content and at least one advertisement slot defined therein for potential insertion of advertisement content;
offering potentially available advertisement slots to a plurality of potential advertisers;
receiving bids from the potential advertisers for the potentially available advertisement slots;
receiving an order from a user for a final product, wherein the final product ordered dictates a number of advertisement slots to be included in the final product;
selecting one or more actual advertiser for the final product based at least in part on the bids received from the potential advertisers; and
delivering the final product as directed by the user, wherein the final product includes the product content and advertisement content from the one or more actual advertisers. - View Dependent Claims (76, 77, 78, 79)
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80. A system, comprising:
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means for offering a product for sale, wherein the product includes a product content and at least one advertisement slot defined therein for potential insertion of advertisement content;
means for offering potentially available advertisement slots to a plurality of potential advertisers;
means for receiving bids from the potential advertisers for the potentially available advertisement slots;
means for receiving an order from a user for a final product, wherein the final product ordered dictates a number of advertisement slots to be included in the final product;
means for selecting one or more actual advertiser for the final product based at least in part on the bids received from the potential advertisers; and
means for delivering the final product as directed by the user, wherein the final product includes the product content and advertisement content from the one or more actual advertisers. - View Dependent Claims (81, 82, 83, 84)
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Specification