Providing promotional material based on repeated travel patterns
First Claim
1. A method of providing geographically sensitive promotional information to a predefined location associated with a mobile unit having a transmitter which can transmit position location information, the method comprising:
- (a) receiving from the mobile unit, at least one transmission which provides information on multiple locations of the mobile unit over a span of time, and an identification of the mobile unit;
(b) determining multiple locations of the mobile unit from the received transmissions, and determining a repeated travel pattern of the mobile unit based on the multiple locations;
(c) retrieving from a database of locations associated with respective promotional identifications, a promotional identification which is associated with a location which is within a predetermined position relative to the repeated travel pattern; and
(d) providing the promotional identification or promotion information based on the promotional identification, to the location.
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Abstract
A method of providing geographically sensitive promotional information to a predefined location associated with a mobile unit having a transmitter which can transmit position location information, and an apparatus for executing such a method. The method includes receiving from the mobile unit, at least one transmission which provides information on multiple locations of the mobile unit over a span of time, and an identification of the mobile unit. Multiple locations of the mobile unit are determined from the received transmissions, and a repeated travel pattern of the mobile unit determined based on the multiple locations. From a database of locations associated with respective promotional identifications or information, a promotional identification or information is retrieved which is associated with a location which is within a predetermined position relative to the repeated travel pattern. The promotional identification or promotion information based on the promotional identification, is provided to the predefined location.
45 Citations
29 Claims
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1. A method of providing geographically sensitive promotional information to a predefined location associated with a mobile unit having a transmitter which can transmit position location information, the method comprising:
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(a) receiving from the mobile unit, at least one transmission which provides information on multiple locations of the mobile unit over a span of time, and an identification of the mobile unit;
(b) determining multiple locations of the mobile unit from the received transmissions, and determining a repeated travel pattern of the mobile unit based on the multiple locations;
(c) retrieving from a database of locations associated with respective promotional identifications, a promotional identification which is associated with a location which is within a predetermined position relative to the repeated travel pattern; and
(d) providing the promotional identification or promotion information based on the promotional identification, to the location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of providing geographically relevant promotional information to a user location associated with a mobile unit having a position locator system and a transmitter which can transmit the position location information, the method comprising:
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(a) receiving from the mobile unit, multiple location information transmissions over a span of time and an identification of the mobile unit;
(b) determining from the received multiple location information, a repeated travel pattern of the mobile unit based on the received information and a corresponding time feature for at least one portion of the repeated travel pattern;
(c) retrieving from a database of time features associated with respective promotional identifications, a promotional identification which is associated with a time feature which overlaps the determined time feature of the repeated travel pattern; and
(d) providing the promotional identification or promotion information based on the promotional identification, to the user location. - View Dependent Claims (11, 12)
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13. A mobile telephone comprising:
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a) a position locator which can determine the location of the mobile telephone and generate a corresponding location signal;
b) a receiver to receive an incoming call signal;
c) a user interface having;
an audio or visual user output device which can reproduce audio or visual information in an incoming call signal as a corresponding audio or visual display; and
an audio or visual user input device which generates an audio or visual output signal corresponding to live audio or visual input;
d) a transmitter to transmit a location signal generated by the position locator, and to transmit the audio output signal; and
e) a processor which causes multiple determined locations of the mobile telephone to be transmitted at preselected times or location variations, or saved for later transmission. - View Dependent Claims (14)
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15. A mobile telephone capable of background location transmission response, comprising:
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a) a position locator which, in response to a location request signal, can determine the location of the mobile telephone and generate a corresponding location signal;
b) a receiver to receive an incoming call signal and an incoming location request signal, c) a user interface having;
an audio or visual user output device which can reproduce audio or visual information in an incoming call signal as a corresponding audio or visual display; and
an audio user input device which generates an audio or visual output signal corresponding to a user'"'"'s voice;
d) an alert generator which, in response to a received incoming call signal, generates a first physical characteristic to indicate an incoming call to a user of the mobile telephone, e) a location request detector which, in response to a received location request signal, can direct the location request signal to the position locator without activating the alert generator;
f) a transmitter to transmit a location signal generated by the position locator in response to a received location request signal, and to transmit the audio output signal; and
g) a processor which allows a location signal to be transmitted only if the incoming location request signal meets at least one predetermined requirement. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. An apparatus for providing geographically relevant promotional information to a predefined location associated with a mobile unit having a position locator system and a transmitter which can transmit position location information, the method comprising:
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(a) a receiver to receive from the mobile unit, transmissions over a span of time and an identification of the mobile unit;
(b) a processor which determines multiple locations of the mobile unit from the received transmissions, and determines a repeated travel pattern of the mobile unit based on the multiple locations;
(c) a database of locations associated with respective promotional identifications;
wherein the processor further retrieves a promotional identification which is associated with a location which is within a predetermined position relative to the repeated travel pattern, and provides the promotional identification or promotion information based on the promotional identification, to the predefined location. - View Dependent Claims (23, 24)
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25. A method executed at a mobile telephone having a user interface with:
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an audio or visual user output device which can reproduce audio or visual information in an incoming call signal as a corresponding audio or visual display; and
an audio or visual user input device which generates an audio or visual output signal corresponding to live audio or visual input;
the method comprising;
a) determining multiple locations of the mobile telephone under control of a processor at preselected times or location variations; and
b) transmitting the determined multiple locations of the mobile telephone. - View Dependent Claims (26)
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27. A method for use with a mobile telephone having a user interface with:
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an audio or visual user output device which can reproduce audio or visual information in an incoming call signal as a corresponding audio or visual display; and
an audio user input device which generates an audio or visual output signal corresponding to a user'"'"'s voice, the method comprising;
comparing location request signals against at least one predetermined criterion transmitting from the mobile telephone location signals carrying location information on the mobile telephone in response to only those location request signals which meet at least one predetermined criterion. - View Dependent Claims (28, 29)
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Specification