Collection of behavior data on a broadcast data network
First Claim
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1. A method for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:
- receiving a data resource from a communications network;
storing the data resource;
displaying the data resource for a first user;
extracting usage data that relates a characteristic of the first user to a characteristic of the data resource; and
storing the usage data, wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.
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Abstract
A method, system, and computer program product for collecting usage data to assist an advertiser with a targeted marketing activity wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user. The method comprises receiving a data resource from a communications network, storing the data resource, displaying the data resource for a first user, extracting usage data that relates a characteristic of the first user to a characteristic of the data resource, and storing the usage data. The method may further comprise requesting the data resource.
98 Citations
66 Claims
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1. A method for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:
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receiving a data resource from a communications network;
storing the data resource;
displaying the data resource for a first user;
extracting usage data that relates a characteristic of the first user to a characteristic of the data resource; and
storing the usage data, wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:
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a memory device; and
a processor disposed in communication with the memory device, the processor configured to;
receive a data resource from a communications network;
store the data resource;
display the data resource for a first user;
extract usage data that relates a characteristic of the first user to a characteristic of the data resource; and
store the usage data, wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A computer program product for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:
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a computer readable medium;
program code in the computer readable medium for receiving a data resource from a communications network;
program code in the computer readable medium for storing the data resource;
program code in the computer readable medium for displaying the data resource for a first user;
program code in the computer readable medium for extracting usage data that relates a characteristic of the first user to a characteristic of the data resource; and
program code in the computer readable medium for storing the usage data, wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57)
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58. A method for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:
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storing at least one content filtering requirement for a first user;
monitoring a communications network for a data resource that satisfies said at least one content filtering requirement;
storing the data resource;
displaying the data resource for the first user;
extracting usage data that relates a characteristic of the first user to a characteristic of the data resource; and
storing the usage data, wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user. - View Dependent Claims (59, 60)
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61. A system for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:
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a memory device; and
a processor disposed in communication with the memory device, the processor configured to;
store at least one content filtering requirement for a first user;
monitor a communications network for a data resource that satisfies said at least one content filtering requirement;
store the data resource;
display the data resource for the first user;
extract usage data that relates a characteristic of the first user to a characteristic of the data resource; and
store the usage data, wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user. - View Dependent Claims (62, 63)
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64. A computer program product for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:
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a computer readable medium;
program code in the computer readable medium for storing at least one content filtering requirement for a first user;
program code in the computer readable medium for monitoring a communications network for a data resource that satisfies said at least one content filtering requirement;
program code in the computer readable medium for storing the data resource;
program code in the computer readable medium for displaying the data resource for the first user;
program code in the computer readable medium for extracting usage data that relates a characteristic of the first user to a characteristic of the data resource; and
program code in the computer readable medium for storing the usage data, wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user. - View Dependent Claims (65, 66)
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Specification