Pop-up PVR advertising

• US 20040034874A1
• Filed: 08/19/2002
• Published: 02/19/2004
• Est. Priority Date: 08/19/2002
• Status: Abandoned Application

• Current Assignee: Scientific-Atlanta LLC (Cisco Systems, Inc.)
• Original Assignee: Scientific-Atlanta LLC (Cisco Systems, Inc.)
• Inventors: Hord, Phillip M., Jagels, Dean P.
• Application Number:
  US10/223,171
• Publication Number:
  US 20040034874A1
• Time in Patent Office: Days
• US Class Current: 725/136
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/42212 Specific keyboard arrangements
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/6377 directed to server one-way streaming services wherein the source is controlled by the destination H04L65/613
• CPC Class Codes: H04N 21/658 Transmission by the client directed to the server
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/775 between a recording apparatus and a television receiver
• CPC Class Codes: H04N 5/781 on disks or drums
• CPC Class Codes: H04N 5/783 Adaptations for reproducing at a rate different from the recording rate
• CPC Class Codes: H04N 5/85 on discs or drums
• CPC Class Codes: H04N 7/088 the inserted signal being digital
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 9/8042 involving data reduction

Abstract

A system for presenting advertisements to a user during video presentations is described. The system includes a memory with logic and a processor configured with the logic to detect a trick mode activation during a media content instance presentation and then present an advertisement during a trick mode display of the media content instance presentation.

Claims

1. A method for presenting advertisements to a user during video presentations, the method comprising the steps of:

detecting a trick mode activation during a media content instance presentation; and

responsive to the trick mode activation, presenting an advertisement during a trick mode display of the media content instance presentation.

2. The method of claim 1, wherein the step of detecting includes receiving an indication of a trick mode button keypress, wherein the trick mode button is on a remote control device.

3. The method of claim 1, wherein the trick mode activated includes the functions of fast forward, rewind, pause, skip ahead, and skip back.

4. The method of claim 1, further including the step of inserting an advertisement in a video signal that is included in the trick mode display.

5. The method of claim 4, wherein the trick mode display includes at least one of a fast forwarding video presentation, a paused video presentation, a rewinding video presentation, a video presentation that is skipping ahead, and a video presentation that is skipping back.

6. The method of claim 4, wherein the advertisement includes at least one of a video advertisement, an audio advertisement, at least one still frame, moving frames, a textual advertisement, a graphical advertisement, a translucent advertisement, and a subliminal advertisement.

7. The method of claim 1, further including the step of inserting an audio advertisement in an audio signal that is included in the trick mode display, wherein the audio advertisement includes at least one of a song, a spoken audio track, and a jingle.

8. The method of claim 1, further including the steps of inserting an audio advertisement in an audio signal that is included in the trick mode display and inserting the visual advertisement in a visual signal that is included in the trick mode display.

9. The method of claim 1, further including the step of determining the type of advertisement to present and how to present the advertisement.

10. The method of claim 9, wherein the steps of determining includes the steps of determining the trick mode activated, determining the characteristics of the media content that is presented in the trick mode display, and selecting an advertisement that has a duration that allows for recognition of the advertisement to the user during the trick mode display and that is related to the characteristics of the media content instance.

11. The method of claim 1, further including the step of inserting at a media client device the advertisement in a decoded video stream.

12. The method of claim 1, further including the step of inserting the advertisement in a compressed video stream at a server device located remotely from a media client device.

13. The method of claim 12, wherein the step of inserting the advertisement in a compressed video stream includes the step of including the advertisement as data in at least one of a video PID and an audio PID having a same MPEG program number in a trick mode stream.

14. The method of claim 12, wherein the step of inserting the advertisement in a compressed video stream includes the step of including the advertisement as data in a PID that is separate from but of a same MPEG program number as that of at least one of a video PID and an audio PID in a trick mode stream.

15. The method of claim 14, wherein the advertisement data in the separate PID is used to generate an advertisement that replaces the video and audio signal of the trick mode display.

16. The method of claim 12, wherein the step of inserting the advertisement in a compressed video stream includes the step of including the advertisement as data in a PID that is associated with the MPEG program number of a non-trick mode stream.

17. The method of claim 1, further including the step of inserting the advertisement in a vertical blanking interval of an analog signal.

18. The method of claim 1, further including the step of storing the advertisements at a media client device.

19. The method of claim 1, further including the step of storing the advertisements at a server device remote from a media client device.

20. The method of claim 1, wherein the step of presenting includes presenting the advertisement as an overlay of the trick mode display.

21. A method for presenting advertisements to a user during video presentations, the method comprising the steps of:

detecting a trick mode button keypress indication during a media content instance presentation, the trick mode button keypress causing a trick mode display of the media content instance presentation;

responsive to the trick mode activation, retrieving an advertisement from a storage device;

inserting the advertisement in a video signal that is included in the trick mode display; and

presenting the advertisement in the trick mode display.

22. The method of claim 21, further including the step of inserting an advertisement in an audio signal that is included in the trick mode display, wherein the audio advertisement includes at least one of a song, a spoken audio track, and a jingle.

23. The method of claim 21, wherein the trick mode activated includes the functions of fast forward, rewind, pause, skip ahead, and skip back.

24. The method of claim 21, wherein the trick mode button includes at least one of a fast forward button, rewind button, pause button, skip ahead button, and skip back button.

25. The method of claim 21, wherein the trick mode display includes at least one of a fast forwarding video presentation, a paused video presentation, a rewinding video presentation, a video presentation that is skipping ahead, and a video presentation that is skipping back.

26. The method of claim 21, wherein the advertisement includes at least one of a video advertisement, an audio advertisement, at least one still frame, moving frames, a textual advertisement, a graphical advertisement, a translucent advertisement, and a subliminal advertisement.

27. The method of claim 21, further including the steps of inserting an audio advertisement in an audio signal that is included in the trick mode display and inserting the visual advertisement in a video signal that is included in the trick mode display.

28. The method of claim 21, further including the step of determining the type of advertisement to present and how to present the advertisement.

29. The method of claim 28, wherein the steps of determining includes the steps of determining the trick mode activated, determining the characteristics of the media content that is presented in the trick mode display, and selecting an advertisement that has a duration that allows for recognition of the advertisement to the user during the trick mode display and that is related to the characteristics of the media content instance.

30. The method of claim 21, wherein the step of inserting includes presenting the advertisement as an overlay of the trick mode display.

31. A method for presenting advertisements to a user during video presentations, the method comprising the steps of:

detecting a trick mode button keypress indication during a media content instance presentation, the trick mode button keypress causing a trick mode display, wherein the trick mode button includes at least one of a fast forward button, rewind button, pause button, skip ahead button, and skip back button;

responsive to the trick mode activation, retrieving an advertisement from a storage device, wherein the storage device is located in at least one of a media client device and a server device located remotely from the media client device;

inserting the advertisement in a video signal that is included in the trick mode display of the media content instance presentation, wherein the trick mode, display includes at least one of a fast forwarding video presentation, a paused video presentation, a rewinding video presentation, a video presentation that is skipping ahead, and a video presentation that is skipping back;

inserting an audio advertisement in an audio signal that is included in the trick mode display of the media content instance presentation; and

presenting the advertisement in the trick mode display of the media content instance presentation.

32. A system for presenting advertisements to a user during video presentations, the system comprising:

a memory with logic; and

a processor configured with the logic to detect a trick mode activation during a media content instance presentation, wherein the processor is further configured with the logic to present an advertisement during a trick mode display of the media content instance presentation in response to the trick mode activation.

33. The system of claim 32, wherein the processor is further configured with the logic to receive an indication of a trick mode button keypress, wherein the trick mode button is on a remote control device.

34. The system of claim 32, wherein the trick mode activated includes the functions of fast forward, rewind, pause, skip ahead, and skip back.

35. The system of claim 32, wherein the processor is further configured with the logic to insert an advertisement in a video signal that is included in the trick mode display.

36. The system of claim 32, wherein the trick mode display includes at least one of a fast forwarding video presentation, a paused video presentation, a rewinding video presentation, a video presentation that is skipping ahead, and a video presentation that is skipping back.

37. The system of claim 32, wherein the advertisement includes at least one of a video advertisement, an audio advertisement, at least one still frame, moving frames, a textual advertisement, a graphical advertisement, a translucent advertisement, and a subliminal advertisement.

38. The system of claim 32, wherein the processor is further configured with the logic to insert an audio advertisement in the audio signal that is included in the trick mode display, wherein the audio advertisement includes at least one of a song, a spoken audio track, and a jingle.

39. The system of claim 32, wherein the processor is further configured with the logic to insert an audio advertisement in an audio signal that is included in the trick mode display and insert a visual advertisement in the video signal that is included in the trick mode display.

40. The system of claim 32, wherein the processor is further configured with the logic to determine the type of advertisement to present and how to present the advertisement.

41. The system of claim 40, wherein the processor is further configured with the logic to determine the trick mode activated, determine the characteristics of the media content that is presented in the trick mode display, and select an advertisement that has a duration that allows for recognition of the advertisement to the user during the trick mode display and that is related to the characteristics of the media content instance.

42. The system of claim 32, wherein the processor is further configured with the logic to insert at a media client device the advertisement in a decoded video stream.

43. The system of claim 32, wherein the processor is further configured with the logic to insert the advertisement in a compressed video stream at a server device located remotely from a media client device.

44. The system of claim 43, wherein the processor is further configured with the logic to include the advertisement as data in a at least one of a video PID and an audio PID having a same MPEG program number in a trick mode stream.

45. The system of claim 43, wherein the processor is further configured with the logic to include the advertisement as data in a PID that is separate from but of a same MPEG program number as that of at least one of a video PID and an audio PID in a trick mode stream.

46. The system of claim 45, wherein the processor is further configured with the logic to generate an advertisement that replaces the video and audio signal of the trick mode display.

47. The system of claim 43, wherein the processor is further configured with the logic to include the advertisement as data in a PID that is associated with the MPEG program number of a non-trick mode stream.

48. The system of claim 32, wherein the processor is further configured with the logic to insert the advertisement in a vertical blanking interval of an analog signal.

49. The system of claim 32, wherein the processor is further configured with the logic to store the advertisements at a media client device.

50. The system of claim 32, wherein the processor is further configured with the logic to store the advertisements at a server device remote from a media client device.

51. The system of claim 32, wherein the processor is further configured with the logic to present the advertisement in the trick mode display as an overlay.

52. A system for presenting advertisements to a user during video presentations, the system comprising:

a memory with logic; and

a processor configured with the logic to detect a trick mode button keypress indication during a media content instance presentation, the trick mode button keypress causing a trick mode display of the media content instance presentation, wherein the processor is further configured with the logic to retrieve an advertisement from a storage device in response to the trick mode activation, wherein the processor is further configured with the logic to insert the advertisement in a video signal that is included in the trick mode display, wherein the processor is further configured with the logic to present the advertisement in the trick mode display.

53. The system of claim 52, wherein the processor is further configured with the logic to insert an advertisement in an audio signal that is included in the trick mode display, wherein the audio advertisement includes at least one of a song, a spoken audio track, and a jingle.

54. The system of claim 52, wherein the trick mode activated includes the functions of fast forward, rewind, pause, skip ahead, and skip back.

55. The system of claim 52, wherein the trick mode button includes at least one of a fast forward button, rewind button, pause button, skip ahead button, and skip back button.

56. The system of claim 52, wherein the trick mode display includes at least one of a fast forwarding video presentation, a paused video presentation, a rewinding video presentation, a video presentation that is skipping ahead, and a video presentation that is skipping back.

57. The system of claim 52, wherein the advertisement includes at least one of a video advertisement, an audio advertisement, at least one still frame, moving frames, a textual advertisement, a graphical advertisement, a translucent advertisement, and a subliminal advertisement.

58. The system of claim 52, wherein the processor is further configured with the logic to insert an audio advertisement in an audio signal that is included in the trick mode display and insert a visual advertisement that is included in the trick mode display.

59. The system of claim 52, wherein the processor is further configured with the logic to determine the type of advertisement to present and how to present the advertisement.

60. The system of claim 52, wherein the processor is further configured with the logic to determine the trick mode activated, determine the characteristics of the media content that is presented in the trick mode display, and select an advertisement that has a duration that allows for recognition of the advertisement to the user during the trick mode display and that is related to the characteristics of the media content instance.

61. The system of claim 52, wherein the processor is further configured with the logic to present the advertisement in the trick mode display as an overlay.

62. A system for presenting advertisements to a user during video presentations, the system comprising:

a memory with logic; and

a processor configured with the logic to detect a trick mode button keypress indication during a media content instance presentation, the trick mode button keypress causing a trick mode display of the media content instance presentation, wherein the trick mode button includes at least one of a fast forward button, rewind button, pause button, skip ahead button, and skip back button, wherein the trick mode display includes at least one of a fast forwarding video presentation, a paused video presentation, a rewinding video presentation, a video presentation that is skipping ahead, and a video presentation that is skipping back, wherein the processor is further configured with the logic to retrieve an advertisement from a storage device in response to the trick mode activation, wherein the storage device is located in at least one of a media client device and a server device located remotely from the media client device, wherein the processor is further configured with the logic to insert the advertisement in a video signal that is included in the trick mode display, wherein the processor is further configured with the logic to insert an audio advertisement in an audio signal that is included in the trick mode display, wherein the processor is further configured with the logic to present the advertisement in the trick mode display.