Method for sending customised data to at least a person provided with a portable apparatus
First Claim
1. / A method of sending personalized information to at least one person provided with a portable appliance (M) having a memory (100) and suitable for exchanging information over a wireless connection or for reading information stored in said memory, said method comprising the following steps:
- displaying the information by means of at least one display device (10) distinct from the portable appliance and enabling different images to be displayed;
detecting the presence of said appliance (M) in a geographical zone;
during the presence of said appliance in said geographical zone, reading at least one item of information from the memory of the appliance, said item of information having been stored during an earlier use of the appliance or enabling the appliance to be identified; and
sending personalized information to the appliance of content that is a function of said at least one item of information read from the memory and of at least one item of information displayed on the display device, and/or storing the information read from the memories of appliances present in said geographical zone between two predetermined instants.
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Accused Products
Abstract
The present invention provides a method of sending personalized information to at least one person provided with a portable appliance (M) having a memory and suitable for exchanging information over a wireless connection or for reading information stored in said memory, said method comprising the following steps:
displaying the information by means of at least one display device distinct from the portable appliance and enabling different images to be displayed;
detecting the presence of said appliance (M) in a geographical zone;
during the presence of said appliance in said geographical zone, reading at least one item of information from the memory of the appliance, said item of information having been stored during an earlier use of the appliance or enabling the appliance to be identified; and
sending personalized information to the appliance of content that is a function of said at least one item of information read from the memory and of at least one item of information displayed on the display device, and/or storing the information read from the memories of appliances present in said geographical zone between two predetermined instants.
193 Citations
72 Claims
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1. / A method of sending personalized information to at least one person provided with a portable appliance (M) having a memory (100) and suitable for exchanging information over a wireless connection or for reading information stored in said memory, said method comprising the following steps:
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displaying the information by means of at least one display device (10) distinct from the portable appliance and enabling different images to be displayed;
detecting the presence of said appliance (M) in a geographical zone;
during the presence of said appliance in said geographical zone, reading at least one item of information from the memory of the appliance, said item of information having been stored during an earlier use of the appliance or enabling the appliance to be identified; and
sending personalized information to the appliance of content that is a function of said at least one item of information read from the memory and of at least one item of information displayed on the display device, and/or storing the information read from the memories of appliances present in said geographical zone between two predetermined instants. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 47)
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45. / Apparatus for sending personalized information to at least one person provided with a portable appliance having a memory (100) and suitable for exchanging information over a wireless connection, said apparatus being characterized by the fact that it comprises:
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a display device for displaying information, in particular advertising information;
a reader device serving to read at least one item of information contained in said memory while said at least one appliance is present in a geographical zone; and
a transmitter suitable for sending personalized information to the appliance of content that is a function of said at least one item of information read from the memory and as a function of at least one item of information displayed on the display device. - View Dependent Claims (46, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66)
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67. / A system enabling information, in particular advertising, to be displayed, the system being characterized in that it comprises:
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at least one vehicle (V) fitted with display means (10) arranged to be easily visible to pedestrians or motorists situated in the vicinity of the vehicle, and a control device (20) for controlling said display device, enabling different content, in particular advertising, to be displayed automatically as a function of the geographical position of the vehicle; and
at least one transmitter (5;
70) external to the vehicle, enabling the control device (20) to cause different content to be displayed in response to a change in the position of the vehicle; and
at least one receiver suitable for receiving a signal transmitted by a mobile telephone or a portable computer in order to place an order or request the display of additional information. - View Dependent Claims (68, 69, 70, 71, 72)
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Specification