Method and system for providing interactive adversing cross reference to related application

• US 20040133468A1
• Filed: 10/07/2003
• Published: 07/08/2004
• Est. Priority Date: 04/12/2002
• Status: Abandoned Application

• Current Assignee: BrandPort, Inc. (Emergent Technology Holdings LP)
• Original Assignee: BrandPort, Inc. (Emergent Technology Holdings LP)
• Inventors: Varghese, Kivin G.
• Application Number:
  US10/474,242
• Publication Number:
  US 20040133468A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0218 based on score
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method and system of providing interactive advertising via the Internet, print, radio and other mediums. According to one embodiment, the method comprises presenting an advertisement to a user; presenting questions to the user, the questions related to the advertisement; providing an amount of credits to the user, the amount based on a number of the questions answered correctly by the user. Such advertisements may be provided via the Internet, print, radio and other mediums. The credits may take any form, including monetary, coupons, merchandise credits and the like.

Claims

1. A method for providing interactive advertising, the method comprising:

presenting an advertisement to a user;

presenting questions to the user, the questions related to the advertisement;

providing an amount of credits to the user, the amount based on a number of the questions answered correctly by the user.

2. The method of claim 1 wherein the amount increases on an ascending scale as the number of questions answered correctly increases.

3. The method of claim 1 wherein the credits is money.

4. The method of claim 1 wherein the questions include generic questions.

5. The method of claim 1 wherein the questions include brand questions.

6. The method of claim 1 wherein the questions include survey questions.

7. The method of claim 1 wherein presenting the advertisement includes transmitting the advertisement over a network.

8. The method of claim 1 wherein the advertisement has an advertisement profile and the user has a user profile, the advertisement being presented to the user based, at least in part, on the user profile matching the advertisement profile.

9. The method of claim 1 wherein each advertisement has an advertisement profile and the user has a user profile, and the one or more advertisements are selected based on correspondence between the advertisement profiles and the user profile and wherein the advertisement presented to the user is selected by the user.

10. The method of claim 9 wherein the questions include both at least one general question and at least one brand question.

11. The method of claim 10 wherein providing the credit to the user is performed after receiving user response to at least one survey question.

12. The method of claim 1 wherein an advertiser provides the advertisement, the method further comprising receiving answers to the questions and providing information related to the answers to the advertiser.

13. The method of claim 1 further comprising receiving a rating for the advertisement.

14. The method of providing interactive advertising, the method comprising:

identifying groups of advertisements to a plurality of users, wherein each advertisement has an advertisement profile and each user has a user profile, and each group is presented to each user based on a correspondence between advertisement profile and user profile;

receiving an indication of a selected advertisement from each user, the selected advertisement being one of the groups identified to the user;

presenting each user'"'"'s selected advertisement to that user;

receiving from each user an answer to one or more questions concerning the advertisement selected by that user;

providing each one or more users with an incentive based on answers received from each of the one or more users that are correct; and

compiling information based on the answers to questions and making such information available to advertisers.

15. A system for providing advertisements to user, the system comprising:

a computer configured to;

select one or more advertisements from a group of advertisements for identification to a user;

present to the user an advertisement from the one or more advertisements;

provide one or more questions to the user based on the advertisements; and

provide the user with a level of credits based on correct answers to the questions.

16. The system of claim 15 wherein the level increases on an ascending scale as the questions answered correctly increases.

17. The system of claim 15 wherein the credits is money.

18. The system of claim 15 wherein the questions include generic and brand questions.

19. The system of claim 18 wherein the questions include survey questions.

20. The system of claim 15 wherein each advertisement has an advertisement profile and the user has a user profile, and the computer is configured to select the one or more advertisements based on comparison of the advertisement profiles with the user profile.