Method and system for mobile display of context-based advertising content
First Claim
Patent Images
1. A system for mobile display of advertising content, the system comprising:
- one or more advertising content modules having plural advertisements configured for display through a medium;
one or more advertising context modules operable to associate an advertisement with a display location;
plural mobile vehicles distributed across plural locations;
an advertising display device associated with each vehicle;
a locator device associated with each vehicle, the locator device operable to determine the location of the vehicle; and
an advertising display controller associated with each vehicle and in communication with the locator device, with an advertising content module, and with an advertising context module, the advertising display controller operable to display an advertisement of the advertising content module on an advertising display device of the associated vehicle, the displayed advertisement selected based on the vehicle location determined by the location device and the advertisement associated with the determined location by the advertising context module.
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Abstract
Context-relevant proximity-driven mobile advertising is accomplished by displaying advertisement content at display devices associated with mobile vehicles based on the context of the vehicles, such as location and time. An advertising context module associates plural advertisement contents with selected contexts. An advertising display controller associated with each vehicle uses a location provided by a locator device, such as a GPS locator, to determine a vehicle context and applies the context to select advertisement content for display at the vehicle.
194 Citations
30 Claims
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1. A system for mobile display of advertising content, the system comprising:
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one or more advertising content modules having plural advertisements configured for display through a medium;
one or more advertising context modules operable to associate an advertisement with a display location;
plural mobile vehicles distributed across plural locations;
an advertising display device associated with each vehicle;
a locator device associated with each vehicle, the locator device operable to determine the location of the vehicle; and
an advertising display controller associated with each vehicle and in communication with the locator device, with an advertising content module, and with an advertising context module, the advertising display controller operable to display an advertisement of the advertising content module on an advertising display device of the associated vehicle, the displayed advertisement selected based on the vehicle location determined by the location device and the advertisement associated with the determined location by the advertising context module. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for mobile display of advertising content, the method comprising:
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determining the position of a vehicle;
selecting a first advertisement for display at the vehicle based on the position determination;
displaying the selected first advertisement with a display device located on the vehicle;
determining the position of the vehicle as the vehicle moves;
selecting a second advertisement for display at the vehicle based on the position determination; and
displaying the selected second advertisement with the display device. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A method for mobile display of advertisements at plural vehicles, the method comprising:
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communicating advertising content to each of the plural vehicles, the advertising content having plural displayable advertisements;
determining an advertising context for the advertising content, the advertising context associating one or more locations with each displayable advertisement;
determining the location of each of the plural vehicles; and
selecting an advertisement for display at each vehicle based on the vehicle location and advertising context. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification