Advertising for wireless content providers
First Claim
Patent Images
1. A method for advertising, the method comprising the steps of:
- determining a location of a remote unit;
transmitting an advertisement message to the remote unit based on the location;
determining a location of an advertiser of the advertisement message;
tracking the remote unit to determine a subsequent location of the remote unit; and
correlating the subsequent location of the remote unit to the location of the advertiser.
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Abstract
A method and apparatus for advertising is provided herein. Location-based content (advertisements) are provided to users of a communication system. A correlation between a user'"'"'s displayed advertisements and the user'"'"'s subsequent location is made is a basis for charging fees to the advertiser.
30 Citations
15 Claims
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1. A method for advertising, the method comprising the steps of:
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determining a location of a remote unit;
transmitting an advertisement message to the remote unit based on the location;
determining a location of an advertiser of the advertisement message;
tracking the remote unit to determine a subsequent location of the remote unit; and
correlating the subsequent location of the remote unit to the location of the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13)
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8. A method for advertising, the method comprising the steps of:
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transmitting an advertisement message to a remote unit;
determining a location of an advertiser of the advertisement message;
tracking the remote unit to determine a subsequent location of the remote unit; and
correlating the subsequent location of the remote unit to the location of the advertiser. - View Dependent Claims (14)
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15. An apparatus comprising:
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a POI calculator for determining a location of a remote unit and transmitting an advertisement message to the remote unit based on the location;
a POI-to-location converter for determining a location of an advertiser of the advertisement message;
a visit tracker for tracking the remote unit to determine a subsequent location of the remote unit; and
a database storing correlations that exist in the subsequent location of the remote unit and the location of the advertiser.
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Specification