Method to generate advertising revenue based on time and location

• US 20050021387A1
• Filed: 08/21/2003
• Published: 01/27/2005
• Est. Priority Date: 11/15/1999
• Status: Abandoned Application

• Current Assignee: Elliot A. Gottfurcht
• Original Assignee: Elliot A. Gottfurcht
• Inventors: Gottfurcht, Elliot A.
• Application Number:
  US10/646,066
• Publication Number:
  US 20050021387A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 3/04892 Arrangements for controlling cursor position based on codes indicative of cursor displacements from one discrete location to another, e.g. using cursor control keys associated to different directions or using the tab key arrangements for controlling cursor position based on coordinate signals G06F3/038
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A method and apparatus to facilitate targeted advertisement and listing services to customers using a shopping system. The shopping system may be an interactive television system. The targeted advertising allows for improved targeting by allowing advertisers to bid on advertising space based on the time a user is shopping and the location of the user.

Claims

1. A method comprising:

receiving a request for content;

determining content to be displayed based on a set of factors including a time and a location;

ranking the content based on a bid amount, the bid amount correlated to the time and the location; and

displaying the content in a rank pattern determined according to rank of the content.

2. The method of claim 1, wherein the content is a set of products.

3. The method of claim 1, wherein the content is a set of sellers.

4. The method of claim 1, wherein time is one of a date, hour of day, and day of week.

5. The method of claim 1, further comprising:

determining an advertisement to be displayed based on the set of factors; and

displaying the advertisement with the content.

6. The method of claim 1, further comprising:

obtaining a bid from a client through a web based interface.

7. The method of claim 1, further comprising:

displaying content that has a correlated location, the correlated location within a defined distance from a customer.

8. The method of claim 1, further comprising:

displaying content that has a correlated location that is a geographic region which a customer is within.

9. The method of claim 1, wherein the displaying of the content is through one of an interactive television system, web appliance, computer system and wireless device.

10. The method of claim 9, wherein the interactive television system utilizes a simplified navigation system.

11. A machine-readable medium that provides instructions, which when executed by a machine cause the machine to perform operations comprising:

receiving a request for content;

determining content to be displayed based on a set of factors including a time and a location;

ranking the content based on a bid amount, the bid amount correlated to the time and the location; and

displaying the content in a rank pattern determined according to rank of the content.

12. The machine-readable medium of claim 11, wherein the content is a set of products.

13. The machine-readable medium of claim 11, wherein the content is a set of sellers.

14. The machine-readable medium of claim 11, wherein time is one of a date, hour of day, and day of week.

15. The machine-readable medium of claim 11, which provides further instructions which when executed cause the machine to perform operations further comprising:

determining an advertisement to be displayed based on the set of factors; and

displaying the advertisement with the content.

16. The machine-readable medium of claim 11, which provides further instructions which when executed cause the machine to perform operations further comprising, further comprising:

obtaining a bid from a client through a web based interface.

17. The machine-readable medium of claim 11, which provides further instructions which when executed cause the machine to perform operations further comprising, further comprising:

displaying content that has a correlated location, the correlated location within a defined distance from a customer.

18. The machine-readable medium of claim 11, which provides further instructions which when executed cause the machine to perform operations further comprising, further comprising:

displaying content that has a correlated location that is a geographic region which a customer is within.

19. The machine-readable medium of claim 11, wherein the displaying of the content is through one of a web appliance, computer system, wireless device and interactive television system.

20. The machine-readable medium of claim 19, wherein the interactive television system utilizes a simplified navigation system.

21. A method comprising:

displaying a set of navigation options through an interactive television channel;

ranking navigation options based on a one of merchant feedback and user feedback; and

arranging navigation options based on ranking.

22. The method of claim 21, further comprising:

determining a placement of a matrix layer of a navigation interface based on ranking.