Recommending an offering based on inventory data

• US 20050060226A1
• Filed: 09/11/2003
• Published: 03/17/2005
• Est. Priority Date: 09/11/2003
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Heithoff, Daniel Joseph, Holcomb, R. Kent, Nusbaum, David A., Wiley, Michael William, Thompson, Kurt Clifford, Wertzler, Paul William, Sammons, Van Dee, Krishnamoorthy, Satheesh Kumar
• Application Number:
  US10/660,160
• Publication Number:
  US 20050060226A1
• Time in Patent Office: Days
• US Class Current: 705/14.240
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0223 based on inventory

Abstract

A method, apparatus, system, and signal-bearing medium that in an embodiment recommend an offering to a client based on inventory data received from a client, a condition, and a threshold. The client provides the inventory data, which in various embodiments may be an inventory of hardware and/or software installed at the client and/or an inventory of data that describes performance characteristics and/or a trend of the client. In this way, an offering, such as an offer to provide goods or services, can be targeted to the client based on the specific needs of the client.

Claims

1. A method comprising:

recommending an offering based on data received from a client and a threshold.

2. The method of claim 1, wherein the recommending further comprises:

comparing the data to the threshold; and

when the comparing satisfies a condition, sending the offering to the client.

3. The method of claim 1, wherein the data comprises a hardware inventory of the client.

4. The method of claim 1, wherein the data comprises a software inventory of the client.

5. The method of claim 1, wherein the data comprises a performance inventory of the client.

6. The method of claim 1, wherein the data comprises a trend at the client.

7. An apparatus comprising:

means for receiving an inventory from a client;

means for selecting an offering based on a plurality of fields in the inventory and a plurality of corresponding thresholds; and

means for sending the offering to the client.

8. The apparatus of claim 7, further comprising:

means for saving a history of the inventory as the inventory changes over time.

9. The apparatus of claim 8, wherein the means for selecting further comprises:

means for comparing a plurality of records in the history.

10. The apparatus of claim 7, wherein the offering comprises an offer for a service.

11. The apparatus of claim 7, wherein the offering comprises an offer for hardware.

12. A signal-bearing medium encoded with instructions, wherein the instructions when executed comprise:

receiving inventory data from a client, wherein the inventory data comprises a plurality of fields;

comparing a subset of the plurality of fields to a plurality of thresholds via a plurality of rules, wherein the plurality of rules specify the subset, the plurality of thresholds, and a plurality of offerings;

selecting one of the plurality of offerings in response to the comparing; and

sending the one of the plurality of offerings to the client.

13. The signal-bearing medium of claim 12, further comprising:

sending an identification of a marketing channel to the client, wherein the marketing channel is to be notified if the offering is selected.

14. The signal-bearing medium of claim 12, wherein the receiving further comprises:

periodically receiving updates to the inventory data from the client.

15. The signal-bearing medium of claim 12, wherein the receiving further comprises:

receiving updates of the inventory data after the occurrence of an event at the client.

16. The signal-bearing medium of claim 15, wherein the event is selected from a group consisting of:

installation of hardware at the client, installation of software at the client, and detection of a performance problem at the client.

17. A server comprising:

a processor; and

a storage device encoded with instructions, wherein the instructions when executed on the processor comprise;

receiving inventory data from a client, wherein the inventory data comprises a plurality of fields,

comparing a subset of the plurality of fields to a plurality of thresholds via a plurality of conditions, and

when the plurality of conditions are met, sending an associated offering and an identification of a marketing channel to the client.

18. The server of claim 17, wherein the subset, the plurality of the thresholds, and the plurality of conditions are specified by a rule that is interpreted by the instructions.

19. The server of claim 17, wherein the subset, the plurality of the thresholds, and the plurality of conditions are specified by a table that is accessed by the instructions.

20. The server of claim 17, wherein marketing channel is to be notified when the offering is selected at the client.

21. The server of claim 17, wherein the receiving further comprises:

periodically receiving updates of the inventory data from the client.