Method and system for interactive advertisement
First Claim
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1. A computerized method for providing interactive advertisement, comprising:
- a) providing a repertoire of incentives;
b) providing a gateway and at least two mini-sites, each including promotional content associated with at least one incentive from among said repertoire of incentives;
c) dynamically monitoring at least consumer'"'"'s activities in respect of selected promotional content in at least one of said mini-sites and providing a rank, and depending upon at least said rank, selectively associating at least one incentive with promotional content.
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Abstract
There is provided a computerized method and system for providing interactive advertisement. A method according to an embodiment of the invention comprising the following stages: providing a repertoire of incentives; providing a gateway and at least two mini-sites, each including promotional content associated with at least one incentive from among the repertoire of incentives; dynamically monitoring at least consumer'"'"'s activities in respect of selected promotional content in at least one of the mini-sites and providing a rank, and depending upon at least the rank, selectively associating at least one incentive with promotional content.
156 Citations
20 Claims
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1. A computerized method for providing interactive advertisement, comprising:
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a) providing a repertoire of incentives;
b) providing a gateway and at least two mini-sites, each including promotional content associated with at least one incentive from among said repertoire of incentives;
c) dynamically monitoring at least consumer'"'"'s activities in respect of selected promotional content in at least one of said mini-sites and providing a rank, and depending upon at least said rank, selectively associating at least one incentive with promotional content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for providing interactive advertisement, comprising:
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a network;
a host computer connected to the network for providing a repertoire of incentives and for providing a gateway and at least two mini-sites, each including promotional content associated with at least one incentive from among said repertoire of incentives;
a consumer computer connected to the network for allowing a consumer performing consumer activities in respect of selected promotional content in at least one of said mini-sites;
a resource management module connectable to said host for dynamically monitoring said consumer'"'"'s activities and providing a rank, and depending upon at least said rank, selectively associating at least one incentive with promotional content.
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- 12. A system according to claim 12 wherein said network including the Internet.
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18. A method for increasing customers'"'"' activities in an interactive advertisement portal for fulfilling a promotional campaigns run by at least two sponsors, comprising:
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(a) providing a first action enabling a repertoire of incentives;
(b) providing a second action enabling at least two mini-sites;
each mini-site including promotional content relating to at least one of said promotional campaigns run by a sponsor, said promotional content being associated with at least one incentive from among said repertoire of incentives;
(c) charging said sponsors for said first action and second action; and
(d) collecting payments from sponsors and based on at least said payments, providing additional monetary incentive and associating said additional monetary incentive with promotional content relating to at least two promotional campaigns. - View Dependent Claims (19)
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20. A method for increasing customers'"'"' activities in an interactive advertisement portal for fulfilling promotional campaigns run by at least one sponsor, comprising:
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(a) providing a plurality of mini-sites in said portal;
each mini-site associated with at least on of said sponsors and campaigns;
mini-site including promotional content associated with at least one incentive from a repertoire of incentives;
(b) charging at least one sponsor for either or both the promotional content and the associated incentive, giving rise to a charge per mini-site;
(c) accumulating said charge per mini-site from selected mini-sites from said plurality of mini-sites, giving rise for a total sum usable for increasing monetary incentives.
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Specification