Method of interactive advertising
First Claim
1. A method of interactive advertising comprising the steps of (a) during a process of entertainment, the entertainment relating to an entertainment event other than an event centered around a shopping experience, performing the steps of:
- (a1) displaying an interactive advertisement for a product or service;
(a2) receiving from an individual participating in the entertainment event data indicating an interest relating to the advertised product or service;
(a3) storing the received data relating to the interactive advertisement for a product or service;
(b) upon near completion of the entertainment event, providing the individual with an indication of the interactively advertised product or service for which an indication of interest was received; and
(c) receiving from the individual further data relating to the interactively advertised product or service.
3 Assignments
0 Petitions
Accused Products
Abstract
A method of interactive advertising is provided, according to which the display of the interactive advertisement does not disturb an entertainment event during which the interactive advertisement is displayed. During a process of entertainment, the entertainment relating to an entertainment event other than an event centered around a shopping experience, an interactive advertisement for a product or service is displayed, and data indicating an interest relating to the advertised product or service are received and stored. Upon near completion of the entertainment event, an individual is provided with an indication of the interactively advertised product or service for which he ro she has expressed an interest. Further data are received from the individual relating to the interactively advertised product or service. In connection with the method for interactive advertising there is also provided a method for selling a product or service within an entertainment environment.
63 Citations
18 Claims
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1. A method of interactive advertising comprising the steps of
(a) during a process of entertainment, the entertainment relating to an entertainment event other than an event centered around a shopping experience, performing the steps of: -
(a1) displaying an interactive advertisement for a product or service;
(a2) receiving from an individual participating in the entertainment event data indicating an interest relating to the advertised product or service;
(a3) storing the received data relating to the interactive advertisement for a product or service;
(b) upon near completion of the entertainment event, providing the individual with an indication of the interactively advertised product or service for which an indication of interest was received; and
(c) receiving from the individual further data relating to the interactively advertised product or service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for selling a product or service within an entertainment environment, the entertainment environment comprising a customer site, a vendor site, and an agency site, comprising the steps of:
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(a) displaying an interactive advertisement for a product or service during the display of an entertainment event within the entertainment environment;
(b) issuing a purchase order for the interactively advertised product or service from the customer site to the vendor site;
(c) paying a charge associated with the purchased product or service from the agency site to the vendor site; and
(d) paying a charge associated with the purchased product or service from the customer site to the agency site. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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Specification