System and method for the distribution of advertising and associated coupons via mobile media platforms

• US 20050239448A1
• Filed: 04/12/2005
• Published: 10/27/2005
• Est. Priority Date: 04/12/2004
• Status: Abandoned Application

• Current Assignee: Anthony J. Bayne
• Original Assignee: Anthony J. Bayne
• Inventors: Bayne, Anthony J.
• Application Number:
  US11/105,171
• Publication Number:
  US 20050239448A1
• Time in Patent Office: Days
• US Class Current: 455/414.300
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 1/021 using combined folding and rotation motions combined with translation movement H04M1/0235
• CPC Class Codes: H04M 1/0214 Foldable telephones, i.e. with body parts pivoting to an open position around an axis parallel to the plane they define in closed position combined with translation movement H04M1/0235
• CPC Class Codes: H04M 1/0247 comprising more than two body parts
• CPC Class Codes: H04M 1/72412 using two-way short-range wireless interfaces
• CPC Class Codes: H04M 1/72457 according to geographic location
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 2215/2026 Wireless network, e.g. GSM, PCS, TACS
• CPC Class Codes: H04M 2215/32 Involving wireless systems
• CPC Class Codes: H04M 2250/16 including more than one display unit
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/24 Accounting or billing

Abstract

A mobile terminal apparatus, systems, and methods for a mobile service provider to deliver advertising content, via a wireless protocol, to a user'"'"'s mobile terminal are provided. The user'"'"'s mobile terminal may be both multimedia and Bluetooth enabled, and may be able to be located by the service provider when it is powered on, so that the advertising content presented may be relevant to the viewer'"'"'s location. When the mobile terminal is presenting advertising content according to the invention, it may simultaneously transmit to other nearby Bluetooth enabled devices, digital coupons that can be used by the recipients for the advertiser'"'"'s products or services. Some embodiments include a mobile terminal having a display that folds into a second orientation, above or alongside the mobile terminal'"'"'s main profile to face outward, so that persons standing by can see the advertising being displayed, as hands-free functionality will be temporarily suspended requiring the user to hold the terminal at his ear to speak. The user may receive incentives (reduced/free minutes, free content, e.g., ring tones, etc.) to use the terminal. Service providers will receive advertising revenues and an effective means to monitor the effectiveness of a mobile advertising campaign. Nearby people may receive information and electronic coupons, and advertisers will receive brand recognition.

Claims

1. A system for measuring the effectiveness of a mobile advertising campaign using a first mobile terminal having a display configured to display data when positioned proximately at the ear of a user, comprising:

a server configured to;

communicate an advertisement to the first mobile terminal for presentation on the display so as to be visible to at least one viewer other than the user;

communicate a coupon to the first mobile terminal for transmission to a second mobile terminal; and

receive data indicative of whether the at least one viewer redeems the coupon; and

a database configured to store data indicative of whether the at least one viewer redeems the coupon.

2. The system of claim 1, wherein the coupon comprises data identifying the user of the first mobile terminal.

3. The system of claim 2, the stored data comprises the data identifying the user.

4. The system of claim 3, wherein storing data indicative of whether the at least one viewer redeems the coupon comprises the data identifying the user.

5. The system of claim 4, wherein storing data indicative of whether the at least one viewer redeems the coupon comprises storing the data identifying the user.

6. The system of claim 1, wherein communicating an advertisement to the first mobile terminal comprises identifying the advertisement based at least in part on the location of the first mobile terminal.

7. The system of claim 1, wherein the server is further configured to:

determine a value for providing the advertisement based at least in part on the location of the mobile terminal;

provide the advertisement based at least in part on the value.

8. The system of claim 7, wherein the value is based in part on the local time at the first mobile terminal.

9. The method of claim 1, wherein providing the advertisement comprises selecting the advertisement.

10. The method of claim 9, wherein the advertisement is selected at least in part based on the location of the mobile terminal.

11. The method of claim 9, wherein the advertisement is selected at least in part based on the day of the week at the location of the mobile terminal.

12. A method of measuring the effectiveness of a mobile advertising campaign using a first mobile terminal having a display configured to display data when positioned proximately to the ear of a user, comprising:

communicating an advertisement to the first mobile terminal for presentation on the display so as to be visible to at least one viewer other than the user;

communicating a coupon to the first mobile terminal for transmission to a second mobile terminal;

receiving an indication of whether the at least one viewer redeems the coupon; and

storing an indication of whether the at least one viewer redeems the coupon.

13. The method of claim 12, wherein the coupon comprises data identifying the user of the first mobile terminal.

14. The method of claim 13, the stored indication comprises the data identifying the user.

15. The method of claim 14, wherein storing an indication of whether the at least one viewer redeems the coupon comprises storing the data identifying the user.

16. The method of claim 12, wherein communicating an advertisement to the first mobile terminal comprises identifying the advertisement based at least in part on the location of the first mobile terminal.

17. The method of claim 12, wherein communicating an advertisement to the first mobile terminal comprises:

determining a value for providing the advertisement based at least in part on the location of the mobile terminal;

providing the advertisement based at least in part on the value.

18. The method of claim 17, wherein the value is based in part on the local time at the first mobile terminal.

19. The method of claim 17, wherein providing the advertisement comprises selecting the advertisement.

20. The method of claim 19, wherein the advertisement is selected at least in part based on the location of the mobile terminal.

21. The method of claim 19, wherein the advertisement is selected at least in part based on the day of the week at the location of the mobile terminal.

22. A method of providing incentives to a user of a mobile terminal, the method comprising:

providing at least one advertisement for display on the mobile terminal;

providing at least one coupon associated with the advertisement to the mobile terminal for communication to other mobile terminals;

storing data indicative of redemption of the at least one coupon; and

providing incentives to the user of the mobile terminal based on the data indicative of redemption.

23. The method of claim 22, further comprising:

determining a value for providing the at least one advertisement based at least in part on the location of the mobile terminal;

providing the at least one advertisement based at least in part on the value.

24. A system for providing incentives to a user of a mobile terminal, the method comprising:

means for providing at least one advertisement for display on the mobile terminal;

means for providing at least one coupon associated with the advertisement to the mobile terminal for communication to other mobile terminals;

means for storing data indicative of redemption of the at least one coupon; and

means for providing incentives to the user of the mobile terminal based on the data indicative of redemption.

25. The system of claim 24, further comprising:

means for determining a value for providing the at least one advertisement based at least in part on the location of the mobile terminal;

means for providing the at least one advertisement based at least in part on the value.