Advertising through digital watermarks

• US 20060004630A1
• Filed: 07/02/2004
• Published: 01/05/2006
• Est. Priority Date: 07/02/2004
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Criddle, Linda, Milstein, David
• Application Number:
  US10/884,447
• Publication Number:
  US 20060004630A1
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0262 during computer stand-by mode
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Various aspects of displaying digital watermark advertisements with display content on a client device is presented. According to one embodiment, in response to a content request from a client device, a content provider obtains a digital advertisement from an ad provider. The content provider combines the digital advertisement with the content and returns it to the client device, such that the digital advertisement is displayed as a digital watermark advertisement to the content on the client device. Digital advertisements may be pre-loaded onto a client device, such as during idle times. A digital advertisement is then selected for display on the display device according to an advertisement selector.

Claims

1. A networked environment for displaying a digital advertisement with content in a client device'"'"'s display area, the networked environment comprising:

a client device having a display area capable of displaying content and a digital advertisement as a digital watermark advertisement;

an ad provider that distributes digital advertisements; and

a content provider communicatively coupled to the client device and to the ad provider, wherein the content provider, in response to a content request from the client device;

combines the requested content with a digital advertisement obtained from the ad provider such that the digital advertisement will be displayed as a digital watermark advertisement with the requested content in the client device'"'"'s display area; and

returns the requested content with the digital advertisement to the client device for display on the client device'"'"'s display area.

2. The networked environment of claim 1, wherein the displayed digital watermark advertisement is an interactive digital watermark advertisement.

3. The networked environment of claim 1, wherein the displayed digital watermark advertisement is a dynamic digital watermark advertisement.

4. The networked environment of claim 3, wherein the displayed digital watermark advertisement is also an interactive digital watermark advertisement.

5. The networked environment of claim 1, wherein the client device'"'"'s display area is the view area of a Web browser running on the client device.

6. The networked environment of claim 1, wherein the client device'"'"'s display area is the content view area of a non-Web browser application running on the client device.

7. The networked environment of claim 1, wherein the content provider combines the requested content with the digital advertisement obtained from the ad provider only if the user of the client device has indicated a willingness to receive digital watermark advertising.

8. A method for displaying content with a digital watermark advertisement on a client device, the method comprising:

obtaining a plurality of digital advertisements and storing them on the client device;

receiving an advertisement selector for selecting one of the plurality of digital advertisements stored on the client device; and

displaying the digital advertisement selected by the advertisement selector on the client device as a digital watermark advertisement with other content displayed on the client device.

9. The method of claim 8, wherein the client device is a mobile phone and wherein the plurality of digital advertisements are obtained from the mobile phone'"'"'s service provider.

10. The method of claim 9, wherein the advertisement selector is received from the service provider.

11. The method of claim 10, wherein the advertisement selector is received from the service provider only if the mobile phone'"'"'s user has indicated a willingness to receive digital advertisements from the service provider.

12. The method of claim 10, wherein the client device receives an advertisement selector from the service provider on a periodic basis.

13. The method of claim 9, wherein the plurality of digital advertisements are obtained from the service provider during the mobile phone'"'"'s idle times.

14. A method for displaying content and a digital advertisement on a client device while maximizing the display area for the content in the client device'"'"'s display area, the method comprising:

obtaining a digital advertisement to be displayed in the display area;

displaying the digital advertisement as a digital watermark advertisement in the display area such that the entire display area is available for displaying content; and

displaying content over the digital watermark advertisement in the display area.

15. The method of claim 14, wherein the client device'"'"'s display area is an Internet browser display area, and wherein the content is obtained from a content provider on the Internet.

16. The method of claim 14, wherein the client device'"'"'s display area is a non-Internet browser display area.

17. The method of claim 16, wherein the client device'"'"'s display area is a displayed menu, and wherein the content displayed over the digital watermark advertisement are the displayed menu'"'"'s items.

18. The method of claim 14 further comprising obtaining a plurality of digital advertisements and storing them on the client device;

and

wherein displaying the digital advertisement as a digital watermark advertisement comprises selecting one of the plurality of digital advertisements stored on the client device and displaying the selected digital advertisement as a digital watermark advertisement in the display area.

19. The method of claim 18, wherein obtaining a plurality of digital advertisements and storing them on the client device comprises obtaining the plurality of digital advertisements and storing them on the client device in a background process running on the client device.

20. The method of claim 18, wherein obtaining a plurality of digital advertisements and storing them on the client device comprises obtaining the plurality of digital advertisements and storing them on the client device during the client device'"'"'s idle times.

21. The method of claim 18, wherein selecting one of the plurality of digital advertisements stored on the client device comprises receiving an advertisement selector corresponding to one of the plurality of digital advertisements stored on the client device, and selecting one of the plurality of digital advertisements stored on the client device according to the advertisement selector.

22. The method of claim 14, wherein the displayed digital watermark advertisement is an interactive digital watermark advertisement.

23. The method of claim 14, wherein the displayed digital watermark advertisement is a dynamic digital watermark advertisement.

24. The method of claim 14, wherein the displayed digital watermark advertisement is a dynamic digital watermark advertisement and an interactive digital watermark advertisement.

25. A method for displaying content and a digital advertisement on a mobile phone device having a display area capable of displaying content and a digital advertisement, the method comprising:

downloading a digital advertisement onto the mobile phone device;

displaying the digital advertisement as a digital watermark advertisement on the mobile phone device'"'"'s display area; and

displaying other content over the digital watermark advertisement on the mobile phone device'"'"'s display area.

26. The method of claim 25 further comprising determining whether the mobile phone device'"'"'s user has indicated a willingness to display digital watermark advertisements on the mobile phone device'"'"'s display area, and downloading the digital advertisement and displaying the digital advertisement as a digital watermark advertisement on the mobile phone device'"'"'s display area only if the mobile phone device'"'"'s user has indicated a willingness to display digital watermark advertisements on the mobile phone device'"'"'s display area.

27. The method of claim 25 further comprising downloading a plurality of digital advertisements;

and

wherein displaying the digital advertisement as a digital watermark advertisement on the mobile phone device'"'"'s display area comprises selecting one of the plurality of digital advertisements and displaying the selected digital advertisement as a digital watermark on the mobile phone device'"'"'s display area.

28. The method of claim 27 further comprising receiving an advertisement selector from the mobile phone device'"'"'s service provider, the advertisement selector corresponding to one of the plurality of digital advertisements stored on the mobile phone device;

and

wherein selecting one of the plurality of digital advertisements comprises selecting one of the plurality of digital advertisements according to the advertisement selector.