Method and system for delivering advertising content to video games based on game events and gamer activity

• US 20060135232A1
• Filed: 12/19/2005
• Published: 06/22/2006
• Est. Priority Date: 12/17/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Willis, Daniel
• Application Number:
  US11/303,969
• Publication Number:
  US 20060135232A1
• Time in Patent Office: Days
• US Class Current: 463/1
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/335 using Internet
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: A63F 2300/407 Data transfer via internet
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/5546 using player registration data, e.g. identification, account, preferences, game history

Abstract

A method for conditional enabling of advertising spots within an advertising enabled game includes receiving data from an advertising enabled game. In particular, the data relates to each of a plurality of actions in isolation performed by a particular gamer while playing the advertising enabled game. Based on the data, a characteristic relevant to advertising is determined for the particular gamer. In dependence upon the determined characteristic content for being displayed to the gamer is selected.

Claims

1. A method for conditional enabling of advertising spots within an advertising enabled game, comprising:

receiving data from an advertising enabled game, the data relating to previous actions performed by a particular gamer while playing the advertising enabled game;

identifying a pattern in the data, the pattern indicative of one of a behavioral tendency and a preference of the particular gamer; and

,

selecting content for being displayed to the particular gamer based upon the identified pattern in the data.

2. A method according to claim 1, wherein the data comprises data relating to each one of a plurality of previous actions in isolation, the plurality of previous actions performed by a particular gamer while playing the advertising enabled game.

3. A method according to claim 2, comprising identifying the pattern in the data based on data relating to a selected subset of the plurality of previous actions.

4. A method according to claim 3, wherein identifying a pattern comprises applying statistical processing to the data relating to a selected subset of the plurality of previous actions.

5. A method according to claim 1, wherein identifying a pattern comprises analyzing the data according to a first process.

6. A method according to claim 5, wherein analyzing is performed at a location remote from a video gaming system on which the advertising enabled game is in execution.

7. A method according to claim 5, wherein the first process is a statistical process.

8. A method according to claim 1, wherein the previous actions include navigating to an advertising spot of the advertising enabled game.

9. A method according to claim 8, wherein the data relating to previous actions includes data indicative of at least one of:

a location of the advertising spot within the game;

an identification of content presented to the gamer by the advertising spot;

the duration of presentation of content to the gamer by the advertising spot;

a real-world local time of presentation of content to the gamer by the advertising spot;

a virtual-world local time of presentation of content to the gamer by the advertising spot;

the number of content presentations the spot has made to the gamer, an interaction event between the gamer and the content delivered by the spot; and

, a game status identifier of the gamer at a time of navigating to the advertising spot.

10. A method according to claim 8, comprising registering an impression served by the advertising spot, and in dependence thereon, retrievably storing data indicative of the impression and a location within the game of the advertising spot.

11. A method according to claim 10, wherein registering an impression served by the advertising spot is performed regardless of whether the advertising spot is populated with a piece of advertising content or a piece of default content.

12. A method according to claim 1, wherein the previous actions include advancing from one level of the advertising enabled game to a next higher level of the advertising enabled game.

13. A method according to claim 1, wherein the previous actions include failure to overcome successfully one of a challenge and an obstacle to advancement within the advertising enabled game.

14. A method according to claim 1, wherein the previous actions include selecting one element of the advertising enabled game in preference to another element of the advertising enabled game.

15. A method according to claim 1, wherein the previous actions include overcoming successfully one of a challenge and an obstacle to advancement within the advertising enabled game.

16. A method according to claim 15, wherein a manner in which the one of a challenge and an obstacle to advancement within the advertising enabled game is overcome successfully is indicative of a style of game play of the gamer.

17. A method according to claim 1, wherein the previous actions include a gamer demonstrating prior knowledge that is derivable from a real world experience.

18. A method according to claim 1, wherein selecting content for being displayed to the particular gamer comprises selecting a piece of advertising content.

19. A method according to claim 18, wherein the piece of advertising content relates to one of a product and a service, and includes one of a coupon, a link to additional content, and information relating to a trial offer for the one of a product and a service.

20. A method according to claim 19, wherein the piece of advertising content is provided in dependence upon the particular gamer having shown an interest in the product or service at an earlier stage of game play.

21. A method according to claim 1, wherein selecting content for being displayed to the particular gamer comprises selecting a piece of advertising content as well as a hint relating to the advertising enabled game.

22. A method according to claim 1, wherein the behavioral tendency of the particular gamer relates to a level of game playing proficiency of the particular gamer.

23. A method according to claim 1, wherein the behavioral tendency of the particular gamer relates to a game playing style of the particular gamer.

24. A method according to claim 1, wherein the preference of the particular gamer is inferred from a choice the gamer made between two mutually exclusive game elements at an earlier stage of game play.

25. A method for conditional enabling of advertising spots within an advertising enabled game, comprising:

providing a package for interacting with an advertising enabled game during a gaming session, the package comprising computer-readable code for gathering and storing information relating to gamer activity during the gaming session;

receiving a transmission of data from the advertising enabled game, the data including the information relating to gamer activity;

analyzing the data according to a processing algorithm;

determining a characteristic of the gamer that is relevant to advertising, the determination based on the analysis; and

,

selecting content for being displayed to the gamer in dependence upon the determined characteristic.

26. A method according to claim 25, wherein the information relating to gamer activity comprises a comprehensive set of metrics relating to a gamer activity pattern during a period of game play.

27. A method according to claim 26, wherein the gamer activity pattern during a period of game play includes a plurality of gamer activities performed in isolation during the period of game play.

28. A method according to claim 27, wherein identifying a pattern in the data is performed based on data relating to a selected subset of the plurality of gamer activities.

29. A method according to claim 28, wherein identifying a pattern comprises applying statistical processing to the data relating to a selected subset of the plurality of gamer activities.

30. A method according to claim 26, wherein the comprehensive set of metrics includes data relating to each one of a plurality of gamer activities performed in isolation during the period of game play.

31. A method according to claim 30, wherein identifying a pattern in the data is performed based on data relating to a selected subset of the plurality of gamer activities.

32. A method according to claim 31, wherein identifying a pattern comprises applying statistical processing to the data relating to a selected subset of the plurality of gamer activities.

33. A method according to claim 26, wherein the gamer activity pattern is defined by a pattern of impressions served by a plurality of advertising spots within the game.

34. A method according to claim 33, wherein the comprehensive set of metrics includes data specific to each impression served during the period of game play.

35. A method according to claim 34, comprising obtaining a reduced set of metrics including data specific to a portion of the impressions served during the period of game play.

36. A method according to claim 33, wherein the comprehensive set of metrics includes location data for each advertising spot of the plurality of advertising spots within the game.

37. A method according to claim 33, wherein the comprehensive set of metrics includes for each impression served, data that is indicative of impression content.

38. A method according to claim 33, wherein the comprehensive set of metrics includes for each impression served, data that is indicative of a duration of the impression.

39. A method according to claim 33, wherein the comprehensive set of metrics includes for each impression served, data that is indicative of a real-world local time of the impression.

40. A method according to claim 33, wherein the comprehensive set of metrics includes for each impression served, data that is indicative of a virtual-world local time of the impression.

41. A method according to claim 33, wherein the comprehensive set of metrics includes for each impression served, data that is indicative of an interaction event between the gamer and the impression content.

42. A method according to claim 33, wherein the comprehensive set of metrics includes for each impression served, data that is indicative of a game status identifier of the gamer at the time the impression is served.

43. A method for conditional enabling of advertising spots within an advertising enabled game, comprising:

initiating an advertising enabled game on an online enabled platform;

during a period of game play, gathering information relating to an outcome of an event within the advertising enabled game, the outcome influenced by the way in which a particular gamer interacts with an element of the advertising enabled game;

at a time, providing the gathered information to a server for analysis;

using a processing algorithm of the server, analyzing the gathered information to determine a characteristic of the particular gamer that is relevant to advertising; and

,

selecting content for being displayed to the particular gamer in dependence upon the determined characteristic.

44. A method according to claim 43, wherein the event within the advertising enabled game comprises navigating to an advertising spot of the advertising enabled game such that an impression is served.

45. A method according to claim 44, wherein the rate at which the gamer moves past the advertising spot in the game influences the outcome of the event in terms of the duration of the impression.

46. A method according to claim 43, wherein the event within the advertising enabled game comprises encountering one of a challenge and an obstacle to advancement within the advertising enabled game.

47. A method according to claim 43, wherein the event within the advertising enabled game comprises being presented with a choice of selecting one element of the advertising enabled game in preference to another element of the advertising enabled game.

48. A method according to claim 43, wherein selecting content for being displayed to the particular gamer comprises selecting a piece of advertising content.

49. A method according to claim 48, wherein the piece of advertising content relates to one of a product and a service, and includes one of a coupon, a link to additional content, and information relating to a trial offer for the one of a product and a service.

50. A method according to claim 49, wherein the piece of advertising content is provided in dependence upon the particular gamer having shown an interest in the product or service at an earlier stage of game play.

51. A method according to claim 43, wherein selecting content for being displayed to the particular gamer comprises selecting a piece of advertising content as well as a hint relating to the advertising enabled game.

52. A method for conditional enabling of advertising spots within an advertising enabled game, comprising:

receiving data from an advertising enabled game, the data relating to each of a plurality of actions in isolation performed by a particular gamer while playing the advertising enabled game;

based on the data, determining a characteristic relevant to advertising for the particular gamer; and

,

selecting content for being displayed to the gamer in dependence upon the determined characteristic.

53. A method according to claim 52, wherein determining a characteristic is performed by applying statistical processing to the data.

54. A method according to claim 52, comprising selecting a subset of the data including data relating to selected ones of the plurality of actions in isolation.

55. A method according to claim 54, wherein the subset of data is selected according to an action type.