Interactive opt-in-messaging

• US 20060258380A1
• Filed: 12/08/2005
• Published: 11/16/2006
• Est. Priority Date: 05/16/2005
• Status: Abandoned Application

• Current Assignee: KSL Media, Inc. (Interpublic Group of Cos., Inc.)
• Original Assignee: KSL Media, Inc. (Interpublic Group of Cos., Inc.)
• Inventors: Liebowitz, Kai, Sklaver, David, Liebowitz, Tyler
• Application Number:
  US11/298,109
• Publication Number:
  US 20060258380A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04W 4/14 Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

Abstract

There are disclosed processes and systems for interactive opt-in messaging. A mobile phone user may enroll in a content delivery service at the invitation of a broadcast program. A content program may then be delivered to the mobile phone. The content program may include a series of messages having interest content and solicitation content. The solicitation content may include a solicitor phone number. A user of the mobile phone may respond to the solicitation content from the mobile phone without having to re-key the solicitor phone number.

Claims

1. A method of interactive opt-in messaging for receiving content on a communications device, the method comprising:

a user requesting enrollment using IVR in a content delivery service for receiving messages in one or more areas of user interest on the communications device receiving a series of messages in the communications device having related user-perceivable content, at least some of the messages comprising

interest content comprising user-perceivable content corresponding to the one or more areas of interest

solicitation content comprising a user-perceivable solicitation and a solicitor phone number

the user responding to one of the solicitations from the communications device by initiating a phone call to the solicitor phone number from the solicitation without the user separately keying in the solicitor phone number.

2. The method of interactive opt-in messaging for receiving content on a communications device of claim 1 further comprising

the user receiving an acknowledgement

the user responding to the request with a confirmation of enrollment.

3. The method of interactive opt-in messaging for receiving content on a communications device of claim 1 wherein the solicitation content of at least one message includes a prompt to which the user can respond directly from the communications device.

4. The method of interactive opt-in messaging for receiving content on a communications device of claim 1 wherein all messages include the interest content and the solicitation content.

5. The method of interactive opt-in messaging for receiving content on a mobile communications device of claim 1 wherein the user-perceivable solicitation content is distinct from the interest content.

6. The method of interactive opt-in messaging for receiving content on a communications device of claim 1 wherein enrolling includes providing a phone number of the communications device.

7. The method of interactive opt-in messaging for receiving content on a communications device of claim 1 wherein the plurality of messages have interest content which altogether form a serial program selected from the group comprising a quiz, a contest, a poll, a survey and a story.

8. The method of interactive opt-in messaging for receiving content on a communications device of claim 1 wherein the communications device is selected from the group comprising a cellular phone, a wireless VoIP phone, a desktop computer and a PDA.

9. A method of interactive opt-in messaging for delivering content, the method comprising:

inviting audience members of a broadcast program to enroll in a content delivery service for receiving a content program relating to an area of interest

enrolling plural audience members in the content delivery service using interactive voice response, including receiving respective addresses of communications devices for the audience members

operating the content program comprising

sending a series of messages having related user-perceivable content to the users'"'"' communications devices, at least some of the messages comprising

interest content comprising user-perceivable content relating to the area of interest

solicitation content comprising

a user-perceivable solicitation unrelated to the area of interest

an electronic address for contacting a solicitor with respect to the solicitation.

10. The method of interactive opt-in messaging for delivering content of claim 9 further comprising

sending enrollment acknowledgements to the audience members

receiving a confirmation of enrollment from the audience members.

11. The method of interactive opt-in messaging for delivering content of claim 9 wherein the interest content of at least one message includes a prompt to which the users can respond directly from their communications devices.

12. The method of interactive opt-in messaging for delivering content of claim 9 wherein at least some of the messages are customized based upon information about the enrolled audience members.

13. The method of interactive opt-in messaging for delivering content of claim 9 wherein all messages include interest content and solicitation content.

14. The method of interactive opt-in messaging for delivering content of claim 9 wherein the user-perceivable solicitation content is distinct from the interest content.

15. The method of interactive opt-in messaging for delivering content of claim 9 wherein the addresses of communications devices for the audience members comprise phone numbers.

16. The method of interactive opt-in messaging for delivering content of claim 9 wherein the plurality of messages have interest content which altogether form a serial program selected from the group comprising a quiz, a contest, a poll and a story.

17. An interactive opt-in messaging system for delivering content, the system comprising:

at least one processor

at least one memory

wherein the processor and the memory comprise circuits and software for

inviting audience members of a broadcast program to enroll in a content delivery service for receiving a content program relating to an area of interest

enrolling plural audience members in the content delivery service using interactive voice response, including receiving respective addresses of communications devices for the audience members

operating the content program comprising

sending a series of related messages to the users'"'"' communications devices, at least some of the messages comprising

interest content comprising user-perceivable content relating to the area of interest

solicitation content comprising

 

a user-perceivable solicitation unrelated to the area of interest

 

an electronic address for contacting a solicitor with respect to the solicitation.

18. The interactive opt-in messaging system for delivering content of claim 17 further comprising circuits and software for

sending enrollment acknowledgements to the audience members

receiving a confirmation of enrollment from the audience members.

19. The interactive opt-in messaging system for delivering content of claim 17 wherein the interest content of at least one message includes a prompt to which the users can respond directly from their communications devices.

20. The interactive opt-in messaging system for delivering content of claim 17 further comprising circuits and software for customizing at least some of the messages based upon information about the enrolled audience members.

21. The interactive opt-in messaging system for delivering content of claim 17 wherein all messages include interest content and solicitation content.

22. The interactive opt-in messaging system for delivering content of claim 17 wherein the user-perceivable solicitation content is distinct from the interest content.

23. The interactive opt-in messaging system for delivering content of claim 17 wherein the addresses of communications devices for the audience members comprise phone numbers.

24. The interactive opt-in messaging system for delivering content of claim 17 wherein the plurality of messages have interest content which altogether form a serial program selected from the group comprising a quiz, a contest, a poll and a story.

25. A communications device for receiving content, the communications device comprising:

a processor

a memory coupled with the processor

a storage medium having instructions stored thereon which when executed cause the communications device to perform actions comprising

requesting enrollment using IVR of the communications device in a content delivery service for receiving messages in one or more areas of user interest

receiving a series of related messages, at least some of the messages comprising

interest content comprising user-perceivable content corresponding to the one or more areas of interest solicitation content comprising a user-perceivable solicitation and a solicitor phone number

permitting the user to respond to the solicitations by initiating a phone call to the solicitor phone number from the solicitation without the user separately keying in the solicitor phone number.

26. The communications device for receiving content of claim 25, wherein the communications device is to perform actions further comprising

receiving an acknowledgement

responding to the request with a confirmation of enrollment.

27. The communications device for receiving content of claim 25 wherein requesting enrollment includes providing a phone number of the communications device.

28. The communications device for receiving content of claim 25 wherein the communications device is selected from the group comprising a cellular phone, a wireless VoIP phone, a desktop computer and a PDA.