Voting and headend insertion model for targeting content in a broadcast network
First Claim
1. A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of:
- receiving signals from a plurality of customer premise equipment devices (CPEs) via a broadcast network interface;
based on the signals, selecting assets from a collection of available assets; and
inserting at least a portion of selected assets into a content stream of the broadcast network.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.
237 Citations
72 Claims
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1. A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of:
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receiving signals from a plurality of customer premise equipment devices (CPEs) via a broadcast network interface;
based on the signals, selecting assets from a collection of available assets; and
inserting at least a portion of selected assets into a content stream of the broadcast network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20-32. -32. (canceled)
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33. A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of:
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generating information corresponding to a collection of available assets;
broadcasting the information over a broadcast network, wherein the information is receivable by a plurality of customer premise equipment devices (CPEs) via the broadcast network;
receiving response signals via the broadcast network, the response signals originating from at least a portion of the CPEs; and
selecting assets from the collection of available assets based on the response signals. - View Dependent Claims (34, 35)
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36-46. -46. (canceled)
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47. A system for use in connection with delivery of selected content to users of a broadcast network, wherein the broadcast network primarily involves synchronized distribution of broadcast content to multiple users, the system comprising:
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a content selection processor operative to;
process signals originating from customer premise equipment devices (CPEs) of users of the broadcast network; and
select assets based at least in part on the processed signals;
an interface to a repository of available assets, wherein the content selection processor selects assets from the available assets;
an inserter for inserting selected assets into a content stream of the broadcast network; and
a network interface for broadcasting the content stream. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56)
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57-64. -64. (canceled)
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65. A system that delivers content to users of a broadcast network, said broadcast network primarily involving synchronized distribution of the content to multiple users, said system comprising:
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a content selection processor that processes votes from customer premises equipment of said users for dissemination of assets via said equipment; and
a content synchronizer that, when directed by the content selection processor, delivers selected ones of the assets. - View Dependent Claims (66, 67, 68, 69, 70, 71, 72)
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Specification