METHOD FOR PROVIDING ADVERTISING CONTENT TO AN INTERNET USER BASED ON THE USER'S DEMONSTRATED CONTENT PREFERENCES
First Claim
1. A method of tracking and publishing categorical user interest data, based on computer user behavior observed by a server coupled in communication with the user'"'"'s computer, the method including:
- responsive to a user navigating with a browser to a first content site, receiving one or more categorical navigation history cookies;
categorizing the first content site into one or more subject categories (from a multiplicity of subject categories) and a sponsorship status (as hosting sponsored content or as navigation to sponsored content);
updating the categorical navigation history cookies to log by subject category and sponsorship status the user navigation to the first content site; and
sending to the user'"'"'s browser the updated categorical navigation history cookies for persistent storage on the user'"'"'s computer.
5 Assignments
0 Petitions
Accused Products
Abstract
A method of tracking and publishing categorical user interest data, based on computer user behavior observed by a server coupled in communication with the user'"'"'s computer. The method includes, as a first step, responsive to a user navigating with a browser to a first content site, receiving one or more categorical navigation history cookies. The next step constitutes categorizing the first content site into one or more subject categories (from a multiplicity of subject categories) and a sponsorship status (as hosting sponsored content or as navigation to sponsored content), which is followed by updating the categorical navigation history cookies to log by subject category and sponsorship status the user navigation to the first content site. The final step is sending to the user'"'"'s browser the updated categorical navigation history cookies for persistent storage on the user'"'"'s computer.
146 Citations
17 Claims
-
1. A method of tracking and publishing categorical user interest data, based on computer user behavior observed by a server coupled in communication with the user'"'"'s computer, the method including:
-
responsive to a user navigating with a browser to a first content site, receiving one or more categorical navigation history cookies;
categorizing the first content site into one or more subject categories (from a multiplicity of subject categories) and a sponsorship status (as hosting sponsored content or as navigation to sponsored content);
updating the categorical navigation history cookies to log by subject category and sponsorship status the user navigation to the first content site; and
sending to the user'"'"'s browser the updated categorical navigation history cookies for persistent storage on the user'"'"'s computer. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A method of tracking and publishing categorical user interest data, based on computer user behavior observed by a server coupled in communication with the user'"'"'s computer, the method including:
-
a user navigating with a browser to a first content site and transmitting one or more categorical navigation history cookies; and
the browser receiving one or more updated categorical navigation history cookies for persistent storage on the user'"'"'s computer, wherein the updated cookies reflect categorization of the first content site into one or more subject categories (from a multiplicity of subject categories) and a sponsorship status (as hosting sponsored content or as navigation to sponsored content) and log by subject category and sponsorship status the user navigation to the first content site. - View Dependent Claims (9, 10, 11, 12)
-
-
13. A computer-implemented method of automatically categorizing sponsored content based on observed user behavior, the method including:
-
receiving from a user who has navigated to a first content site one or more categorical navigation history cookies that include at least frequency or recency metrics for subject categories of content viewed by the user;
sending sponsored content to the user for display and recording at least part of the categorical navigation history cookies for the user, associating the recording with a sponsored content identifier;
repeating the receiving, sending and recording actions for a multiplicity of users who navigate to the first and additional content sites;
sometimes, receiving from the user a response to the sponsored content that requests further information and also receiving the categorical navigation history cookies;
recording at least part of the categorical navigation history cookies, associating the recording with the sponsored content identifier;
after reaching at least a threshold of user responses to the sponsored content, analyzing the recorded categorical navigation history cookies to determine navigation history characteristics useful to predict one or more subject categories in which the sponsored content evokes user response. - View Dependent Claims (14, 15, 16, 17)
-
Specification