Distribution of content
First Claim
Patent Images
1. A method comprising:
- enabling a publisher of digital content items to select a digital content item to offer to another party as an offer;
enabling the publisher to define terms under which the other party may present the digital content item to end users;
enabling a publisher to receive a request from the other party to permit the other party to present the digital content item to a user, the request including a location of a presentation context to which the request applies; and
enabling the publisher to respond to the request.
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Abstract
Among other things, a publisher of digital content items is enabled to select a digital content item to offer to another party who will present it to users. The publisher defines terms under which the other party may present the digital content item to the users and receives a request from the other party to permit the other party to present the digital content item to the users. The request includes a location of a presentation context to which the request applies. The publisher is enabled to respond to the request.
629 Citations
26 Claims
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1. A method comprising:
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enabling a publisher of digital content items to select a digital content item to offer to another party as an offer;
enabling the publisher to define terms under which the other party may present the digital content item to end users;
enabling a publisher to receive a request from the other party to permit the other party to present the digital content item to a user, the request including a location of a presentation context to which the request applies; and
enabling the publisher to respond to the request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method comprising
enabling a publisher, through a user interface of an integrated application, to (a) identify items of digital content to be published, (b) define packages of items of the digital content to be made available to third parties for distribution, (c) define audio-visual contexts in which the packages of digital content may be presented to end users, (b) define terms under which the packages may be distributed, (d) make arrangements with the third parties for distribution of the packages to end users in accordance with the defined contexts and the defined terms, (e) publish the packages through a central server to the third parties, and (f) review historical and financial information about distributions of the packages.
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25. A method comprising
through a user interface of an integrated application, enabling a party (a) to receive information from publishers about digital content items that are available for use by the party in presentations to users, (b) to define presentation contexts in which the party would present the digital content items to users, and (c) to request of the publishers permission to present the digital content items to users in accordance with the defined presentation contexts.
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26. A method comprising
on a server that is accessible through a network to publishers and other parties, maintaining a database of information about offers by the publishers to the other parties of digital content items to be presented by other parties to users, and enabling the publishers and other parties, by communication through the network with the server, to interact with respect to the terms of the offers, information about the interaction being stored in the database.
Specification