Systems and Methods For Media Planning, Ad Production, and Ad Placement

• US 20070073583A1
• Filed: 08/24/2006
• Published: 03/29/2007
• Est. Priority Date: 08/26/2005
• Status: Abandoned Application

• Current Assignee: Spot Runner, Inc.
• Original Assignee: Spot Runner, Inc.
• Inventors: Metral, Max, Grouf, Nicholas, Waxman, David, Granbery, John, Rorvik, Svein, Liberman, Lucy
• Application Number:
  US11/467,085
• Publication Number:
  US 20070073583A1
• Time in Patent Office: Days
• US Class Current: 705/14.480
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and systems for providing a media plan for an advertiser. The approach may include storing rate card information of a plurality of media properties; storing information regarding audience reached by the media properties; storing information regarding the advertiser; generating a media plan based on the rate card information, information regarding audience, and the information regarding the advertiser; and presenting the plan to the advertiser for purchase. The media plan may include items such as: a set of media properties upon which advertisements will run; ranges of dates upon which the advertisements will run; parts of day at which the advertisements will run; and number of times the advertisements will run.

Claims

1. A method of providing a media plan for an advertiser comprising:

storing rate card information of a plurality of media properties;

storing information regarding audience reached by the media properties;

storing information regarding the advertiser;

generating a media plan based on the rate card information, information regarding audience, and the information regarding the advertiser; and

presenting the plan to the advertiser for purchase.

2. The method of claim 1, wherein the media plan includes:

a set of media properties upon which advertisements will run;

ranges of dates upon which the advertisements will run;

parts of day at which the advertisements will run; and

number of times the advertisements will run.

3. The method of claim 1, wherein the media plan includes an estimated number of viewers of a specific demographic.

4. The method of claim 1, wherein the media plan includes an estimated number of viewers of a specific psychographic.

5. The method of claim 1, including transmitting orders to third parties to run advertisements in the plan.

6. The method of claim 1, wherein the information regarding audience includes internally generated information, not obtained from an outside provider of audience information.

7. The method of claim 1, wherein the information regarding audience includes information regarding at least one of the following for the audience of the respective media:

demographics;

lifestyle;

leisure interests;

use of technology;

brand preferences;

amounts spent on different products and services;

Nielsen ratings;

information based on U.S. Census Data; and

location.

8. The method of claim 1, including:

receiving an objective from the advertiser; and

determining a media mix for the media plan based on the objective.

9. The method of claim 1, including:

receiving an objective from the advertiser; and

determining an optimal cost for the media plan based on the objective.

10. The method of claim 1, including:

receiving an objective from the advertiser; and

determining an optimal number of spots to use for the media plan based on the objective.

11. The method of claim 1, including ranking media properties based on ratings.

12. The method of claim 1, including ranking media properties based on price.

13. The method of claim 1, including ranking media properties based on the advertiser'"'"'s objective.

14. The method of claim 1, including ranking media properties based on relevancy to a target audience.

15. The method of claim 1, including forecasting ratings for total audience and each target demographic applicable to the media plan.

16. The method of claim 1, wherein each target demographic is a gender and age group included in the demographics for the media plan.

17. The method of claim 1, wherein the information regarding audience is based on household characteristics.

18. The method of claim 1, including obtaining credit card information from the advertiser, storing the credit card information, and charging the purchase price for the media plan to the credit card account corresponding to the stored credit card information.

19. The method of claim 1, including:

storing rules regarding the format for submitting orders to respective media properties; and

submitting the media plan to at least one media property in accordance with its rules.

20. The method of claim 1, including obtaining a budget from the advertiser and generating the media plan in part based on the budget.

21. A method of providing a media plan for an advertiser comprising:

in advance of receiving an advertiser'"'"'s request for a media plan, specifying cost of advertising at a plurality of media properties;

obtaining ratings of the media properties;

receiving from the advertiser an audience to which the media plan is targeted;

generating a media plan based on the cost, ratings, audience, and location; and

presenting the plan to the advertiser.

22. The method of claim 21, wherein location comprises neighborhood.

23. The method of claim 21, wherein location comprises DMA.

24. The method of claim 21, wherein location comprises greater metropolitan area.

25. The method of claim 21, wherein location comprises city.

26. The method of claim 21, wherein location comprises continent.

27. A system for providing a media plan for an advertiser comprising:

a database of rate cards of a plurality of media properties;

a database of information regarding performance of the media properties for respective target markets;

an interface that prompts an advertiser for information regarding at least an audience targeted by the advertiser;

logic that generates a media plan based on the rate card, information regarding performance, the audience and the budget; and

an interface that presents the plan to the advertiser for purchase.

28. The system of claim 27 wherein the interface obtains a budget from the advertiser.

29. A method for providing a media plan for an advertiser comprising:

receiving location data from the advertiser and, based on the location information and a database that associates location information, determining available markets;

receiving market selection from the advertiser and, based on a database including rate cards of media properties, determining viable media properties;

receiving selection of business category or target market, performing category matching, and determining a custom network hierarchy; and

receiving campaign parameters and, based on the campaign parameters, generating a media plan.

30. The method of claim 29, including evaluating, in a computer program, networks, number of spots, day parts, schedule, location, reach, frequency and cost and determining a plan based on rules in a media buying rule database.

31. The method of claim 29, wherein the campaign parameters include budget.

32. The method of claim 29, wherein the campaign parameters include media objectives.

33. The method of claim 29, wherein the campaign parameters include media schedule.

34. The method of claim 29, including receiving approval and purchase information.

35. The method of claim 29, including allowing the advertiser to edit the media plan.

36. The method of claim 29, including:

storing the media plan in a database for the advertiser;

allowing the advertiser to view a list of saved plans; and

displaying a plan selected by the advertiser.

37. The method of claim 29, including:

allowing the advertiser to view a list of saved plans;

displaying a plan selected by the advertiser;

displaying campaigns including campaigns in progress for the advertiser; and

displaying history for the advertiser.

38. The method of claim 29, including successively checking available networks, determining remaining available budget until budget is exhausted, and including the networks in the plan if budget is available.

39. The method of claim 29, including storing payment information for the advertiser in a database and using the payment information to charge the advertiser.

40. An electronic media system comprising:

a web server that provides a web site to act as an interface for advertiser customers and receives a request from a web page from an advertiser for a media plan for the advertiser;

a media buying rules database that stores information regarding format for advertisements and manner of submitting advertisements for respective media properties;

a media placement database that associates location information with available markets;

an advertiser information database that stores information associated with respective advertisers;

logic that uses the media placement database to determine available markets for respective locations;

logic that generates a media plan based on data from media placement database and advertiser information database; and

logic that submits advertisements in the media plan to a media property in accordance with the format and manner of submitting advertisement as provided in the media buying rules database.

41. The system of claim 40, including a database of templates of at least components of advertisements.

42. The system of claim 40, including logic that receives from the advertiser a selection of a template from the list of the subset of the set of templates and prompts the advertiser to provide input to create a customized advertisement based on the selected template.

43. The system of claim 40, including logic that includes the customized advertisement in the media plan and submits the customized advertisement to a media property.

44. The system of claim 40, including receiving an advertisement from the advertiser to include in the media plan.

45. A method of serving an advertiser comprising:

storing information regarding a plurality of media properties;

storing information regarding audience reached by the media properties;

storing information regarding the advertiser;

generating a media plan based on the rate card information, information regarding audience, and the information regarding the advertiser;

storing a set of templates of at least components of advertisements, the templates defining a set of media objects;

based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of templates of at least components of advertisements;

receiving from the advertiser a selection of a template from the list of the subset of the set of templates;

prompting the advertiser to provide input to create a customized advertisement based on the selected template; and

creating a customized advertisement from the selected template and the input provided by the advertiser.

46. The method of claim 45, including, based on the information related to the advertiser, presenting to the advertiser, over the computer network, a list of a subset of the set of templates of at least components of advertisements;

and

playing the template that the advertiser selected, without custom information from the advertiser.