Method of tracking price, product and promotional marketing communications at the primary, secondary and tertiary level
First Claim
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1. A method for analyzing marketing communication effectiveness comprising:
- providing a marketing communication with identification information, price information and product information for a primary product and a secondary product;
linking an order with the marketing communication via the marketing communication identification information; and
, determining, via a marketing communication system, marketing communication effectiveness for the primary product and the secondary product based upon the linking.
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Abstract
A method of tracking price, product and promotional marketing communications at a plurality of levels is disclosed. The method includes providing a marketing communication with identification information, price information and product information for a primary product and a secondary product; linking an order with the marketing communication via the marketing communication identification information; and, determining, via a marketing communication system, marketing communication effectiveness for the primary product and the secondary product based upon the linking.
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20 Claims
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1. A method for analyzing marketing communication effectiveness comprising:
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providing a marketing communication with identification information, price information and product information for a primary product and a secondary product;
linking an order with the marketing communication via the marketing communication identification information; and
,determining, via a marketing communication system, marketing communication effectiveness for the primary product and the secondary product based upon the linking. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus for analyzing marketing communication effectiveness of a marketing communication having identification information, price information and product information for a primary product and a secondary product, the apparatus comprising:
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means for linking an order with the marketing communication via the marketing communication identification information; and
,means for determining, via a marketing communication system, marketing communication effectiveness for the primary product and the secondary product based upon the linking. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification