Customizing RSS content for use over a network

• US 20070100959A1
• Filed: 10/28/2005
• Published: 05/03/2007
• Est. Priority Date: 10/28/2005
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Cook, Michael, Pandey, Kamlesh, Matzanas, Sotirios, Eichstaedt, Matthias, Ludwig, Ronald, Swales, Stephen, Prishtina, Adam, Chen, Yunzhong
• Application Number:
  US11/262,287
• Publication Number:
  US 20070100959A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

A system, apparatus, and method are directed to managing customization of a subscription and/or an alert for an RSS feed over a network. An RSS Content Source (RCS) may provide feed templates that may be used to modify a subscription interface. The RCS may further provide additional feed templates that are useable to modify an RSS alert and/or the RSS content. Moreover, a RSS subscription service provider may also provide one or more feed templates. The feed templates may include co-branding information, advertisements, related RSS feeds, services related to the RCS'"'"'s business, products available from the RCS, or the like. The feed templates may further change a look and feel of a subscription interface, and/or RSS alert to enhance subscriber loyalty, and improve business opportunities. In one embodiment, the feed templates include material that may change based, in part, on a subscriber'"'"'s behavior.

Claims

1. A system for managing RSS content over a network, comprising:

an RSS feed template component that is configured to store RSS feed templates;

a subscription component that is in communication with the RSS feed template and is operative to perform actions, comprising;

providing an RSS subscription interface;

receiving an input based, in part, on the RSS subscription interface; and

an RSS delivery component that is in communication with the RSS feed template and subscription component and is operative to perform actions, comprising;

employing an RSS feed template to customize content of an RSS feed based on the input received by the subscription component; and

sending the customized RSS feed to a client device.

2. The system of claim 1, wherein the RSS feed template further comprises at least one of a brand, an advertisement, a graphic, or a link.

3. The system of claim 1, wherein the RSS feed template is obtained from least one of an RSS content source provider, an RSS subscription service provider, or a third party.

4. The system of claim 1, the actions of the RSS delivery component further comprising:

receiving revenue based on the customization of the RSS feed.

5. The system of claim 1, wherein the RSS subscription interface is further customized using another RSS feed template.

6. A method of managing RSS content over a network, comprising:

employing a first RSS feed template to customize an RSS subscription interface;

receiving an input based, in part, on the first RSS feed template;

employing a second RSS feed template to customize content of an RSS feed based on the input; and

sending the customized RSS feed to a client device.

7. The method of claim 6, wherein at least one RSS feed template is provided by at least one of an RSS content source provider, an RSS subscription service provider, or a third party.

8. The method of claim 6, further comprising

receiving revenue based on at least one RSS feed template.

9. The method of claim 6, further comprising:

employing a third RSS feed template to customize an RSS alert;

sending the customized RSS alert to a client device;

receiving another input based in part on the customized RSS alert; and

customizing another RSS feed using a fourth RSS feed template based, in part, on the other input.

10. The method of claim 6, wherein at least one of the RSS feed or the RSS subscription interface is further customized based on a characteristic of the client device.

11. The method of claim 6, wherein a modulated data signal is configured to include program instructions for performing the method of claim 6.

12. A server that is configured to manage RSS content over a network, comprising:

a transceiver for receiving and for sending information over the network; and

program code that is operative to perform actions comprising;

employing an RSS feed template to customize an RSS subscription interface;

receiving an input based, in part, on the RSS feed template;

employing another RSS feed template to customize content of an RSS feed based on the input; and

sending the customized RSS feed to a client device.

13. The server of claim 12, wherein the RSS feed is associated with at least one of a blog, news source, educational institution, legal institution, a business, financial institution, or a sport.

14. The server of claim 12, wherein at least one billing account is charged based on usage of at least one RSS feed template.

15. The server of claim 12, wherein at least one RSS feed template further comprises at least one of a brand, an advertisement, a graphic, picture, movie, or a link.

16. The server of claim 12, wherein at least one RSS feed template is provided by at least one of an RSS content source provider, an RSS subscription service provider, or a third party.

17. A client that is operative for managing an RSS message over a network, comprising:

providing an input based, in part, on an RSS subscription interface; and

receiving a customized RSS feed, wherein the content of the RSS feed is customized using an RSS feed template and is further based, in part, on the provided input.

18. The client of claim 17, wherein providing the input results in revenue from at least one account associated with a source of the RSS feed template.

19. The client of claim 17, wherein receiving the customized RSS feed further comprises the RSS feed template being located within the RSS feed on at least one of a side bar, a top bar, or a bottom bar location.

20. The client of claim 17, wherein at least a portion of the RSS feed template includes dynamic content.

21. The client of claim 17, wherein the RSS feed template comprises at least one of a brand, an advertisement, a graphic, picture, movie, or a link.

22. The client of claim 17, wherein the RSS feed template is provided by at least one of an RSS content source provider, an RSS subscription service provider, or a third party.

23. A processor readable medium that includes data, wherein the execution of the data provides for the management of RSS content over a network by enabling actions, comprising:

receiving an input based, in part, on an RSS subscription interface;

employing an RSS message template to customize content of an RSS feed based on the input; and

sending the customized RSS message to a client device.

24. The processor readable medium of claim 23, wherein the RSS message further comprises at least one of an RSS feed, or an RSS alert.

25. The processor readable medium of claim 23, wherein at least one billing account is charged based, in part, on at least one RSS feed template.