MARKETING METHOD

• US 20070123225A1
• Filed: 05/23/2006
• Published: 05/31/2007
• Est. Priority Date: 11/25/2005
• Status: Active Grant

• Current Assignee: Northmobile Tech LLC
• Original Assignee: Ian Smith, Paul Edwards
• Inventors: Edwards, Paul, Smith, Ian
• Granted Patent: US 7,805,130 B2
• Time in Patent Office: Days
• US Class Current: 455/414.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A server implements a marketing method. The server may receive a wireless call or message originating at a given facility and return a menu of choices particular to that facility. On receiving a choice selected from said menu, the server may return one or more messages with information particular to a part of said given facility. The information may be a marketing incentive, marketing information, or a promotion.

Claims

1. A marketing method comprising, at a server:

receiving a wireless call or message originating at a given facility;

returning a menu of choices particular to that facility;

on receiving a choice selected from said menu, returning one or more messages with information particular to a part of said given facility.

2. The method of claim 1 wherein said information is a marketing incentive, marketing information, or a promotion.

3. The method of claim 1 wherein said information is a promotional code.

4. The method of claim 2 wherein said receiving a wireless call or message originating at a given facility comprises receiving said call or message with an associated geographic indication.

5. The method of claim 4 wherein said geographic indication is a GPS location indicator.

6. The method of claim 4 wherein said geographic indication is a cell sector identifier.

7. The method of claim 2 wherein said facility is shopping facility and said information is a marketing incentive from at least one store in said shopping facility.

8. The method of claim 2 further comprising, subsequent to said returning said one or more messages, receiving updated message content for at least one of said one or more messages.

9. The method of claim 8 further comprising storing at least one updated message based on said message content.

10. The method of claim 9 wherein said updated message replaces one of said one or more messages.

11. The method of claim 8 further comprising returning said at least one updated message.

12. The method of claim 8 further comprising returning said at least one updated message if a time between said receiving a choice selected from said menu and said receiving updated message content is less than a pre-determined time.

13. The method of claim 2 wherein said receiving a wireless call or message comprises receiving a short messaging service message.

14. The method of claim 2 wherein said receiving a wireless call or message comprises receiving a wireless cellular telephone call.

15. The method of claim 14 wherein said wireless cellular telephone call is made to a destination number terminated at said server and wherein said server terminates a plurality of destination numbers and wherein said facility is identified by said destination number.

16. The method of claim 7 wherein said menu of choices comprises a list of retail verticals.

17. The method of claim 3 wherein said promotional code is time limited.

18. A marketing method comprising, at a server:

receiving an indication of a cell phone being geographically in a given facility,

returning to said cell phone a menu of choices particular to that facility;

on receiving a choice selected from said menu, returning a message with information particular to a part of said given facility.

20. The computer readable medium of claim 18 wherein said information is a marketing incentive, marketing information, or a promotion.

19. A computer readable medium containing computer executable instructions which, when executed by a processor of a server cause said server to:

on receiving a wireless call or message originating at a given facility, returning a menu of choices particular to that facility;

on receiving a choice selected from said menu, returning one or more messages with information particular to a part of said given facility.