Fraud detection in web-based advertising
First Claim
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1. A method for detecting fraudulent advertising transactions over a network, the method comprising:
- receiving first advertising information from a first advertiser, the first advertising information including a first plurality of keywords and first advertising text;
identifying second advertising information received from a second advertiser, the second advertising information including a second plurality of keywords and second advertising text, wherein the second plurality of keywords includes more than a first threshold number of keywords also in the first plurality of keywords, and the second advertising text includes more than a second threshold amount of text also in the first advertising text; and
determining that the first advertiser and the second advertiser are the same advertiser.
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Abstract
Attributes of new account information and advertising campaigns for advertisers are evaluated by a fraud detection engine of a fraud system and a fraud score is augmented where fraud is suspected. The fraud detection engine evaluates the attributes of the advertising campaign, including attributes such as bid amount, maximum cost per day, average bid, and keyword selection.
185 Citations
11 Claims
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1. A method for detecting fraudulent advertising transactions over a network, the method comprising:
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receiving first advertising information from a first advertiser, the first advertising information including a first plurality of keywords and first advertising text;
identifying second advertising information received from a second advertiser, the second advertising information including a second plurality of keywords and second advertising text, wherein the second plurality of keywords includes more than a first threshold number of keywords also in the first plurality of keywords, and the second advertising text includes more than a second threshold amount of text also in the first advertising text; and
determining that the first advertiser and the second advertiser are the same advertiser.
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2. A method for detecting fraud in an online advertising campaign, the method comprising:
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receiving a proposed advertising transaction from an advertiser, the advertiser having attributes, the transaction including a bid amount, at least one impression, and at least one keyword;
determining from the advertiser attributes and the proposed transaction a likelihood that the proposed transaction is fraudulent; and
responsive to the likelihood exceeding a threshold, refusing the proposed advertising transaction. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9)
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10. A system for detecting fraud in a web-based advertising campaign comprising:
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an advertising server for receiving a proposed advertising transaction from an advertiser, the advertiser having attributes, the transaction including a bid amount, at least one impression, and at least one keyword;
a fraud server, coupled to the advertising server, for;
determining from the advertiser attributes and the proposed transaction a likelihood that the proposed transaction is fraudulent; and
responsive to the likelihood exceeding a threshold, refusing the proposed advertising transaction.
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11. A computer program product for detecting fraud in an online advertising campaign, computer program product stored on a computer-readable medium and including instructions for causing a computer to carry out the steps of:
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receiving a proposed advertising transaction from an advertiser, the advertiser having attributes, the transaction including a bid amount, at least one impression, and at least one keyword;
determining from the advertiser attributes and the proposed transaction a likelihood that the proposed transaction is fraudulent; and
responsive to the likelihood exceeding a threshold, refusing the proposed advertising transaction.
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Specification