EMBEDDED ADVERTISEMENTS AND METHOD OF ADVERTISING

• US 20070143786A1
• Filed: 10/25/2006
• Published: 06/21/2007
• Est. Priority Date: 12/16/2005
• Status: Abandoned Application

• Current Assignee: NBC Universal Media LLC (Comcast Corporation)
• Original Assignee: General Electric Company
• Inventors: Deitsch, Andrew Isaac, Wallace, John Patrick, Angelovich, Stephen John, Rabinowitz, David Bret
• Application Number:
  US11/552,700
• Publication Number:
  US 20070143786A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/266 Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A technique is provided for advertising. The technique includes a combining of two or more video streams to form a unified video stream and broadcasting the unified video stream. At least one of the two or more video streams is a program content stream comprising program content that is filmed by a camera and at least one of the two or more video streams is an advertisement material stream comprising advertisement material. The placement of the advertisement material stream relative to the program content stream is independent of any information derived from the camera.

Claims

1. A method of advertising, comprising:

combining two or more video streams to form a unified video stream, wherein at least one of the two or more video streams is a program content stream comprising program content that is filmed by a camera and at least one of the two or more video streams is an advertisement material stream comprising advertisement material, and wherein the placement of the advertisement material stream relative to the program content stream is independent of any information derived from the camera; and

broadcasting the unified video stream.

2. The method of claim 1, wherein combining the two or more video streams comprises combining two or more video streams using a multiplexing device.

3. The method of claim 1, wherein broadcasting comprises broadcasting the unified video stream to a plurality of viewers over a network.

4. The method of claim 1, further comprising integrating traffic, sales, marketing and production teams to generate the advertisement material stream.

5. The method of claim 1, further comprising generating an invoice based on the number of viewers watching the unified video stream.

6. A method of advertising, comprising:

integrating traffic, sales, marketing and production teams to generate an advertisement video stream comprising an advertisement;

combining a program content video stream comprising a program content and the advertisement video stream to generate a unified video stream; and

broadcasting the unified video stream.

7. The method of claim 6, wherein combining comprises combining the advertisement video stream and the program content video stream using a multiplexing device.

8. The method of claim 7, wherein the placement of the advertisement material stream relative to the program content stream is independent of any information derived from a camera that is employed to film the program content.

9. The method of claim 6, wherein broadcasting comprises broadcasting the unified video stream to a plurality of viewers over a network.

10. The method of claim 6, further comprising generating an invoice based on the number of viewers watching the unified video stream.

11. A method of advertising, comprising:

listing one or more advertising opportunities in a sales system;

tracking and selling the listed advertising opportunities from the sales system;

creating traffic log for the sold advertising opportunities;

generating an advertisement video stream for the sold advertising opportunities;

integrating, via a traffic system, the advertisement video stream and a program content video stream to generate a unified video stream; and

broadcasting the unified video stream.

12. The method of claim 11, wherein generating the advertisement video stream for the sold advertising opportunities comprises integrating traffic, sales, marketing and production teams to generate the advertisement.

13. The method of claim 12, wherein the traffic, the sales, the marketing and the production teams plan an advertising element, approve the advertising element and work together to create the advertising element.

14. The method of claim 13, further comprising storing the generated advertisement element in a system with an identification number.

15. The method of claim 14, further comprising sending notification of the generated advertisement element to the traffic, the sales, the marketing and the production teams.

16. The method of claim 15, wherein integrating the advertisement video stream and the program content video stream comprises taking the generated advertisement element from the system and integrating it into show format via the traffic system.

17. The method of claim 11, wherein integrating comprises combining the advertisement video stream and the program content video stream using a multiplexing device.

18. The method of claim 17, wherein the placement of the advertisement material stream relative to the program content stream is independent of any information derived from a camera that is employed to film the program content.

19. The method of claim 11, wherein the traffic system finalizes a Log and publishes to a master control.

20. The method of claim 19, wherein the master control reviews the Log and verifies the advertisement video stream.

21. The method of claim 11, wherein broadcasting the unified video stream comprises reconciling original Log and actual on-air Log via the traffic system.

22. The method of claim 11, further comprising generating an invoice via the traffic system based on the number of viewers watching the unified video stream.

23. A method of advertising, comprising:

listing one or more advertising opportunities in a sales system;

tracking and selling the listed advertising opportunities from the sales system;

creating traffic log for the sold advertising opportunities;

integrating traffic, sales, marketing and production teams to generate an advertisement video stream for the sold advertising opportunities;

storing the advertisement video stream in a system with an identification number;

sending notification of the advertisement video stream to the traffic, the sales, the marketing and the production teams;

taking the advertisement video stream from the system and integrating it into a program content video stream via a traffic system to generate a unified video stream;

finalizing a Log and publishing to a master control via the traffic system;

reviewing the Log and verifying the advertisement video stream via the master control;

broadcasting the unified video stream to a plurality of viewers over a network;

reconciling original Log and actual on-air Log via the traffic system; and

generating an invoice via the traffic system based on the number of viewers watching the unified video stream.

24. The method of claim 23, wherein integrating the advertisement video stream into the program content video stream comprises combining the advertisement video stream and the program content video stream using a multiplexing device, wherein the placement of the advertisement material stream relative to the program content stream is independent of any information derived from a camera that is employed to film the program content.