Social marketing network

• US 20070150359A1
• Filed: 09/09/2005
• Published: 06/28/2007
• Est. Priority Date: 09/09/2005
• Status: Abandoned Application

• Current Assignee: Mokool Pte., Ltd.
• Original Assignee: Mokool Pte., Ltd.
• Inventors: Mohd, Zaidah, Ewing-Chow, Hur, Lim, Kok, Jasin, Teddy, Vincent, Julian, Oey, Torres, Shi, Heng, Vu, Kian, Ong, Wee, Zhang, Heling
• Application Number:
  US11/233,855
• Publication Number:
  US 20070150359A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A social marketing network (5) for marketing digital content (6, 7, 8) the network (5) comprising: a first shop (10) to sell particular digital content (6, 7, 8); a plurality of second shops (15, 20, 25) to sell the particular digital content (6, 7, 8), the second shops (15, 20, 25) being affiliated to the first shop (10) and classified in levels relative to the first shop (10); wherein the particular digital content (6, 7, 8) is available for re-sale at any shop (10, 15, 20, 25) within the social marketing network (5) and the revenue earned by the first shop (10) is determined by a predetermined commission scale based on the level of the shop (10, 15, 20, 25) which sold the particular digital content (6, 7, 8) relative to the first shop (10).

Claims

1. A social marketing network for marketing digital content, the network comprising:

a first shop to sell particular digital content;

a plurality of second shops to sell the particular digital content, the second shops being affiliated to the first shop and classified in levels relative to the first shop;

wherein the particular digital content is available for re-sale at any shop within the social marketing network and the revenue earned by the first shop is determined by a predetermined commission scale based on the level of the shop which sold the particular digital content relative to the first shop.

2. The network according to claim 1, wherein an author of the particular digital content receives a predetermined commission rate of the purchase price.

3. The network according to claim 1, wherein the second shops are affiliated to the first shop by any one from the group consisting of:

referral or introduction and agreed form of affiliation to the social marketing network.

4. The network according to claim 1, wherein revenue earned from the sale of the particular digital content is paid in the form of virtual money exchangeable for real money after a predetermined waiting period and subject to conditions and policies of the network.

5. The network according to claim 1, wherein the particular digital content is purchased using a form of credit or cash acceptable within the network.

6. The network according to claim 1, wherein the particular digital content is any one from the group consisting of:

ringtone, wallpaper, theme, application, image, audio file, video file, game, document, text, a weblink or waplink URL, any form of rich media, and pincodes.

7. The network according to claim 1, wherein the particular digital content is centrally stored to facilitate tracking of the distribution of the particular digital content.

8. The network according to claim 1, wherein the shops are linkable from external sites.

9. The network according to claim 1, wherein if a shop breaches a policy of the social marketing network, the shop is removed from the network and revenue earned by the shop is transferred to an operator of the network in accordance with prevailing network policies.

10. The network according to claim 1, further comprising a customer service module to monitor and filter digital content contravening a policy of the social marketing network, prior to publication for direct sale on the network.

15. The network according to claim 1, further comprising a WAP module to provide ubiquitous connectivity to the network by any device of the group consisting of:

mobile phone, PDA, 3G device, interactive television, MP3 player, kiosks and terminals, wherein the WAP module extends the coverage of the network to global mobile communications networks.

16. The network according to claim 1, wherein the shops are WAP sites or web sites.

11. A method for earning revenue from selling digital content in a social marketing network, the method comprising:

selling particular digital content from a first shop;

determining the affiliation and the number of levels from the first shop relative to a second shop; and

calculating the revenue earned by the second shop by matching the level of the first shop to a predetermined commission scale;

wherein the particular digital content is available for re-sale at any shop within the social marketing network.

12. An electronic shop for selling digital content, the electronic shop forming a social marketing network, the shop comprising:

a user interface to enable particular digital content to be purchased;

wherein the electronic shop is affiliated to other shops in the social marketing network and classified in levels relative to the other shops; and

the particular digital content is available for re-sale at any shop within the social marketing network and the revenue earned by the electronic shop by purchase of the particular digital content is determined by a predetermined commission scale based on the level of the shop which sold the particular digital content relative to the electronic shop.

13. A billing platform for content providers to earn revenue from sale of digital content, the platform comprising:

a portal management module to establish;

categories, links, country of origin and payment options for content driven sites;

wherein visitors to the content driven sites are charged according to the established payment options, the payment options being any one from the group consisting of;

per event, per duration, fixed price per access, subscription access either daily, weekly, monthly or yearly or any predetermined time period.

14. The platform according to claim 13, wherein the content driven sites are WAP sites or web sites.