Method and system for constructing and using a personalized database of trusted metadata

• US 20070156604A1
• Filed: 06/20/2006
• Published: 07/05/2007
• Est. Priority Date: 06/20/2005
• Status: Abandoned Application

• Current Assignee: Lijit Networks, Inc. (Nexstar Media Group, Inc.)
• Original Assignee: Lijit Networks, Inc. (Nexstar Media Group, Inc.)
• Inventors: James, Stanley
• Application Number:
  US11/471,199
• Publication Number:
  US 20070156604A1
• Time in Patent Office: Days
• US Class Current: 705/64
• CPC Class Codes: G06Q 20/382 insuring higher security of transaction
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and system for constructing and using a personalized database of trusted metadata is described. One illustrative embodiment constructs a personalized database of trusted metadata for a computer user by establishing an informer network associated with the computer user, the informer network including the computer user and at least one informer, each informer in the informer network being trusted by the computer user either directly or indirectly, each indirectly trusted informer being trusted directly by at least one other informer in the informer network; receiving metadata from the informer network, the metadata including at least one report, each of the at least one report including a subjective assertion regarding the quality of an item or an expression of a degree of trust in an informer; and storing the at least one report in the personalized database of trusted metadata.

Claims

1. A method for processing a data transaction, the method comprising:

querying a personalized database of trusted metadata concerning a particular informer, an informer being a potential source of metadata, the personalized database of trusted metadata including at least one report, the at least one report emanating from metadata received from an informer network, the informer network including a computer user and at least one informer, each informer in the informer network being trusted by the computer user either directly or indirectly, each indirectly trusted informer being trusted directly by at least one other informer in the informer network, each of the at least one report including one of a subjective assertion regarding the quality of an item and an expression of a degree of trust in an informer;

determining a level of trust associated with the particular informer with respect to the computer user based on at least one report about the particular informer in the personalized database of trusted metadata; and

processing the data transaction in accordance with the level of trust associated with the particular informer.

2. The method of claim 1, wherein the data transaction is a request by the particular informer for access to the computer user'"'"'s data and access is permitted only when the level of trust associated with the particular informer exceeds a predetermined value.

3. The method of claim 2, wherein the identity of the particular informer is verified using public-key encryption.

4. The method of claim 1, wherein the data transaction is an electronic message from the particular informer to the computer user and processing the data transaction in accordance with the level of trust associated with the particular informer includes:

performing one of deleting the electronic message and marking the electronic message as being distrusted when the level of trust associated with the particular informer falls below a predetermined value;

verifying the particular informer'"'"'s identify by querying an electronic mail server associated with the particular informer when the particular informer'"'"'s level of trust exceeds a predetermined value; and

storing the electronic message for retrieval by the computer user on an electronic mail server associated with the computer user when the particular informer'"'"'s identity has been successfully verified.

5. A method for constructing, for a computer user, a personalized database of trusted metadata, the method comprising:

establishing an informer network associated with the computer user, the informer network including the computer user and at least one informer, each informer in the informer network being trusted by the computer user either directly or indirectly, each indirectly trusted informer being trusted directly by at least one other informer in the informer network;

receiving metadata from the informer network, the metadata including at least one report, each of the at least one report including one of a subjective assertion regarding the quality of an item and an expression of a degree of trust in an informer; and

storing the at least one report in the personalized database of trusted metadata.

6. The method of claim 5, wherein updated metadata is received from the informer network repeatedly at intervals specified by the computer user.

7. The method of claim 6, further comprising:

comparing updated metadata associated with a particular informer in the informer network with metadata associated with the particular informer that is already present in the personalized database of trusted metadata;

storing the updated metadata associated with the particular informer in a temporary storage area without adding it to the personalized database of trusted metadata, when the updated metadata associated with the particular informer differs significantly from the metadata associated with the particular informer that is already present in the personalized database of trusted metadata; and

updating metadata associated with the particular informer in the personalized database of trusted metadata after consistency has been noted for a predetermined period between the updated metadata associated with the particular informer that is stored in the temporary storage area and metadata associated with the particular informer that is received subsequent to the updated metadata associated with the particular informer that is stored in the temporary storage area.

8. The method of claim 5, wherein an expression of a degree of trust is one of “

trusted” and

“

distrusted.”

9. The method of claim 5, wherein an expression of a degree of trust is a numerical trust value lying within a predetermined range.

10. The method of claim 9, wherein the numerical trust value of a particular informer relative to the computer user is inversely proportional to a number of hops separating the computer user from the particular informer in a tree-diagram representation of the informer network.

11. The method of claim 9, wherein the numerical trust value of a particular informer relative to the computer user is the product of a numerical trust value of an intermediate informer relative to the computer user and a numerical trust value of the particular informer relative to the intermediate informer.

12. The method of claim 11, wherein the intermediate informer has the greatest numerical trust value relative to the computer user among a plurality of informers including the intermediate informer that have individually issued a report about the particular informer.

13. The method of claim 5, wherein a subjective assertion regarding the quality of an item is one of “

good,”

“

bad,” and

“

dangerous.”

14. The method of claim 5, wherein a subjective assertion regarding the quality of an item is a numerical quality rating lying within a predetermined range.

15. The method of claim 14, wherein the numerical quality rating is augmented by a specificity factor that represents the specificity of the item to which that numerical quality rating pertains.

16. The method of claim 5, further comprising:

receiving a tag concerning a target from the computer user, the target being one of a particular informer in the informer network and a particular item about which a report has been stored in the personalized database of trusted metadata, the tag modifying one of an expression of a degree of trust in the particular informer and a subjective assertion regarding the quality of the particular item; and

adding the tag to the personalized database of trusted metadata.

17. The method of claim 5, wherein establishing an informer network associated with the computer user includes:

selecting a particular informer from which metadata has not been received previously;

receiving an informer file associated with the particular informer, the informer file containing at least one report from the particular informer;

adding the particular informer to the informer network, when the particular informer is trusted either directly or indirectly by the computer user; and

adding the at least one report contained in the informer file to the personalized database of trusted metadata, when the particular informer has been added to the informer network.

18. The method of claim 17, further comprising:

updating a numerical trust value relative to the computer user of each informer in the informer network.

19. The method of claim 5, wherein an expression of distrust in a particular informer in the informer network received from another informer in the informer network that is trusted more by the computer user than the particular informer causes the particular informer and any informers trusted only by the particular informer to be removed from the informer network.

20. The method of claim 19, wherein reports published by the particular informer and any informers trusted only by the particular informer are removed from the personalized database of trusted metadata.

21. A system for constructing and maintaining a personalized database of trusted metadata for a computer user, the system comprising:

a trust engine configured to establish an informer network associated with the computer user, the informer network including the computer user and at least one informer, each informer in the informer network being trusted by the computer user either directly or indirectly, each indirectly trusted informer being trusted directly by at least one other informer in the informer network;

a synchronizer configured to receive metadata from the informer network, the metadata including at least one report, each of the at least one report including one of a subjective assertion regarding the quality of an item and an expression of a degree of trust in an informer; and

a database interface module configured to store the at least one report in the personalized database of trusted metadata.

22. A computer-readable storage medium containing program instructions executable by a processor to construct and maintain a personalized database of trusted metadata for a computer user, the program instructions comprising:

a first instruction segment configured to establish an informer network associated with the computer user, the informer network including the computer user and at least one informer, each informer in the informer network being trusted by the computer user either directly or indirectly, each indirectly trusted informer being trusted directly by at least one other informer in the informer network;

a second instruction segment configured to receive metadata from the informer network, the metadata including at least one report, each of the at least one report including one of a subjective assertion regarding the quality of an item and an expression of a degree of trust in an informer; and

a third instruction segment configured to store the at least one report in the personalized database of trusted metadata.